What I learned at the Kajabi Impact Summit that blew my mind, and will blow yours too, even if you don't use Kajabi.

What I learned at the Kajabi Impact Summit that blew my mind, and will blow yours too, even if you don't use Kajabi..png

As I sit here on the plane headed home from the Kajabi Impact Summit, the company’s first ever live conference, I’m buzzing. As Rachel Hollis said so perfectly from the stage this weekend, “Sometimes when you leave a conference it’s like you want to eat the world, with your teeth and your claws.”  

There’s really no better way to process all that information then to share it with someone else, so let me take a moment to give you the highlights, from where I sat (on the front row of course.)

The event kicked off with presentations from the leadership at Kajabi, who gave us a glimpse into updates, improvements that we can look forward to in 2019:

  • More sophisticated, powerful analytics.

  • A new family of templates called “Encore”, which will be a successor of Premier.

  • Sales tax: collection and reporting right inside the platform.

  • Improvements of hundreds of elements including more automations, more ways to segment customers

  • Improved email templates 

  • Improved email editor

  • Hero University will be more integrated into our experience and will offer many more free courses.

  • There is a new app for Hero University available for iOs and Android and it’s available now.

  • By the fall of 2019, Kajabians will also be able to create apps for their products/sites.

  • There is now a new status page at status.kajabi,com. (This is where you go to see if the site is down)

  • Instant deploys of emails

  • Phone and text (SMS) support is being added

Kenny shared some interesting data based on customer usage:

  • Once someone earns $1K in Kajabi, they are likely to earn $37K

  • Once someone earns $37K, they will likely earn 100K.

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Roland Frasier

Bullet Broof Copy

Biggest takeaways:

  • When we do our research for our copy, look for “should I” searches such as “Should I vaccinate my dog before or after house training?” .Obviously, you will tailor this to your niche.

  • Also, look for “ideas” searches, such as “ideas for green smoothies”.

  • I loved his idea of creating a shopping list with your product in the list. For example, the list might be “10 Things Every Person Needs to Start a Podcast”. On the list, you could include your podcasting course

Frasier recommended using Headline Analyzer to test you headline and Think With Google and Answer The Public to get ideas.

I’ve been using Answer the Public for a while, and had no idea that the dark the green dot, the more popular the search query:

When writing sales copy, make sure to answer these questions that your reader is asking:

  • Is it right for me

  • Can I afford it?

  • Where should I buy it?

  • Am I getting a deal?

Frasier recommended using this Customer Avatar Worksheet by Digital Marketer to get a better grasp on who our audience is.

He shared his slide deck with us (below):

 

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Amy Porterfield

What I Wish I Knew Before Launching My First Digital Course.

 

  1. Give yourself the space to create. Minimum of five hours per week. Block it in your calendar.

  2. Stay horizontal as long as possilble. So many of entrepreneurs rush out to create more products after the launch, but she shared how the real way to grow is to launch it, then continue to perfect it and launch again and again. She gave the example of her first launch of Profit Lab…first launch, 30K, second launch 200K, and then 950K.

  3. Your launch success is determined by your non-launch efforts. That mean, create consistent content year round, and deliver value. Not just when you launch.

  4. 99% of your launch decisions should be made before your launch begins. In other words, have a plan, Stan.

  5. Your offer can make or break your launch.

    1. What’s included/what is it?

    2. What are your bonuses (AP recommends three)

      1. One bonus AP has had success with recently is a full analyses of her launch results.

    3. Will you offer support? How?

    4. Is there a payment plan?

    5. Is there a guarantee? ‘

    6. Facebook group?

  6. One webinar is never enough. Do at least 4 for a 10-14 day launch.

  7. Send more emails! 3 emails should go out on cart close day.

    1. First one in the morning “today the cart closes”

    2. Second one mid-day

    3. Last one two hours before cart close. In that email, send an off-the-cuff video, 7-10 minutes long that you record on your phone . “Ok friend. The cart is closing. If buying my program is going to make it hard for you to pay your mortgage, now is not the time for you. But if you need to take on one more client to pay for a program that will change your life and your business, you are just making excuses .”

  8. Tell More Stories. Bring the human touch to the launch. Throughout the launch, after cart open, when people sign up message them or email them and ask them to record a video about why they joined and post it in the Facebook group.

  9. Don’t rush to evergreen. Perfect your launches. Live launches are magic

  10. There is power in simplicity. AP only launches with webinars and emails. (and Kajabi).


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Jasmine Star

The Ultimate Instagram Launch Strategy

Jasmine Star delivered a fun, high-energy and inspiring presentation all about Instagram.

Big takeaway here is to have a plan.

Jasmine opens her membership site once a month. She has a 4 week campaign for Instagram that she sitcks to every month. This is her posting strategy:

  • Week 1: Warm up by positioning your business in a favorable light. Remind them with specificity what you do. Non promotional . No mention of product.

