How to Repurpose Audio Content for Social Media and Beyond

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Got a podcast or Alexa flash briefing skill? Wonder how to repurpose your audio content for people who don’t have an Echo device or don’t listen to podcasts?

In this article, you’ll discover how to repurpose your audio content to reach a wider audience.

#1: Create an Audiogram From Your Flash Briefing or Podcast

Sharing and repurposing your Alexa flash briefings and podcasts across other channels are wonderful ways to reach people who might not yet even be aware of your broadcasts.

One way to do this is to upload the audio to Headliner. Among other things, this free web-based app allows you to upload audio to create audiograms. Audiograms are technically videos, but they present like a graphic with an animated audio wave as an overlay. The app will even transcribe the audio into text and overlay it on the graphic as well.

To create an audiogram, go to Headliner and start a new project. For this example, select Audiogram Wizard to create a video from a flash briefing. If you want to make a video from a podcast episode that’s longer than 10 minutes, select Full Episode instead.

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On the next page, click Choose File and navigate to your flash briefing file, or drag and drop your audio.

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Once the audio is successfully uploaded, click Next.

On the next page, you have the option to edit the start and end of your clip. When you’re done, click Next.

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Now choose an aspect ratio and then click Next. Square is best for Facebook, Twitter, and Instagram.

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The next step is to select your wave type, wave position, and wave color. Then click Add Background Image and navigate to your image file. When you’re finished, click Create Project.

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After your audio is imported into Headliner, make sure the audio transcription is switched on for captions. When you’re done editing the transcription, click Export.

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In the Export pop-up window, type in your email address so you’ll receive an email when the video is done. Because flash briefings are short (10 minutes or less), these exports usually only take 2-3 minutes. With podcast audio, the process will take a little longer.

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After you click Export, you’ll see a message that your video is being generated. When it’s finished, you’ll see a download link in a pop-up at the top right of the page.

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When you click the link to download your video, you’ll see options to download the file as an MP4 (video file) and get a link to share the audiogram. Now you have a piece of content that you can share across multiple platforms.

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#2: Deliver Your Audiogram to Facebook Messenger Subscribers

One way to share your audiogram is to send it out via a Messenger bot like ManyChat.

ManyChat is a visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting, and many other features. To deliver your bot to subscribers, you’ll first need to set up a growth tool.

Inside the Growth Tools area, you can customize a number of different overlays, widgets, and pop-ups to encourage people to engage with you via Messenger and join your subscriber list. Select Growth Tools on the left and then click the + New Growth Tool button in the top right.

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You now see a list of widget types and growth tools. Select the Messenger Ref URL growth tool. This tool will give you a link you can place anywhere (social media, email, printed on a business card, etc.) and it takes users directly into Facebook Messenger.

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Name this widget so you can easily identify it and then click Edit.

On the next page, name your opt-in message and click Edit Flow.

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Now compose your message. When you’re finished, click + Add Button.

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Type in a name for the button and click Done.

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Next, click Go To Flow Builder in the top-right corner. This opens ManyChat’s visual editor, which is a bit like a mind map.

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Click the option button next to your call-to-action button and then click Send Message.

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Now compose your message. You can personalize your message by clicking the curly brackets icon and adding emojis.

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When you’re finished, open the Broadcasting tab on the left side of the page. This tab is where you can deliver broadcast messages to your Messenger bot subscribers. In many ways, it’s similar to sending a broadcast email from your email service provider.

Click + New Broadcast in the upper-right corner of the page.

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Now compose your message and add your buttons. For this example, you’re sharing the audiogram for your Alexa flash briefing, so add buttons for Listen Now, Listen on Alexa, and Leave Review.

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For the Listen Now button, add the link to the video you created with the Headliner app. This link will take users directly to the audiogram you created for your briefing.

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For the Listen on Alexa button, add a link to your skill in the Alexa Skills store so people can subscribe to your flash briefing there.

Finally, for the Leave Review button, include the link that will take people to the review page on Amazon.com. The more reviews you have for your flash briefing skill, the more visible your skill will be in the Alexa Skills store, and the higher your skill will rise in search overall.

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After you set this up once, it’s easy to duplicate the broadcast each day, switching out only the link to your audiogram and any relevant text in your message.

