How to make the most out of a conference
Niyaz's email to me:
Jen!
I hope you are doing great. I’m decompressing from the conference and getting my stuff together.
A few things:
1) It was so nice to meet you. I had fun talking to you and I am glad you made me stay for Mark’s talk.
I actually ran into him at the end of the night and told him that his speech reminded me of the feeling of catching a set at Coachella from an artist you didn’t know but who blew you away. That was a great lecture and he posted it online if you haven’t seen yet cause I missed at least one slide myself.
2. I have a note here to contact you about the Alexa app. I would love to know more so I can add Voice to my workflow.
3. I thought you’d like to see this.
Niyaz's "brain room"
Back when I worked in politics we’d make a War Room when we had to run campaigns to get the work on the walls for visualization and tracking purposes. So when I got home I did the same, but it’s big pink Post-Its that make the room glow pink ... makes it feel like I’m standing inside of my own brain ...
Left side is the workflow breakdowns by process or platform (Facebook, bots, superfans, influencers, analytics, etc.) and the right side is how those apply to each one of my clients in summary, with customized insights, strategies and action items.
Next I’m going to go through all my notes and fill in all the tips and tricks I want too on the left so I retain them and they’re on the wall. Then I’m going to live in my dining room until it’s all setup and fully operational. FUN!!!
Hope you are having fun back in the real world too!!
Niyaz
RESOURCES MENTIONED
TRANSCRIPT
Jen: 00:59 You're listening to the Front Row Entrepreneur podcast, episode number 12. Knife and spork public relations owner, Niyaz Pirani, is a public relations professional and former journalist with experience in social media and online marketing through web based community building. He has an eye for fine details and an expertise in creating unique, engaging and results driven campaigns in the real world and virtual spaces. Niyaz is also an award winning food writer, dining critic and avid home cook who was reviewed and featured hundreds of restaurants in print and digital media. When he's not working on his business, he's probably listening to music or daydreaming about the coachella music festival. I met Niyaz at social media marketing world. I was of course sitting in the front row and the presentation was about to start and there was this one seat left in the front row and up comes this guy and he asked me if the seat was taken and it was not.
Jen: 01:59 So let's just establish right here and now that Niyaz is a front row kind of a guy. He's my people. You know, I always say that you meet the best people in the front row because they tend to be go getters. They're all in kind of people and as you get to know the odds, you're going to see, he's absolutely that. Anyway, we chit chatted a bit before and after and I talked him into staying for the next speaker who was coming in the same room. Mark Schaefer who I absolutely love and Niyaz wasn't familiar with. I really loved his energy and I loved how he was running an agency that only serves restaurants and social media agency, PR agency. What a great niche. Right? So we exchanged cards and promise to stay in touch and soon after arriving home I received this email and folks, I personally think this is next level kind of stuff.
Jen: 02:52 So take note Jenn. Exclamation point. I hope you're doing great. I'm decompressing from the conference and getting my stuff together. A few things. Number one, it was nice to meet you. I had fun talking to you and I'm glad you made me stay for mark's talk. I actually ran into him at the end of the night and told him that his speech reminded me of the feeling of catching a set at coachella from an artist you didn't know about, but who blew you away. That was a great lecture and he posted it online in case you haven't seen it yet cause I missed at least one slide myself. Number two, I have a note here to contact you about the Alexa App. I'd love to know more so I can add voice to my workflow. Number three, I thought you'd like to see this, so he includes this big photo of a small room and the walls are covered in those giant pink post-it notes and there's writing all over the notes.
Jen: 03:43 So I'm putting the image that he sent me on the show notes, which you can find at jenlehner.com/twelve. OK, so you'll be able to see this yourself. Back when I worked in politics, we make a war room when we had to run campaigns to get the work on the walls for visualization and tracking purposes. So when I got home I did the same, but it's big pink post-its and it makes the room glow pink, makes it feel like I'm standing inside my own brain. Left side is the workflow breakdowns of by process or platform like Facebook bots, superfans, influencers, analytics, etc. And the right side is how those apply to each one of my clients. In summary with customized insights, strategies, and action items. Next I'm going to go through all my notes and fill in all the tips and tricks I want to on the left so I retain them and they're on the wall.