  • Week 2: Overcome objections with strategi posts. (January is the month to finally say yes to your dreams.”)

  • Week 3: Promotion Sequence: Position your business as the solution to what they’ve been stuggling with.

  • Week 4: Focus on getting followers

Regarding hashtags, Jasmine’s practice is to leave one in the caption to drive traffic, and 29 more in the comments to be part of conversations happening around those hashtags.

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Casey Graham

The Forgotten Funnel: Increase Customer Value Without Selling More

I didn’t expect to like the next speaker, Casey Graham, who is the founder of a company called Gravy, because he was an event sponsor. But he actually ended up being one of my favorite speakers. I particularly loved his quote “never despise a small beginning. That’s where you build the habits for when you are big”.

And also “pay attention to paying people”. That really was the focus of his talk: treat your clients and customers like gold, because they are gold. He said “the forgotten funnel are your paying clients”.

Pay attention to paying people.

Another key take away was to make every interaction incredibly easy for your client. Make sure to break down steps: “do this first”, “do this next”.

He told us about the Full Story app that will allow you to watch a new user, in real time, navigate your site, product.

Casey also said “do for one what you would do for everyone”. He gave everyone a stamped envelope and blank notecard and we all wrote one customer an email telling them how much we appreciate them as an example of what this principle looks like in action.

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Rachel Hollis

Rachel Hollis is not someone who I was familiar with before this conference. Obviously I know who she is, because you can’t pass an airport bookstore or grocery store magazine stand without seeing her face. But I was unfamiliar with her work.

Rachel’s talk was very motivational. I loved one interaction she has with a girl in the crowd who raised her hand to express that she wanted to do what Rachel does…speak from the stage, impact women around the world, etc. but that she felt like there wasn’t any point, since Rachel was already doing.

Rachel responded by saying “don’t compare my middle with your beginning”.

She stressed the importance of sticking with just one thing and shared a great analogy:

Imagine you have 6 soccer balls and you are allowed a total of 6 kicks. If you take turns kicking each ball one time how far will you get versus kicking one ball, six times?

It was also very interesting to learn that she sells her incredibly successful journal from her Kajabi site, as Shopify integrates beautifully with the platform.

She recommended the book “The Road Less Stupid”.

While it seems that Rachel Hollis sprung up out of nowhere, she’s been working hard at her blog for 15 years and she published 5 books prior to “Girl, Wash your Face” that she said no one read.

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Roger Love

How to Speak So Others Perceive You As the Most Authentic and Irreplaceable Expert (Without Ever Feeling Fake)

Roger Love, the world’s most famous vocal coach gave such a fascinating presentation about how important it is that we use our voice (our actual voice) deliberately. He called up volunteer from the audience who had a nasal-y voice and before our eyes completely transformed the way she sounded.


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There were these great interludes in between sessions when JCron or Kenny of Kajabi would facilitate different discussions, and one of my favorite sessions was about the state of the knowledge commerce industry.

The big takeaway here is that there is a shift from just information products to transformation products. How quickly and easily can you get someone from a current state to a desired state?

Our courses must be combined with coaching and connection and community.

They suggested that when someone buys your course or product, there are 5 things we want to share with them immediately:

  1. Congrats/welcome!

  2. Here’s what to do next

  3. Here’s how to get help

  4. Here’s the top 10 questions we get

  5. Here’s how to connect with us and others

JCron also suggested that we use Kajabi’s Assessments feature to ask our customers/students/clients the following questions:

  • What was most impactful for you?

  • What was most confusing to you?

  • Was anything frustrating or overwhelming ot the point of wanting ot stop?

  • Anything else I should know to help improve this experience?

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Brock Johnson

The Power of Stories

Brock Johnson, son of veteran marketer Chalene Johnson talked about the power of story and how we should be using stories that illicit emotions. He shared a powerful example from Hemingway:

“For sale. Baby shoes. Never worn.”

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Brendon Burchard

How in the World Are Influencers Making $10M a Year?

Brendan Brouchard was probably my favorite speaker at the event. I had never seen him speak before and from the minute he took the stage and throughout his entire performance, I’m not sure I blinked. Except maybe when I had to wipe away the tears from laughing and crying. He was magnificent. Every single thing out of his mouth was quotable, but here are just a few of my favorites:

  • You are responsible for this dream sewn in your heart.

  • Step into the truth that you can lead. You are in charge of your business.

  • If you don’t take full ownership of your dream, you will never scale.

  • You have a lion in your heart. Stop living like a mouse.

  • Create and sell information that is fascinating to you (and that you want to talk about for years.)

  • Don’t create niche products. Market to niches. For example, Apple has six products. They didn’t create an iMac for chiropractors and one for lawyers. You can market the same product and shape your marketing for those niches.

  • Create and sell 3 products per brand topic

    • low tier: $99 and below

    • mid tier: $99-$500

    • high tier: $500 and above

  • Claim and mater your topic

  • Discover your audience’s problems AND ambitions.