Here are some additional places to share your audiogram:

  • Upload it as a video natively to LinkedIn and Facebook.

  • Use it as your creative in a Facebook ad.

  • Upload it to YouTube (since technically it’s a video).

  • If your audiogram is a minute or less, upload it to Instagram.

#3: Transcribe Your Flash Briefing or Podcast for a Blog Post

You can upload your flash briefing or podcast audio to Temi and get inexpensive transcripts to convert it into blog posts.

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Embed links to these posts on a show notes page that’s designated specifically for your flash briefing or podcast. Not only is this a wonderful way to drive traffic back to your website, but also your content is no longer ephemeral. All past episodes can live here in a library. It will give your listeners a place to ask questions, give feedback, and explore any resources you’ve mentioned in an episode.

Tips to Optimize Your Alexa Flash Briefing for Discovery

As the adoption of Echo devices and Alexa flash briefings grows, so too will your Alexa audience. You want to make it easy for people who become aware of your briefings via the tactics above to find and subscribe directly to your briefing when they own a device. These tips will help.

Use Keywords

Alexa flash briefing skills are searchable in the Amazon store and the Alexa Skills store. To get found by listeners, it’s imperative to pay attention to keywords. You’re allowed 30 keywords and it’s recommended that you use all 30. This will require some testing, so you’ll likely want to rotate your keywords monthly.

If you’re unsure what your keywords are, you can use Google Keyword Planner as an approximation for what people are searching for on Amazon. You can also search for the top skills in your niche, and use the titles of those skills in your keywords.

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Publish Consistently

The most important factor in having a successful flash briefing skill is consistency. While this is true for everything in marketing, it’s particularly true for flash briefings.

Because it appears that most people are listening to this short content (10 minutes or less) daily, your briefing becomes part of their daily routine. If you only upload once a week, or even less frequently, your listeners will hear the same audio each time they tune in, or they’ll get an error message and then stop listening.

This doesn’t mean that you have to actually record each day. You can batch record and upload for scheduling.

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More articles about Alexa Flash Briefings:

Alexa Flash Breifings and Your Business

How To Set Up Alexa Flash Breifings: A Guide For Marketers


If you'd like to make sure you never miss these briefings, you have a couple of options:

  1. Let my bot deliver them to you daily: http://bit.ly/flashbriefingbot

  2. Add the briefing to your Alexa Echo or your Alexa Dot ("Alexa, add The Front Row Entrepreneur Flash Briefing" http://bit.ly/FrontRowFlash).

What do you think? Do you have an effective way to promote or repurpose your flash briefing skill that isn’t listed here? Tell us about it in the comments below.

Alexa Flash Briefings And Your Business

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TRANSCRIPT OF PODCAST EPISODE

I was so blown away by the results I was getting for my business and with my audience growth. What we are starting to understand about the way people are consuming voice is that they are making these briefings part of their day. Most people are able to commit to content that is 10 mins or less because they are listening during those transitional moments....drinking their coffee on their way out the door, fixing the kids lunches, getting dresses in the morning. No other piece of content could reach this audience.

What is a flash briefing?

A flash briefing is an audio clip, 10 minutes or less, that you upload to Amazon. People subscribe to your flash briefing by enabling it in their Alexa skills app or on amazon.com.After that, they hear your briefing when they give the command, "Alexa, play my flash briefing."  

Setting up a flash briefing only takes about 20 to 30 minutes if you use a platform that allows you to bypass having to code. The platform I recommend is called Soundup. and if you go to soundupnow.com and use the code frontrow, you’ll get a nice discount, but it’s very affordable even without the discount.

You don’t have to have an Alexa device in order to create a flash briefing. All you need is a computer, and a microphone. After you set up your briefing,  you never have to do it again.  One important thing to remember here is to use all 30 keywords that Amazon allows you to use when you set up your briefing. Your briefing is searchable from Amazon.com, which in and of itself is mind-blowing, so keep this in mind when you name your briefing and with those keywords.

If you aren’t sure what keywords to use, you can use Google Keyword Planner for an approximation. Here’s a ninja tip for you: find top briefings in your niche and use the title of their briefing as one of your keywords.  I recommend rotating your keywords monthly until you find the ones that are working well for you.  Amazon does give you an analytics dashboard so you can always see how many listeners you have on any given day week or month.