Jen: 04:39 Then I'm going to live in my dining room until it's all set up and fully operational fun. Hope you're having fun back in the real world too!! Niyaz. Mic drop. You guys. Right? This email is so great at so many levels, but one thing it did for sure is make me want to know more. This whole brain room thing is right up my alley because I love me, a good system and it occurred to me that he has probably goes to conferences with a plan and he probably has a really good plan. So of course I invited him on this podcast so he could share these Ninja tips with all of us. So dear listeners, I bring you Niyaz Pirani . Welcome Niyaz.
Niyaz Pirani: 05:21 Hello. Hi. Hello everyone. Thank you for having me. I'm so excited. That was a really good intro. Thank you.
Jen: 05:28 I wanted to set it up right. You know, because there was a story behind it and am I right? Do you have a system, a plan before you go to a conference?
Niyaz Pirani: 05:38 Yes, yes and no. I think that the plan is to absorb like a lot of conferences these days. They'll send you home with some information or like in the case of social media marketing world, you get all the video notes and so a lot of people, I think it's an easy thing to create conferences, experiences where you go in and become a passive observer of the conference because you feel like, well, I'm going to get all this stuff no matter what when I go home, but I think the having the plan to just go in and while you're listening, apply what you're hearing and just in very short form notes, develop your own action plan while the information is fresh. That to me is the most important thing.
Niyaz Pirani: 06:32 So do you have any goals or I think you have mentioned something to me about planning at least 40 days out.
Niyaz Pirani: 06:36 Oh my gosh. Yes. In general, so I. When I worked in politics, the person who I worked under, he taught us always to plan everything you do about 40 days out because that gives you enough time to pivot and whoever, uh, he, he came from a, he, he served in Vietnam, so he looked at it as, you know, whoever the opposition is 40 days out, most likely they're not thinking that far ahead and you are far enough ahead to pivot. So I think yes, even if you know you have a preference approaching, I think definitely 40 days out from that you need to be looking through. So for social media marketing world for instance, I read through all of that information and created a schedule. I, I know we talked about Coachella a hundred times already, but I started calling it workchella because I literally.
Niyaz Pirani: 07:27 So I know I'm a ridiculous, but I, I took my schedule of, of the people that I wanted to see and I started crossing them off my list and making the schedule. So I knew before I went in exactly where I needed to be at exactly what time and then I had kind of created some alternative pathway is if I wanted those two and the most important thing was that once I got to the conference and things started happening, you know, you meet people you don't know where those kinds of conversations will take you. Sometimes they take longer so you just have to not be in a rush. And if you're, if you get the opportunity to have genuine conversations with people, allow that to happen in that moment and don't try to rush it to get to the next thing. At the end of the day you will have recordings hopefully at these conferences or other people you can get good notes from.
Niyaz Pirani: 08:17 But that's, that's the most important part to is plan ahead, but allow yourself to be a little bit malleable because, the brass things happen when you're there,
Jen: 08:17 I totally agree. You mentioned getting someone's notes. What about your notes? Do you have any tips for notes taking during events?
Niyaz Pirani: 08:37 100%. So, uh, my entire background is journalism. So when, when you are a journalist, you are constantly taking short form versions of notes. So I would say the first thing is get comfortable with some kind of a pattern of short form for you that you can then go back to later because it's one thing to write down a bunch of notes that are like, you know, missing vowels are for speed or whatever, but if you can't, if you go back later and it's incomprehensible to you, then there was no point. So what I did in this case and it for cell phones make the entire difference. Like I started as a journalist in 2005 and I think I had like a nokia phone at the time.
Niyaz Pirani: 09:18 So like i-phones really are those future computer phones that we saw back in the day that we have all of these technologies. So I use my notes function and in my notes function I do three things. When a slide comes up immediately I take a picture of it. And so each file of your notes, if you're using an iphone, each file of your notes can contain up to 100 photos and that gives you a lot of slides. And then once that fills up, you just move to the next slide. So the first thing I do is I'm taking pictures of all the slides because that's the information I definitively want, but I'm listening to the presentor speak and I'm doing three things when that's happening, if they say something that is like critical phrasing that I want to go back to later, I'll quickly jot that down.
Niyaz Pirani: 10:08 If they say something that is a resource to me, like I learned about a live video software called Ecamm live. And so once I heard about you can live, I put two asterisks next to that. So I know when I go back through my notes, hey, this is a resource for me, this is a person or a software or a thing that I can go back to and utilize later. And then I use three asterisks. When I hear an idea from someone and my brain starts turning and saying, well they're saying this. This is how you can apply it to your business. So three asterisks and whatever the note is, that's the action items. And because my priority is to take the picture of what they're showing first, I'm not worried about copying their notes, I'm simply absorbing what they're saying and applying it to my actual workflow in that moment.