  • Sell a higher aspiration…lead with aspiration.

  • Define your story..the one that’s relevant to the struggles and aspirations of yoru people.

  • Let your message be meaningful…a message you are supposed to share.

  • Excellence only takes two weeks longer.

  • Perfectionism: by very definition of the word perfect…you can’t perfect something unless you release it!

  • Post a weekly blog or vlog.

  • Post 4 pieces of content every day on social media.

  • Every Friday look at which posts did well and then boost the winners.

  • Save the winners in a folder on the cloud and re-use them in future weeks/months.

  • Create evergreen campaigns for your products.

  • Run ads all the time.

If Brendan had to start his business all over again today, how would he set it up? (on Kajabi)

  • Membership site: $29 x 1000 people per year = $348K per year

  • 3 part webinar $97 x 200 people per month = $19, 400 per month=$232,800 per year

  • Online course $297 x 100 people per month = $29,700 per month = 356, 400 per year

  • 1: 1 Coaching $1000 per onth x 15 people per month = 15, 000 per month = $180K per year

  • All that adds up to $1, 117, 200 per year.

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Chalene Johnson

How to Use Social Media to Sell Your Course, Without Selling

Chalene Johnson shared her script for selling on a livestream:

  1. Start with their problem (or what they think their problem is)

  2. Empathy statement

  3. Expert positioning

  4. Paid the possibility

  5. The story that illustrates the solution and that elicits emotion.

  6. Unique solution (the offer) (The key to this script is the transition phrase between 5 and 6:

    I used to get so frustrated with_________ “that is why I created (product)’

  7. How it works “once you sign up, you’ll start with (3 things)”

  8. Rejection/risk (if you don’t take action, you can stay stuck, throwing spaghetti at the wall and doing it the hard way. And things will stay just the way they are now.

  9. Investment “you can start today with your first payment of $597 with 4 more to follow”. (Chalene like starting with the payment plan first)

  10. Testimonials

  11. Call to action (on mobile, make sure that to click the buy button, they won’t be able to unless they click the x in the top right hand corner of screen”

  12. Fast action bonuses

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Sean Cannell

How to Use YouTube to Get Free Traffic, Build Your Authority, and Sell Products on Autopilot

Sean Cannell gave us some great YouTube tips:

  1. Research before you record: go to YouTube search. As you type in your topic, pay attention to the autocomplete because it will populate with suggestions of things people are actually searching for.

  2. Rank for your business. You don’t have to get all your videos ranked (show up on top for certain searches), but having just a few can lead to lots of traffic and it can last for a long time. Pay attention to

    1. Video topic

    2. The content itself

    3. Thumbnail

    4. Title

    5. Description

    6. Tags

I particularly like a Pipeline that he set up in Kajabi that takes YouTube viewers of his videos to a webinar. This is a prerecorded webinar that then takes them to a sales page for his course.

What I liked about this Pipeline is that it is very simple..I’m not sure they even opt-in. I think they watch the YouTube video, then he says “If you’d like more information about this, click here for my webinar”. Next they go right to the webinar which is very obviously a recording…he leaves scrubber bar on there allowing viewers to fast forward and rewind, etc.

He suggested the tools, Keywordseverywhere.com , vidiq.com, and TubeChecklist.com


Our last day kicked off with another QA session.

One woman stood up and said that she was confused about whether or not she should launch a big (expensive) course or a small (less expensive) course.

JCron said “Ikea is a on the list of the top 500 companies in the world and so is Louis Vuitton”.

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Neil Patel

7 Shortcuts to Becoming A Global Brand

The last speaker I saw was Neil Patel, who talked aobut 7 Shortcuts to Becoming a Global Brand”

He ran through some fundamentals:

  1. You need a blog.

  2. Blog at least once a week.

  3. It’s all about the headline.

  4. Don’t sell, educate.

  5. Write in a conversational tone.

  6. Use sub-headings and keep paragraphs short.

  7. Spend 80% of your time promoting.

  8. Be yourself

  9. It’s all about video.

Biggest takeaway from this session for me is that after we upload video to YouTube, we should email our subscribers about it immediately because YouTube ranks based on the first 24 hours of activity.

He recommended that if you are trying to build a personal brand, that it’s a good idea to speak at 4 conferences a year, and to go live 3 times a week.

Tragically, I had to leave before James Wedmore’s presentation.

This was an outstanding conference and I can’t wait for Kajabi Summit 2020.

Did you attend the conference? What were some of your biggest takeaways?

A Fresh Look at List Building and Email Marketing with Teresa Heath Wareing

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Today Jen is talking to Teresa Heath Waring, a friend she met sitting in the front row at Social Media Marketing World a couple of years ago. As a fellow front-rower and marketing expert, she and Jen talk all things email marketing.

If you read that and thought, email marketing, who does that anymore, then this episode is especially for you. Teresa explains she talked a good game but didn’t always follow through.