I’ve had my briefing, the Front Row Entrepreneur Flash Briefing for about a year now and based on what I’ve seen  I do believe that voice is here to stay and that now is the time to jump in.

As of April 2018, Amazon reported that there are 50000 Alexa skills and while that’s a lot, if you think about it, it’s not really a lot. What if i said there were 50k websites in the world? or 50k podcasts? To me, this sounds like a number that validates briefings as a viable means of content distribution and as a marketing channel, but tells me that this is probably the perfect time to jump in because I have a chance of getting found before that 50K number turns into 50 million. 

60% of Amazon Prime members already own a smart speaker and there are more than 100 million Amazon prime members. That’s 60 million people right there and 30% of non prime members own a smart speaker. I don’t know what that number is, but you can be sure it’s a lot.

The holidays are just around the corner, and I guess the number of people who own smart speakers is  going to increase exponentially. I'm willing to bet that these devices will become as ubiquitous as televisions in every american household and soon enough, across the globe. 

BMW just announced that they are incorporating Alexa into their dashboard. You may already buy products through your Amazon Echo. I know I do. I’ll find myself in the middle of a recipe, realize I need organic Tahini or preserved lemons or some other inconvenient item, and will just shout it out to Alexa and two days later it’s at my doorstep.

I’m no Nostradamus but let me just put this out there. If you currently have an Amazon affiliate account, meaning, you can share links to products and get a commission, I’m sure it’s only a matter of time that we will be able to do the same thing through our flash briefings. And I’m sure that won’t be the end out how we will be able to directly monetize our briefings. They bottom line is that you need to be paying attention to this trend. The possibilities for marketers and businesses are mind-blowing.

We are going to focus on using our flash briefings to build an audience and covert our audience into customers. The number one thing I’ve learned with flash briefings is that like with content creation, we must be consistent. When I first started, I was publishing my briefing once a week. Then one day, a listener left me a review and said that the content was good, but that she had to listen to the same thing every day until I published the new one the following week. This was a real eye opener. 

When you set up your briefing, you either tell Amazon you will publish daily or weekly. If you say you will publish weekly, then your listeners will hear the same thing for a week. After a week, if you don't publish anything new, Alexa will tell your listeners, "There is no new content" or something to that effect.

What I recommend is setting up your briefing for weekly publishing, but publish every day. This way, if you miss a day, your listeners won't get an error message. I know you are thinking, “No way, I am not going to record a flash briefing every day.” Don't worry, you don't have to. Like with podcasts, you can batch record your content and schedule them in advance and because flash briefings are so short, you can knock off probably a months worth of content in no time at all.

I do actually record every day, or at least Monday to Friday, but that's because my flash briefing is news. It's all about the latest news in online marketing and online business. I do take the weekends off, however, and based on the limited amount of research that is out there right now, it appears that listeners aren't as tuned in on the weekends.

But while we're on the subject, I have to say that incorporating this into my morning routine has been by itself one of the best decisions I've every made. Outside of the fantastic ROI of my time and energy, this has become a very important cornerstone of my day. 

I get up at 5:08 ever morning and get to my 6am yoga class about 20 minutes early. I write my morning pages, and the minute I get home, I walk to my office in the back of my house, and record my flash briefing. Before my day has even begun I have created something. If nothing else goes right all day long, I know I've created a piece of content that has helped someone, somewhere because I'm reporting the news. I've also learned new things in a way I wasn't learning before because I'm reading an article about the latest changes in Twitter or Facebook Ads or whatever. Then I have to condense it and interpret it for my audience. I have to truly understand what I am talking about. My own knowledge base has increased so much by doing this that by itself, even before all the new email subscribers and listeners and members of my Facebook group, and new customers, I would say it's been worth it.

If you don't want to do daily, Soundup allows you to upload all of your batched content. You put the publishing date and it that's it. The actual process of creating the briefing couldn't be simpler. it's rally the easiest content I create all day long. I use Zencastr but you can really use anything that allows you to record audio. Like GarageBand or Audacity, which is free then upload the briefing to Soundup and that's absolutely it.