Jen: 11:00 I love it. That is a really good system.
Niyaz Pirani: 11:03 I would like to say one thing too that I learned at social media marketing world, the first person that I heard speak at the, at the end he said, hey listen, I charge a lot of money to consult and if you want to come outside and talk to me in the hallway right now, you can ask me anything you want for free. And that was like made me realize that maybe all of these people will do that and that they all did, which was so generous of them. But that means take advantage of that. If you have questions walking out of there, use that opportunity to clarify. I handed every single one of those people, have business card bank to them and told them if you're ever in Orange County police come to one of my restaurants. I would love to meet up with you. And just thank you for the value you've given me, so I think it's important to take that to the next step.
Jen: 11:54 Speaking of that. So your follow-up and everybody, his email is going to be also on the show notes because I really think that's a, that's a template and that anybody can tweak as follow-up from any live event because it was, you reminded me how we met, not that I could have forgotten you. It was very personal and then, and then you, including that picture was great, have great value to me and it made me so curious and it showed me how creative you are and I was like this, you know, I have to know more about this person. So did you do similar up with any of those people that you spoke with? Did you have any kind of like template that you use to follow up with those folks?
Niyaz Pirani: 12:38 So I haven't yet. Only because once I got home from the conference, this room that so everybody will get to see this picture. So I want to take one step back and say like this. This was taught to me by my friend Tim Steed, who is a great political mind and he had a very visual way of organizing things just just to to get things out there. And the thing is, you know, when you're a one person agency and you're, you are trying to not only keep up with social media that is changing every moment, but plan for the future. It's hard to kind of keep this web of facts in your head. So I came home armed with all of the new knowledge that I had and finally just got it out on the walls and then once I did that I had to step away because you know what?
Niyaz Pirani: 13:29 I was catching up from the conference but to like the next day I felt physically lighter and I didn't understand or expect that. But what I realized is that to some degree when you run your own business and you're trying to think of the next steps, like it's thrilling, but it's also terrifying. You're worried because if you're not. At least for me, if I'm not progressing my ideas, I'm not moving and it and so movement is the most important thing to me and I felt like once I got it out and then I realized that this physical. I felt this physical difference. I kind of moved away from it. So I will explain one thing. So on the left-hand side is I broke down all of the different processes that are elements of the workflow that I think are relevant to representing restaurants and building communities around them in 2018
Niyaz Pirani: 14:22 And on the right side of my wall. I'm building individualized plans per client based off of all of the different elements on the opposite side of the wall. And so I took a step back and then lay a little bit later. A few days later I came back in. I started creating these customized plans and the next step is going to be to go through all of my notes and put all of those little secret sauce items that I learned at the conference to work and that that's going to be the next evolution of. That is the fine tuning and then from there I'm going to take my notes and I'm going to. So you're the only person that I followed up with from the conference right away just because I was so energized when I talked to you, but I kind of did this and then unfortunately there's some weird sinus cold going around in southern California, so I got that and I laid low, but the next step I'm going to take all of my notes, kind of simplify the things and take out the things that are pertinent to me and just share my notes with all of the people who's business cards I collected and thank them for taking the time to meet with me or speak with me and just say, you know, here's what I did, here's notes. If you would like to.
Jen: 15:34 Oh my gosh, that that is gold. Like if somebody sent me their notes from the conference, I mean especially because you're an excellent communicator and you have the gift from journalism, the talent from your years as a journalist to put things together like that in a way that, you know, that gives you an edge that other people might not be able to do it as beautifully. That is a great idea. Wow.
Niyaz Pirani: 16:00 Yeah. I hope people will dig that. Uh, I definitely think they will steal. Some stuff will be pertinent, but maybe some stuff won't.
Jen: 16:08 Yeah. So they'll take what they, what they like and leave the rest. But who else is doing that sort of thing, you know, like no one, no one. So I'm sure they're going to have the same reaction that I had when I, when I got the picture of your, of your brain room. So in look and now we're on a podcast and my audience gets to meet you and you know, who knows where things will go. So it's, it's amazing. So sometimes things don't always go great though. And I, you had mentioned something to me about failing upwards. Tell us about that.