Sound familiar? Jen and Teresa dive into what’s working now (you need to hear this) and what’s not working.

Teresa shares 4 key questions to help you target your audience, so they absolutely love seeing you in their in-box. With examples!

Teresa shares in true confession style what not to do, and her biggest regret when it comes to email marketing. This is so many of us and her story will help you realize that you have what you need to use this as part of your marketing strategy.

This conversation will help you understand the easiest way to connect with people who are eager to hear from you. Topics include:

  • Micro content, long form content – which one and why

  • Why consistency isn’t just a good idea

  • A new way to look at your lead magnet and content upgrades

  • Tags and segmenting – and how to make it super easy (you’re going to take notes here!)

  • Opening and closing salutations (this may include a story about Lady T!)

RESOURCES

Connect with Teresa

Response Suite

Teresa’s Social Media Checklists  

Short Cut Your Way to Social Media Success

Teresa’s Podcast, Social Media Marketing Made Simple

Teresa’s Course

Seth Godin is a Hero For The Little Guy ENTREPRENEUR ENTREPRENEUR ENTREPRENEUR

My hero

My hero

Seth Godin wrote a blog post today about the way EMI, Inc., has bullied me, and other entrepreneurs.

You see, somehow, Entrepreneur Inc. got the trademark for the word "entrepreneur" years ago and since then, they've been going after little guys, like me, and threatening to "take action".

My podcast, "The Front Row Entrepreneur", it seems, was infringing on their trademark. You know, much like how a speck of dust infringes on a mountain.

This has actually been going on for quite some time, but I haven't talked about it because...lawyers.

And also, it's just been exhausting, demoralizing, and oh so frustrating.

I agreed to their demands...

I changed all the links (sooo many links)...

I changed the name of my podcast...

I changed all the graphics everywhere...

And then, yesterday, I got an email from their lawyers telling me they found a few more things on my website that still had "entrepreneur".

One of the things was literally a blog post "What is a Front Row Entrepreneur?".

Since Seth Godin was on my podcast recently, and he knew about this situation, I forwarded him the email and said "I just wanted you to see how far they go."

He asked if he could write about it.

Um. What?

Really?

YES, PLEASE!

Who better to call them out than the godfather of marketing and entrepreneurship himself?

OH YEAH! YOU GO, SETH!

Not even an hour later, he had finished his article and now you can read it here.

I would really love it if you would share the article far and wide. I'm done being scared.

Because it really is time for this bully of a company to stop what it's doing to the hardworking entrepreneurs of the world who they claim to support.

If you tweet it, be sure to tag @Entrepreneur and also @ThisIsSethsblog and ofcourse me, @jenrgy.

Thanks.

Confidence Coach Susie Moore Shares Her Rockstar PR Tips (and A Challenge!)

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Susie Moore is a New York based confidence coach and author. She’s been featured everywhere (really) and figured out how to get all that media attention without a degree or a PR machine behind her. She teaches others how to pitch and “guest post” at outlets that will get you noticed!

Susie breaks down why she decided to start her side-hustle (now full time) and why getting free media was her only strategy in the beginning.

Find out why going after big media outlets is a better option, and the simple strategy Susie used.

She also shares her mind-set that enabled her to go for it (front row style) and the 2 key questions to ask yourself.

Game. Changer.

Hear why starting small isn’t the best strategy. It’s so simple, you’ll wonder why this didn’t think of this yourself.

Susie didn’t hold back with the how-to details. She shares the 4 key steps to getting incredible (free) media coverage and how to leverage it so it doesn’t just make you famous but translates into business.

She also shares how to pitch, along with who to contact and where.

While she admits that almost anything will work if you throw enough pitches out there, she explains how she does for herself and how you can do the same thing. It’s not as hard or as time-consuming as you think.

Bonus: This one strategy has yielded incredible results for Susie’s clients and she shares real-life examples. Mind-blowing simplicity, with incredible results here.

Be prepared to take notes as she outlines how you can take evergreen content (your best stuff) and match it up with a hot-in-the news-story going on right now. This will position you as a sought-after expert and give you a huge boost in visibility.

Plus, she’s the queen of repurposing content! She shares 6 specific things you can do today with content you’ve already created! No need to spend energy on new content when you have articles and posts or videos ready and waiting to be highlighted again.

This is genius and something you’ll want to do today!

Susie shares how we self-sabotage by making things much more complicated than necessary. In fact, she has 2 questions she asks when starting something new:

Let me know your takeaways, after you listen!


Jen Chats with Seth Godin about Marketing and More

jennifer@jenlehner.com

1:20                

Check out the Seth quote that’s been on Jen’s website since day one! “How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?”

Jen:                

Do you still agree with this?

Seth:              

More than ever! The chances that individuals have to speak up and be heard have never been bigger.

3:35                

Your book made marketers feel good. That our work really matters.

Jen:                

Does marketing really matter? The work of marketing? Is it something that can leave a legacy?