Having a short musical intro and outro is great for brand recognition and it adds a certain level of legitimacy and professionalism. Let your listeners know how to contact you and make it interactive. I often ask people to tweet at me or tag me on Instagram. It's a thrill to see it in action. I always drive people to my Facebook group and because one of the questions I ask members when they fill out the application form is how did you hear about this group, I can see all the people who are coming straight from the briefing. Even more exciting are the number of people who are joining my paid VIP community because of the briefing.

Since this is a self contained thing, you don't necessarily have to tie this to your existing brand. In fact, you don't even have to tie this into your existing business. Maybe you are a huge fan of growing orchids. You have so many tips about growing orchids you could go on forever. Start a flash briefing called Daily Orchid Tips then spend a Saturday afternoon creating 30 one minute tips about growing orchids. Maybe in each recording you mention a link to your favorite orchid growing medium, is that even a thing, I don't know, your favorite orchid dirt. You send people to a simple landing page where you have the show notes and maybe an affiliate link to that dirt.

Let's say you are a realtor, and you do want to tie your briefing in with your existing business. I would create a briefing that focuses on your town. So if you live in Minneapolis, maybe it's just called the Minneapolis minute. You can highlight events happening each day, talk about civic news, favorite restaurants. Maybe at the end of each briefing you mention that this Minneapolis Minute is brought to you by Sarah Johnson, Minneapolis's favorite realtor and you also have a show notes page. When people come to that page, they see links to the resources you mentioned, but also a picture of you with your contact info. But you will be using the briefing to build authority as Minneapolis expert, “the go to person” for information about Minneapolis.

If you are a financial advisor, or a money person, stock tips or investing tips would be fantastic. Coaches can create tips based on whatever your SME is. Is your audience made up of parents of young kids? How about a story telling app? I really can't think of any business or industry that can't create a flash briefing. It may not be that you are going after an audience of thousands. Maybe you create a flash briefing that is for internal use only for a select group. 

If you are a marketer who works directly with clients, can you imagine the response when you head into your pitch meeting to discuss all the things you can offer them and then plug in your echo and say, Alexa, play my flash briefing and they hear the sample flash briefing you set up that features their company. They will fall out of their chair and start throwing money at you then you can set up their flash briefing in your Soundup account and then you can easily systemize the process by either getting the client to email you a batch of recordings each month or you can record with them on location. The point is, the margins on this are great for you, with your only relay overhead being your time and even that can be minimized. Your clients will be delighted, too. Again, now is the time for this because your competitors haven't thought of this yet.

Now you have a flash briefing, now what? How do you get listeners?

Unfortunately Amazon isn't going to market your briefing for you. Here are some things you can do:

  1. Create a bitly link to your skill in the amazon Alexa skill store. The link that you are given by default is long and cumberson. Creating a short link is not just easier to manage, but allows you to track clicks.

  2. Link your skill to your email signature.

  3. Post regularly on reddit.com and quora.com , answering questions in your niche, with occasional mentions of your flash briefing skill.

  4. Talk about your flash briefing using Twitter’s audio livestreaming feature and on all of your livestreams.

  5. Let your email subscribers know about your briefing. If you send out a regular newsletter, make sure to mention it each time.

  6. You can upload the audio of your briefing to temi.com and get very inexpensive transcripts to convert your briefings into blog posts.then you post it on Medium. 

  7. Post information about your skill on your social channels and on each of the pages of your website that get the most traffic.

  8. Create business cards exclusively for your flash briefing skill. put a bitly link on the card or even a qr code. 

  9. Sharing and repurposing your flash briefings across other channels is a wonderful way to reach people who might not yet even be aware that flash briefings exist.

  10. One great way to do this is to upload the audio of your flash briefing to the app, Headliner. This is a free app (web based) that among other things, allows you to upload audio to create audiograms. Audiograms are technically videos, but they present like a graphic with an animated audio wave as an overlay. It will even transcribe the audio into text and overlay on the graphic as well.

Now you have a piece of content that you can share across multiple platforms.

  • Embed these on a show notes page that we discussed earlier. Not only is this a wonderful way to drive traffic back to your website, but your content is no longer ephemeral. All past episodes can live here in a library. It gives a place for your listeners to ask questions, give feedback, and explore any resources you’ve mentioned in an episode.

  • Upload it as a video, natively to LinkedIn and Facebook.