Niyaz Pirani: 16:37 Yeah, so I, I, I started my career. I graduated when I was 22 and then I haven't had like a weekend off and then I started as a journalist on a Monday and that was my career and I've done three things. I was a journalist, I did politics and now I have my pr firm and there were a lot of times, you know, like journalism is a hard industry. I think anybody who knows what's going on in the journalism industry, they see that the news industry is being decimated by a model that hasn't yet caught up to the changes and acceleration of the digital information age. And so being a journalist, there were a lot of times where I wanted to get out of that and I applied for other jobs and they didn't come through. And then there was a time where I did I, I got to work in politics for four and a half years and it was an amazing time as well.
Niyaz Pirani: 17:32 And then I realized that there was. There was an opportunity there for me to take the things that I had learned in all of those other instances and put them forward in a different way and I think there are so many times within a given moment or over the course of some years that it's easy to feel like a failure or it's easy to feel like things aren't moving fast enough or in the right direction. But what I've learned over the course of this. I just had my thirteenth year in my career and right third year going into my third year doing this and I just feel like if, if we allow ourselves to grow at the same rate that we expect babies to grow instead of thinking. I don't look at myself as a 35 year old person anymore. When I think of myself in terms of my work life, I say I'm about two and a half to three years old.
Niyaz Pirani: 18:27 I'm a toddler and if I was a toddler, what would I expect of myself? And so I think it's important to not push yourself so hard and to take perceived failures and learn from them. And so the idea of failing upward to me means that there are plenty of days where you're gonna feel down, especially if you're doing your own thing, it's lonely being an entrepreneur and if you just focus on the things that got you to this point instead of the things that are holding you back, it's so much easier to learn and progress when you leave behind and fail upward.
Jen: 19:10 I love that. Wow. One thing that really amazed me was in, as I recall, like I think my, my mouth did drop open when you told me that you first of all, you know, I just always love a good niche and the fact that you have the name of your business is a knife and spork pr and that you not only represent local restaurants in your Orange County area, but you create content and you do so in a very, like, loving, thoughtful way. So I remember you showed me a video that you, that you, um, had your videographer shoot, but you were the director of the content. You staged it. Whatever, of, of a woman who worked back in the kitchen. And she was really proud of of this recipe that she was making, that that her owner decide to feature in the menu and she was telling you the story behind the recipe and it was really, really beautiful, really special.
Jen: 20:08 And my jaw dropped because I'm like, OK, you're running this agency, you're serving 11 restaurants, each with their own message, each with their own menus, their own, you know, all this stuff and you're creating the content. I really couldn't believe it. And it's, it's really remarkable. It truly is because I'm usually in, in a setup like that, what happens is it's a bit of an assembly line so you know, it's, you have to do things sort of in batches and you know, you might reuse some of the content from one restaurant to another restaurant, stock photos, whatever. But, but you're out taking these beautiful photos. You're writing great copy, you're doing, you're telling them to live stream, like you're doing these amazing things. But what I want to know is how do you keep your focus, like what motivates that focus?
Niyaz Pirani: 20:58 A couple of things, we'll talk about the work flow and then the external things around. In my workflow I would say the focus comes from planning as you were telling me, all of the things that I accomplished in my daily work. I think the benefit of being a journalist was that every single day I had to turn in content that had to be finalized because the very next day there was no option to have a second draft because the very next day it needs to be in the newspaper. And so very quickly you learn how to at least become the best self editor you can be. And then overtime you hone that skill. Uh, the other thing is I could never share stock art with other clients simply because each restaurant is individualized.
Niyaz Pirani: 21:45 The, I think coming from the journalism path, the motto or the mission that I have for my pr firm is that every restaurant has a story to tell. And so through that, I think the focus and the energy comes from that directive. You know, you're talking about the video of the soleus soup that she made. Um, and if we could link to that, I would want to be able just to show people in the show notes just because I think what she did is so special ad with persons with her soup and that was kind of the thing is every restaurant you go to a restaurant you eat, but behind the plate is a person. And behind that person is some story that got them to that point. And so being a journalist, I had this ability to storytell um, for all these different, all these different facets of life.
Niyaz Pirani: 22:36 Uh, I wrote a story once about a woman who got a permit from the city that said she had to give up her mini horse because her neighbor saw her walking mini horse in their neighborhood. Like it was a dog. And it turns out that this woman was using it as a therapeutic animal at like local, elderly homes and schools to provide therapy for people. And after she argued with the city council, she won the popular story. Or I had to write a story about a woman whose dad was, was murdered in his own house. But it turned out that he had committed some crimes himself that made the reader, and it was written in such a way that the reader kind of had this very violent reaction to the writing and so through those elements of storytelling than my next job, I worked doing politics and working with working people.