Seth:              

Every single person who has done work that mattered has been a marketer. Seth explains why this is true today and gives great historical references that will surprise you. Marketing is about sharing good ideas that matter, and ideas that will change how we look and think about the world. If our work is going to matter, it’s up to us to use the tools to uplift or tear down or we can use them to connect or to separate. It’s up to us to use the tools in a way that you are proud of. Yes, it matters.

4:50                

You talk about the smallest viable audience. It was good to read that I don’t have to have an email list of 100K. Can you talk about that?

Seth:              

The idea of mass works when you can get it at a discount. That’s not possible anymore. And people don’t want average products anymore. The path instead is to ask what is the smallest group I can live with that has a unique connected set of values, desires, dreams and fears? How do I delight that group? 

6:44                

How do we deliver “above average?” How do we bring out our actual magic?

Seth:              

What I can point out is the effort you need to bring out your actual magic is worth the journey. What we know is that with awareness and persistence you can develop skill and if you aim that skill in a specific direction you can become a “meaningful specific” instead of a “wandering generality.” h/t Zig Ziglar.  x way to get above average results is to be obsessively focused on a small group of people who want to hear from you.

8:47                

You also talk about the magic of good enough. Can you talk about that? 

Seth:              

Certain things have to be significantly beyond good enough. That’s what makes them remarkable. Everything else just has to be good enough. Hear the breakdown and insights that help you determine when each is required. What is it that you want to own? What is it that you want to do? Everything else can be good enough.

10:00              

I love what you say about authenticity. Some buzz words have been used so much that they have lost their impact. Authenticity feels like that to me.

Seth:              

Authenticity is a distraction. If we are hiring a professional to help us, like an attorney, we are not seeking to know about that person’s life. We want them to make a promise and keep it. That’s what we buy. Seth shares some tough love advice about taking a stand. Why consistent wins over authentic.

12:50              

You have said that culture beats strategy so much that culture is strategy. Can you clarify that?

Seth:              

Strategy is supposed to be like playing chess. I love strategy. But what’s really going to determine how everyone acts everyday is going to be the culture. Seth shares the Starbucks example and why the message was meant to impact the culture. The culture becomes the strategy because that’s what the company stands for.

14:38              

The conversation about pricing was a big relief. Can you talk about that?

Seth:              

Price is a story. It is not based on what something costs. You are paying because the price is supposed to help you understand what the thing is supposed to be. Many people wrestle with pricing because they don’t believe they are worth it.

It’s not up to you to decide, it’s up to the customer to decide. There are lots of customers that would prefer the responsibility and status that comes with paying more than to be the person who buys the cheapest thing.

Charge what you need to charge to do work you are proud of. That will find you the customers who are ready to pay that. No one will pay it because you deserve it or because you are working hard. They are going to pay it because it makes them feel they did something smart.

20:15              

We can also relate this to the freelancer/entrepreneur who could commit to having clients invest at a higher level. 

Seth:              

If you don’t believe that what you are offering is worth it, please stop offering it! Let’s start there. If we think our service is worth $100 but we are charging $50 then it’s a gift.

We’ve talked about entrepreneurs and freelancers. I want you to clarify the difference for us. Also, I often hear people who feel like they have a real business.

Seth:              

There is a difference between entrepreneurs and freelancers. Entrepreneurs build something bigger than they are. They are building an organization that one day they can sell. Freelancers get paid when they work. They do the work with their own two hands.

If you are an entrepreneur, don’t do the work! Your job is to hire people to do the work. Your job is to build systems and processes so that you make money when you sleep. It’s so you can make an impact on a bigger scale.

The people who don’t feel like they have a business are freelancers. And that’s okay. Find clients who will pay you appropriately or spend time getting better at what you do.

23:14               

Why is asking “how do I get the word out” the wrong question?

Seth:              

Because it’s selfish! It’s like saying if everyone knew what I did, then I’d have lots of business. You already have a small group of clients that you are serving. Why aren’t they telling others? Solve that problem.

If your customers are telling others, then you don’t have a getting the word out problem. If that’s not happening then the work is inherently private (so people don’t talk about it) or it’s not remarkable enough for people to share it. Solve that.

Rapid Fire Questions

These questions are about a variety of things that I wanted to ask. Some are personal, some are about Seth’s methods and I ask about some of his favorite things. His answers are amusing, and truthful and they’ll make you think.

24:30              

Seth’s heroes. An impressive list of people who understand how to navigate how ideas spread. People who show up because they choose to not because it’s easy.

25:55              

The best advice Seth ever received!

26:04              

Are you on Social Media?

26:28              

Are you addicted to your phone like the rest of us?

27:05              

How do you write the blog posts? Do you batch them? How have you maintained the consistency?

27:55              

What career would you be doing if you hadn’t chosen marketing?

28:17              

Do you have morning routines? Good advice here – and not what you’d expect!

30:25              

How do you come up with such good metaphors?

31:30              

What’s your favorite book? He made a recommendation for our listeners.