  • Use this audiogram as your creative in a Facebook ad.

  • You can upload this audiogram to YouTube (since technically it is a video). If your briefing is a minute or less, upload it to Instagram. You can even send this out via a messenger bot like, Manychat.

Here are the key points for your regarding starting your own flash briefing:

  1. Use keywords

  2. Publish consistently, whether you batch your recordings or record each day, consistency wins

  3. Give a call to action in each episode.

  4. Consider repurposing your briefing

  5. To market your briefing, share your Bitly link everywhere

If you'd like to enable the Front Row Entrepreneur flash briefing, simply head over the amazon and start typing front row entrepreneur in the search and it will pop up.

Did you know you can hire Jen Lehner Media, LLC to set up your Flash Briefing? Click here to learn more.

CLICK HERE FOR THE GUIDE

10 Content writing tips when you are stuck (or slow)

10 Content Writing Tips when You are Stuck or Slow

Recently, a member of my online community, The Front Row posted a question that received such amazing tips, tools, and feedback that I wanted to make sure and capture it all and share it with the world at large! (Here’s the original thread.)

The Question:

I’m looking for some advice on something that's really getting me down. Basically, I need to learn to write faster! I tend to be the slow and fastidious type when it comes to writing, both for myself and for my clients, but struggling to produce a single blog post in a day is harming my profitability and stopping my business from growing further. Does anyone have any advice please?

The Responses:

Batch writing! Writing several pieces in one sitting/in a row, rather than trying to write one a day? Also "writing prompts" can be very helpful -- just to get your mind flowing. If you are writing about a specific industry, try journaling/brainstorming a list of topics and then break each topic down into different ideas. Also, just old-fashioned story telling works -- sharing personal stories, defining moments in career, hurdles overcome, crazy things on the journey, etc are always a hit -- people love to read about other people's stories. Give yourself permission to free-flow write -- a lot of it will be junk, but you will find the treasures in there too!!! http://www.serped.com/client-blog-post-ideas/1903  

Contributed by April Adams Pertuis


Give yourself permission to write a shitty first draft (maybe using April's ideas above for prompts, batch writing, etc). Print out what you've written, read for clarity and punch, and edit.

I'm suspecting you are putting undo stress on yourself by thinking you are letting your audience down and ultimately hurting your credibility and bottom line. If you write out of stress and anxiety- it shows. It sounds to me like you would benefit by resetting your expectations of your blog to something realistic so that you can work on other higher priorities. Chin up. There's only 24 hrs in a day and 12 of them are reserved for your personal strength. Yes?  

Contributed by Colette Noelle Micrae


Recording yourself talking almost always reduces the stress, gets ideas flowing, and gives you a ton of material to revise and edit later. A key to making this work is not to try to edit or revise as you speak. Just talk and record. Also Dragon dictation, Google Voice, or Evernote recorder can help, too..  

Contributed by Marnie Ginsberg


Repurpose. Write it. Take out lines and make great quotes. Write a riveting intro for people to click to read the rest. Can you make 5 ways to do this or 7 ways to do that out of it? Break it out. Squeeeeeeze all the juice out of it you can. Write a blog about getting stuck. Repurpose the heck out of it. Share your solutions and continued challenges. Another trick I have is I write my rough and leave it. Then I might another 2 or 3. I give it a good day. Then I go back. Give myself 20 mins on it and break again. Over and over I come back, until it's either complete or I become more inspired. Something about the limited time and upcoming break helps.  

Contributed by Isabelle Baker


Next time someone does something nice for you, make mental notes on how you would tell this story to a child or someone with a very short attention span. If you only have a few minutes to make your point and get to the "feel good" punch line, you'll have to be brief. When you edit, make sure that most of the story is about the person and the kind act. It’s best to start at the end of your content by asking the question, “What is the main purpose of this piece of content?” Once you know the purpose of your content, for every sentence you write, ask yourself this question, “Am I going off track and confusing my reader, or is this sentence helping achieve my content goal?” When you know the ultimate goal of your content, you’ll find yourself writing both faster and better. (Source:  http://www.influencewithcontent.com/writing-engaging.../ )