Niyaz Pirani: 23:26 And when you, when you work with people who are like, you know, the court clerks and the janitors and parole officers, when you work with people who are out there doing the everyday job, you earn time with disrespect for the working man. So I looked at that and said, well, how do we. How do we apply all of these elements? Like I said, just as you can fail upward by your past experiences. Also look at all the things that you've done in your past lives. Those are the things that will make your current thing unique for anything you're doing at the moment in time should be a summation of all the facets of who you are. Because we're all multi-faceted people and that's what our. That's what our unique skill sets come from. So the more that you can make your skillset and unique and differentiate yourself, I think that's actually where the focus comes from because now I look at the wall that I have in my, in my room here, and I couldn't be more focused.
Niyaz Pirani: 24:18 I wake up every morning by 5:00 AM and I'm, I'm, I'm working on stuff and I, you know, I go to bed between nine and 11, but I'm working pretty late too. But I don't get tired of it because I think the focus comes from the work itself when you can. It's like the most Gary Vaynerchuk thing to say, but when one, it's true. Right? But once you figure out exactly the thing that drives you, that's exactly it. There's a quote on my website that's from my uncle, and he used to say this all the time. When we would drive back and forth from northern California to southern California, you would pass these farms and they would say where there's farms, there's food. Because there was like water droughts in California and every time he would turn to me and say, when there's farms, there's food. When there's food, there's was Niyaz. Every time. Actually put it on my website because I kind of look back even when I was a little kid.
Niyaz Pirani: 25:13 That's what I was the most interested in was that. And the other thing is I derived my focus from music. There's two artists in particular. People are kind of probably not likely for saying this, but Kanye West you on musk also said he was his most influential musician though, so at least I'm in good company there. Kanye West, I just gained a lot of, a lot of mental energy and a lot of power from because he is. He pushes himself very creatively to do things in ways that people don't know. The last time I saw one of his concerts, this guy had a floating stage and he was literally hovering above us the entire show, like what other artists are trying to do, things like that. And I get a lot of creativity from him and the talking heads, talking heads were abandoned. The eighties.
Niyaz Pirani: 25:54 I don't probably explaining this to people who are over the meeting. I sound dumb about it, but I was born, uh, right about the time their best albums were coming out back in the mid eighties. They were kind of a early eighties. They were super group of all these different amazing musicians from different influences and different amazing bands. And uh, the album in particular remain light. I've listened to this album probably 100 times in the last month just because it kind of locks my brain into a mode of focus. The last thing I'll say about that is jen and I were talking, there's a guy that I had heard about on the Joe Rogan podcast, David Goggins, and he is a navy seal who set the world record for the most pull-ups done in 24 hours. And he said something like 4,000, 300 pull-ups in sets of 10. There's two things about that.
Niyaz Pirani: 26:48 They say like, how do you eat an elephant? One bite at a time. So 10 sets over the course of time. He accomplished the world record. And that's what I think my wall is. Those little pieces of those are all the bites. This whole thing is, is the entirety, and the other thing he did is he listened to the same song the whole time, the rocky theme song. That's all we listened to you for 24 hours. And so whatever it is that you might not be music for you, but whatever ways you can incorporate your own personal focus and your own personal facets into your workflow, you will only be the better for it.
Jen: 27:23 What about, um, this coachella thing and like what, what is it with coaching? Like I want to know more about this coachella thing because I see references to it on your beautiful instagram. I have to say your instagram is beautiful, which doesn't surprise me because you're, you're a creative type of person, but yeah. Tell. Tell me more about this coachella thing.
Niyaz Pirani: 27:46 A couple of things about the coachella festival. It's a festival out in the middle of the desert in California. I started attending it when I was a music writer for the, for the Orange County Register. I've continued to go so over since 2000 I've, I've missed two years of it and I think this one coming up will be my thirteenth year and this is like the way the world works. David Byrne, the lead singer of the talking heads, hasn't really had a major, tore it out of scope for like 30 years since the albums I've been listening to and he's playing coachella this year. You can't even, you can't even sleep. I, I you, you say that and it's not, it's not even a joke. I, I, it's the only thing I'm thinking about. I'm ready to go. I'm also an Admin on theirs, so read it on reddit there's a coachella page and then on facebook there's a group that is reddit coachella and I'm like one of the 12 admins in a group of 24,000 people and we just talk about coachella all year and so music really drives me.