31:48              

What’s the first things you’d do if you were starting a business today? This answer is incredible.

What’s your favorite podcast?

32:54              

What’s your favorite thing? He shares a real insight about why he does the work and why it’s so meaningful to him.

33:35              

What is the ALTMBA?

Final words: Keep Making a Ruckus!

 LINKS:

Seth’s Podcast

altMBA

The Art of Possibility

 

 

A Great Tool for Member Retention in Membership Sites

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This is an incredible new app that would be useful for any website, but I think is particularly phenomenal for membership sites. That’s because it allows you to share announcements with your members in a few very slick ways.


This is what Beamer looks like on the sales page for my membership site.

This is what Beamer looks like on the sales page for my membership site.

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This is what Beamer looks like INSIDE the membership site.


The biggest challenge with membership sites is that members start off with good intentions but they never get to the majority of your content. After a few months of getting billed by you, but having not consumed any of your content, they cancel. With Beamer, each time a member comes to the membership site, they will see exciting announcements. You can bring their attention to something new you’ve got going on or maybe feature content that’s been in the membership site for a while that they may have missed.

One of the most powerful features that Beamer offers is push notifications. When someone lands on your page/site, they will see this pop up:

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If your member allows notifications, then each time you publish something new to your Beamers, they will receive a notification!

Members can also leave you feedback on each notification:

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The analytics are super detailed and informative:

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If you’d like to learn about more about Beamer, I created this review and tutorial video:

Are you using Beamer? Put a link to your site in the comments below…I’d love to see how you are using it! If you aren’t using Beamer yet, they have a 14 day free trial here.





How to Use the New Group Chat Feature in Facebook Groups Strategically

This is marketing GOLD if you have a Facebook group!

This is marketing GOLD if you have a Facebook group!

Facebook added a new feature to groups recently that you may have missed.

The feature is group chat, inside of groups. 

I know what you are thinking because it was my first reaction, too. 

I don't want to be distracted by annoying notifications all day long.

I don't have time for "chats", I'm working! 

But if you are a group owner, you are going to see that this new feature is actually MARKETING GOLD.

Here’s the quick overview, then I’ll share with you strategies you can use to blow the minds of your group members.

  • The group chat happens inside of your group. Anyone in the group can join.

  • You can send personal invites to anyone in the group who is a Facebook friend. (I do NOT recommend this.)

  • Up to 250 people can be in the chat at the same time.

  • Up to 50 people can be in the chat with video (even desktop!) or audio (think Zoom, or Google Hangouts)

  • Video chats, once they are over, do not save.

  • Anyone in your group can start a chat in the group.

So no let’s look at the play by play of how these work:

This is how you start the chat. I don’t think you should invite your friends, even though you can. I think this will end up annoying people!

This is how you start the chat. I don’t think you should invite your friends, even though you can. I think this will end up annoying people!

 
I think it’s a great idea to be very specific about what you are chatting about in the title. You must add at least one person to the chat. I recommend adding your VA, or a trusted colleague who understand that you might be adding her to lots of chats and you can do the same for her. You can always mute the conversation and/or leave after other members join.

I think it’s a great idea to be very specific about what you are chatting about in the title. You must add at least one person to the chat. I recommend adding your VA, or a trusted colleague who understand that you might be adding her to lots of chats and you can do the same for her. You can always mute the conversation and/or leave after other members join.

 
View from desktop after you create it.

View from desktop after you create it.

 
This is what your group members see in their notifications on their phone. (This person was on an Android).

This is what your group members see in their notifications on their phone. (This person was on an Android).

 
This is what the notification looks like in the feed inside the group.

This is what the notification looks like in the feed inside the group.

 
This what it looks like when you go inside the chat (desktop). No one is here right now but notice the options to join the chat via audio or video up on the top right.

This what it looks like when you go inside the chat (desktop). No one is here right now but notice the options to join the chat via audio or video up on the top right.

 
These are the options you see if you click on the top right “i” icon.

These are the options you see if you click on the top right “i” icon.

 
Here we see 7 people. (I’m in the lower right). 5 have joined by video and 5 have joined by audio. The clarity is astounding. Our connection was rock solid.

Here we see 7 people. (I’m in the lower right). 5 have joined by video and 5 have joined by audio. The clarity is astounding. Our connection was rock solid.

 
If you ever want to leave a chat, this is how you do it. I recommend creating a similar screenshot and posting it each time you create one of these chats.

If you ever want to leave a chat, this is how you do it. I recommend creating a similar screenshot and posting it each time you create one of these chats.