Contributed by Brian Lee Rouley


I do a lot of outdoor activities (walking, running, biking, dog play) and find that some of my best "writing" happens when I'm in motion. I don't make any record of it, analog or digital, but rather just rough out main points in an outline in my head. Key phrases tend to get memorized easily too. I think anyone can benefit from this, as I think it's not a gift but rather a craft. Just the other day, columnist Connie Schulz had a nice post about walking, thinking, and writing       

Contributed by Tony Ramos


Anytime I'm stuck, I go to my dragon (google voice works too) and start talking thru what I want to say - sometimes I start with " I'm trying to explain XX and I'm having trouble - here's what I wish I could get people to understand ... talk it thru. Then I leave it alone for a couple of hours (or a day if deadlines permit) and go back to reframe and edit. It works. Also - HUGE fan of SFD - it's the only way you're going to get words out of your head some days.

Contributed by Phyllis Stubblefield Nichols


Write drunk. Edit sober. . ? Also, I use 750 Words http://750words.com/  Contributed by Yves Dropp

 
Content Writing Tips When You Are Stuck
 

Start with the single thought that guides all your storytelling and strengthens the conclusion. Divide it into three blocks, to make it simple for you to write and the others to read. Make three titles and subtitles first, that are explanatory and interesting. Then comes the central text. The first one is "intro block", where you may start with one strong phrase that describes and intrigues at the same time and contains also your keywords. Like saying something about the issue and then start with a question. In the intro, you can make three phrases, not more. The second block gives more details and you can make the list of terms that you will use to explain it deeper (bullet points). The third block is the conclusion that has at the end the call to action. You can use also the self-explanatory images for each block. If you start with this simple structure, it will help you to take out the "image" you want the others "see" and "accept" about something. Imagine you have a friend who would like to know "what happened". Just like that. Once you have this "habit" to take out the structure, you can work on formats. And this way will help you to shorten your time and finish the article in max few hours. (Put some good music on while writing.)

Contributed by Valerija Brkljac


What are you best tips? I'd love to know. Comment below or send me a message.

Other posts on this topic you might find helpful:

How to find Ideas for content when you're stuck

How to Make a content assembly line

How to write a content marketing plan, step by step.  



 

How To Use IFTTT TO Automate Your Life and Business

HOW TO USE IFTTT TO AUTOMATE YOUR LIFE AND BUSINESS

How to Use IFTTT to Automate Your Life and Business.

In this video tutorial I will be talking about how to set up your IFTTT applets. What is IFTTT? It stands for IF THIS THEN THAT. In essence it connects applications and devices together to automate things and make your life just a bit easier. These "applets" as they are called are "recipes" that trigger certain actions between apps and/or devices. 

There are literally hundreds if not thousands of combinations of these applets you can set up to help you manage lots of mundane, day-to-day tasks.

HOW TO CREATE FUNNELS USING LINKEDIN

HOW TO CREATE FUNNELS USING LINKEDIN

 

How to create funnels using LinkedIn. In this video, I show you how you can create LinkedIn funnels using your lead magnets as clickable publications to capture email address and yield amazing results.

No freebie to give away? Simply create a graphics that list your favorite industry tools or a checklist that relates to your niche or industry!

 

How to Use Meet Edgar

How to use Meet Edgar

Meet Edgar is a social media auto-scheduler. What makes it unique from Buffer and Hoot Suite is that it allows you to put content in one time, and then it circulates that content around the clock (based on a schedule that you set). 

You can send content out to Twitter, LinkedIn, and Facebook. 

There is a similar service, called RecurPost. I'll be doing a demo on that later. Big difference is that RecurPost is less expensive.

CLICK HERE FOR MEETEDGAR


 
 
 
 
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How I Use Evernote to Manage My Biz & My Life

How I Use Evernote to Organize My Biz and My Life

Evernote is one of the most important tools I use in my business, and my life.  Although I do still love a nice sharp pencil and a clean pad of paper, nothing beats Evernote for keeping things organized. The secret to using Evernote successfully is in it's tagging feature. Yes, you can create oodles of notebooks and categories, but if you are anything like me, you will forget where you put something as soon as you put it there. Tags allow you to simple type whatever logical word comes to mind into the search bar, and if you tagged your item, it will pop up instantly. 

I created this video, below, to demonstrate, and also a workbook.


 
 

 
 
 

How do you use Evernote? I'd love to know!