Niyaz Pirani: 28:52 It's, it's kind of the thing I'm most interested in other than food and then all of the work stuff comes from. It's the work part of my life, if that makes sense. That's actually where the knife and spork comes from because like fancy restaurants or knife and fork restaurants, but I picked knife and spork because I felt like it was equally fancy and fun. And so, um, with the coachella thing it started as like, you know, there's just this really awesome concert in the desert, continually books, all these great bands. But over the course of time I've seen prince play there. The first time I saw Paul Mccartney play was like on the anniversary of his wife's passing and he, he was so emotional and he just, I heard all the Beatles songs I grew up listening to and jen, you know this, but like I have a bunch of Beatles paintings my house.
Niyaz Pirani: 29:41 So the Beatles are very influential to me. Paul Mccartney was incredible last year. Lady Gaga actually sh, I, I, I've never really listened to her music, but she was one of the most genuine people that I've ever seen perform. And it really got to me just that place is magical. The moment the sun sets, it's just a different thing. If you've never seen what the coachella festival, it looks like a for anybody who's listening, just google, like coachella festival, sunset and you'll really understand that. And the thing, I think that another thing that makes it the most special to me because I'd always kind of wanted to get my dad out there, but as the music has evolved, the lineups have gotten younger and younger and so he wouldn't have interest in that. But two years ago, um, they had a festival called the desert trip and it was rolling stones and Bob Dylan on the first night.
Niyaz Pirani: 30:27 Paul Mccartney and Neil young on the second night and Roger Waters and the who on the third night and we got to go out there and um, so I got to spend that time with my dad. Like I, I tell my wife that when I, when I die, I'd like to be cremated and have my ashes spread. She, I told her at first she could have 10% because it was good. It was going to be 10 parts. It was all eight stages. The ferris wheel and the merchandise booth. Because you have to see the new t shirts every year, but she felt she was very upset by that. So I've, I've told her she, she could have half. I don't even know why she'd want any of them. I mean, but she couldn't have half. Totally. And then let me, let the other 50 percent gets spread. So I've told enough of my best friends and I hope they think I'm serious enough that they will actually do this for me cause I, I wouldn't want to be anywhere else.
Jen: 31:18 That is a testament to your love for Coachella for sure. Is she into it?
Niyaz Pirani: 31:22 No, no, she is actually. She for her, it's like, oh here's this concert thing that is kind of pricey that you want to do every year. Like the thing is I probably need to travel a little more outside of the world with her, but I've been focused for so long it for 13 years on my career and this is kind of the one thing that allows me to go another year. Getting out there for three days really does like, like burning man where people camp out. Yes. It is like burning man. Where people camp out, but I have never once can't and for two reasons at the end of the night I want to things a hot shower and chicken soft tacos from del Taco and if I can't get either of those two things I can and also like I like to take two showers a day, which is like pretty bad probably, but it like I don't want to be gross and dirty at night and I would definitely not be able to camp.
Jen: 32:19 Well that makes sense to me.
Niyaz Pirani: 32:22 It's really dusty ass. It's really gross.
Jen: 32:25 Yeah, that's fine. Totally reasonable.
Jen: 32:31 Thanks so much for hanging out with us today. If you aren't already a member of my free online classroom, the Front Row, head over to frontrowclassroom.com and join today and I try not to bug you with this on every episode, but it would mean the world to me if you would leave me a review over on iTunes next time.
Niyaz Pirani: 32:50 So I do want to thank a handful of people at social media marketing world who made the experience really incredible for me and I'm just going to name them off real quick. Those people are Brendan Harvey, he writes a newspaper called the good newspaper. You guys got to check that out. A Josh Eldridge, who taught us about social media and getting out there in the real world, Jasmine Star an instagram expert who taught me how to plan 30 days of instagram content in one day. Luria Petrucci, who taught me all about live video, so important. Mari Smith, the Queen of facebook. Jon loomer, who to me was like watching Paul Mccartney at Coachella. They hold equal influence in my mind. I've been watching his stuff forever as a facebook marketing genius. Mark Schaefer who Jen Introduced me to Pat Flynn and Julian Force, Mike, Ambassador Rooney. They taught me everything abut networking. Very important. And Jen, thank you so much for having me and I'm so glad I met you. I really appreciate the opportunity
Jen: 33:54 Thank you Niyaz and as it's been a blast.