 

Let’s talk about being strategic…

Use this for QA during your launches:

Do you ever start “pop up” Facebook groups for your launches? (If not, try it! It’s a wonderful place to create loads of excitement, show off your expertise, host challenges, and close sales!). This feature takes things to the next level.
When we talk to our members via livestream, it’s great, but even though they can comment, we are still sort of talking “at” them. This feature allows us to meet with the whole group, FACE TO FACE. There is simply no better way to build a solid relationship with someone than to meet with them face to face. The way I would use this during a launch is to host QA chats about your program. They will join for the information, but be DAZZLED by the community because what you are offering, which is so profound, is an answer to the iSOLATION we all feel when we are working as solopreneurs. They will feel the energy and the buzz of the group. They will laugh with each other. They will not want to miss the boat to join your program. Especially since doors to this pop up group will be closing soon!

Use this to welcome new members:

I’m thinking of using this welcome the new members who join my free group, The Front Row. As it is, I admit all new members on Fridays. Now, I can create a new member “Meet and Greet” each Friday afternoon from 4:00-4:40 PM. I will NOT invite them by tagging them, but rather, I will share the link to the chat and post it in the usual “Welcome to our new members post” and then tag them below the post. In other words, I am not going to add them to the chat (even though I have that ability), but just link them to the chat, so that they have the choice whether or not they would like to join. Can you imagine the impact of such a personal welcome will make? Wow. Additionally if you have a great freebie to offer, this is a wonderful time to drop the link to that opt in page while you are chatting. Now they have also joined your email list.

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Use this to host any QA around any particular topic.

I can see this being a really great way to host QA’s about any specific topic. I think the key is to post a beginning and end time, and end/delete the chat when it’s over. This will make sure people aren’t fatigued by it all.

Other ideas:

  • Quick feedback for content ideas or offers you are thinking about.

  • Featuring one of your members as an expert, where the members of the chat can ask questions.

  • Testimonials. A fast an easy way to get testimonials. Just remember to ask for permission to record them using Quicktime or Skype or whatever you use to record your screen.

Words of Caution:

In order to make sure this doesn’t turn into a nightmare for you and your members, I recommend:

  • Each time you start a chat, let members know right off the bat what the chat is about, how long it will last, and that they can leave the conversation at any time. Posting a graphic that shows them how to do this will be appreciated.

  • Decide what you want the rules to be in your group as it relates to this new feature. Are you OK with anyone and everyone starting a chat whenever they feel like it or would you rather limit that to only admins and moderators? Whatever you decide, add it to your group rules.

  • Be very intentional with your group chats. Make sure there is a reason behind it. Jumping on willy nilly is going to exhaust you and your members quickly.

The Bottom Line:

One of the things I love most about digital media is the ability it gives us to create real relationships with people all across the world. To share our message and what’s important to us and to help people all across the globe. Nothing has the power to build a real relationship like face to face communication and this incredible new feature in Facebook groups is allowing us to do just that.

How will you be using this feature? I’m dying to know. Let me know in the comments.

(For more ideas about how to use your Facebook group to grow your business, make sure and listen to this episode of my podcast.)

Here’s the YouTube video.

We update our articles regularly because things change quickly.  If you’d like to be notified about updates to this article, enter your email below. 

How to Repurpose Audio Content for Social Media and Beyond

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Got a podcast or Alexa flash briefing skill? Wonder how to repurpose your audio content for people who don’t have an Echo device or don’t listen to podcasts?

In this article, you’ll discover how to repurpose your audio content to reach a wider audience.

#1: Create an Audiogram From Your Flash Briefing or Podcast

Sharing and repurposing your Alexa flash briefings and podcasts across other channels are wonderful ways to reach people who might not yet even be aware of your broadcasts.

One way to do this is to upload the audio to Headliner. Among other things, this free web-based app allows you to upload audio to create audiograms. Audiograms are technically videos, but they present like a graphic with an animated audio wave as an overlay. The app will even transcribe the audio into text and overlay it on the graphic as well.

To create an audiogram, go to Headliner and start a new project. For this example, select Audiogram Wizard to create a video from a flash briefing. If you want to make a video from a podcast episode that’s longer than 10 minutes, select Full Episode instead.

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On the next page, click Choose File and navigate to your flash briefing file, or drag and drop your audio.

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Once the audio is successfully uploaded, click Next.

On the next page, you have the option to edit the start and end of your clip. When you’re done, click Next.

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Now choose an aspect ratio and then click Next. Square is best for Facebook, Twitter, and Instagram.

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The next step is to select your wave type, wave position, and wave color. Then click Add Background Image and navigate to your image file. When you’re finished, click Create Project.

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After your audio is imported into Headliner, make sure the audio transcription is switched on for captions. When you’re done editing the transcription, click Export.

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In the Export pop-up window, type in your email address so you’ll receive an email when the video is done. Because flash briefings are short (10 minutes or less), these exports usually only take 2-3 minutes. With podcast audio, the process will take a little longer.

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After you click Export, you’ll see a message that your video is being generated. When it’s finished, you’ll see a download link in a pop-up at the top right of the page.

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When you click the link to download your video, you’ll see options to download the file as an MP4 (video file) and get a link to share the audiogram. Now you have a piece of content that you can share across multiple platforms.

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#2: Deliver Your Audiogram to Facebook Messenger Subscribers

One way to share your audiogram is to send it out via a Messenger bot like ManyChat.

ManyChat is a visual bot builder for Facebook Messenger with broadcasts, analytics, scheduled posting, and many other features. To deliver your bot to subscribers, you’ll first need to set up a growth tool.

Inside the Growth Tools area, you can customize a number of different overlays, widgets, and pop-ups to encourage people to engage with you via Messenger and join your subscriber list. Select Growth Tools on the left and then click the + New Growth Tool button in the top right.

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You now see a list of widget types and growth tools. Select the Messenger Ref URL growth tool. This tool will give you a link you can place anywhere (social media, email, printed on a business card, etc.) and it takes users directly into Facebook Messenger.

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Name this widget so you can easily identify it and then click Edit.

On the next page, name your opt-in message and click Edit Flow.

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Now compose your message. When you’re finished, click + Add Button.

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Type in a name for the button and click Done.

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Next, click Go To Flow Builder in the top-right corner. This opens ManyChat’s visual editor, which is a bit like a mind map.

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Click the option button next to your call-to-action button and then click Send Message.

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Now compose your message. You can personalize your message by clicking the curly brackets icon and adding emojis.

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When you’re finished, open the Broadcasting tab on the left side of the page. This tab is where you can deliver broadcast messages to your Messenger bot subscribers. In many ways, it’s similar to sending a broadcast email from your email service provider.

Click + New Broadcast in the upper-right corner of the page.

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Now compose your message and add your buttons. For this example, you’re sharing the audiogram for your Alexa flash briefing, so add buttons for Listen Now, Listen on Alexa, and Leave Review.

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For the Listen Now button, add the link to the video you created with the Headliner app. This link will take users directly to the audiogram you created for your briefing.

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For the Listen on Alexa button, add a link to your skill in the Alexa Skills store so people can subscribe to your flash briefing there.

Finally, for the Leave Review button, include the link that will take people to the review page on Amazon.com. The more reviews you have for your flash briefing skill, the more visible your skill will be in the Alexa Skills store, and the higher your skill will rise in search overall.

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After you set this up once, it’s easy to duplicate the broadcast each day, switching out only the link to your audiogram and any relevant text in your message.

Here are some additional places to share your audiogram:

  • Upload it as a video natively to LinkedIn and Facebook.

  • Use it as your creative in a Facebook ad.

  • Upload it to YouTube (since technically it’s a video).

  • If your audiogram is a minute or less, upload it to Instagram.

#3: Transcribe Your Flash Briefing or Podcast for a Blog Post

You can upload your flash briefing or podcast audio to Temi and get inexpensive transcripts to convert it into blog posts.

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Embed links to these posts on a show notes page that’s designated specifically for your flash briefing or podcast. Not only is this a wonderful way to drive traffic back to your website, but also your content is no longer ephemeral. All past episodes can live here in a library. It will give your listeners a place to ask questions, give feedback, and explore any resources you’ve mentioned in an episode.

Tips to Optimize Your Alexa Flash Briefing for Discovery

As the adoption of Echo devices and Alexa flash briefings grows, so too will your Alexa audience. You want to make it easy for people who become aware of your briefings via the tactics above to find and subscribe directly to your briefing when they own a device. These tips will help.

Use Keywords

Alexa flash briefing skills are searchable in the Amazon store and the Alexa Skills store. To get found by listeners, it’s imperative to pay attention to keywords. You’re allowed 30 keywords and it’s recommended that you use all 30. This will require some testing, so you’ll likely want to rotate your keywords monthly.

If you’re unsure what your keywords are, you can use Google Keyword Planner as an approximation for what people are searching for on Amazon. You can also search for the top skills in your niche, and use the titles of those skills in your keywords.

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Publish Consistently

The most important factor in having a successful flash briefing skill is consistency. While this is true for everything in marketing, it’s particularly true for flash briefings.

Because it appears that most people are listening to this short content (10 minutes or less) daily, your briefing becomes part of their daily routine. If you only upload once a week, or even less frequently, your listeners will hear the same audio each time they tune in, or they’ll get an error message and then stop listening.

This doesn’t mean that you have to actually record each day. You can batch record and upload for scheduling.

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More articles about Alexa Flash Briefings:

Alexa Flash Breifings and Your Business

How To Set Up Alexa Flash Breifings: A Guide For Marketers


If you'd like to make sure you never miss these briefings, you have a couple of options:

  1. Let my bot deliver them to you daily: http://bit.ly/flashbriefingbot

  2. Add the briefing to your Alexa Echo or your Alexa Dot ("Alexa, add The Front Row Entrepreneur Flash Briefing" http://bit.ly/FrontRowFlash).

What do you think? Do you have an effective way to promote or repurpose your flash briefing skill that isn’t listed here? Tell us about it in the comments below.


Create an Alexa Flash  Briefing in 2 Hours