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April 13, 2021

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Updates:

✔️LinkedIn has launched a handy new overview of its various advertising options, which includes image size info, call-to-action options, technical requirements, and more, for each ad type, helping to outline how to maximize your on-platform campaigns. Access the new LinkedIn Ads Guide here.

✔️TikTok has shared some new data on how older people are using the platform to stay connected, and how you can tap into these trends to maximize your campaign performance. Learn more here.

HOLIDAYS 4/14/2021:

  • Dolphin Day

  • Day of Pink

  • Look Up at the Sky Day

 
 

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April 12, 2021

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Updates:

✔️Facebook recently launched a new video series called 'Social Skills' which aims to provide social media managers with the skills and insights they need to maximize their promotional performance. Click the links to watch video 1 and video 2

✔️ Google has launched a new overview of what it's calling 'lockdown trends', a daily overview of the hobbies and interests that saw the biggest increases in search volume over the last year. Check out Google's year in lockdown trends tool here.

✔️Reddit's currently testing its own take on audio social, with audio rooms within subreddits. Read the whole article here.

HOLIDAYS 4/13/2021:

  • Scrabble Day

  • Equal Pay Day

  • Thomas Jefferson Day

  • Be Kind to Lawyers Day

 
 

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April 9, 2021

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Updates:

✔️Facebook has published the latest version of its State of Small Business Report, which looks at how COVID-19, and the related mitigation efforts, are impacting SMBs (small to medium businesses) around the world. Download the full, Global State of Small Business update here.

✔️After it first started experimenting with up and downvotes for group comments back in November, Facebook has now updated the test, with new badges that can be allocated to indicate to the commenter why you find their remark valuable. Learn more about this update here.

✔️Instagram CEO Adam Mosseri has outlined a range of tips on how to use the app's various navigation shortcuts. Read the whole article here.

✔️TikTok has launched a new 'Wellness Hub' to connect you to tips and resources on physical and mental health content within the app. Click here to learn more.

✔️Recap of this week’s news

HOLIDAYS:

Saturday, April 10th is

  • Golfer’s Day

  • International Safety Pin Day

  • Sibling Day

Sunday, April 11th is

  • Pet Day

  • Cheese Fondue Day

  • Submarine Day

  • Barbershop Quartet Day

 
 

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April 8, 2021

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Updates:

✔️Facebook is looking to help provide more context on posts, particularly those related to political issues, with a test of new labels which delineate whether the Page is a 'public official', a 'fan page' or a 'satire page'. Read the whole article here.

✔️Facebook's experimental NPE (new product experimental) team has released yet another new app, this time focused on the rising interest in audio social, though with addition of alternate elements to hopefully enhance the engagement process. Click here to read more about this update.

✔️ Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. Learn more about this update here.

✔️TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips. Click here to read the whole article.

HOLIDAYS 4/9/2021:.

  • Unicorn Day

  • ASMR Day

  • Name Yourself Day

  • Cherish An Antique Day

  • Winston Churchill Day

 
 

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April 7, 2021

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Updates:

✔️Facebook is currently experimenting with a new process that would let you transfer funds via personal QR codes in the app. Click here to learn more.

✔️TikTok has added a new auto-captions option for video clips, which will let you switch on automated text overlays for your uploads, improving accessibility in the app. Read the article here.

✔️Google announced that it's adding a new video experiments element in Google Ads, which will let you test and compare different approaches, in order to refine your video marketing approach. Read more about setting up a video ad experiment here.

✔️Reddit  launched a new advertiser resource hub called 'Reddit Ads Formula', which includes a range of guides, tips, case studies and more to help you make best use of the platform. Register and access Reddit Ads Formula with email sign-up here.

✔️NEW PODCAST: SEO quick wins that you can implement right now with Brian Dean

HOLIDAYS 4/8/2021:.

  • Zoo Lovers’ Day

  • Draw a Picture of a Bird Day

 
 

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April 6, 2021

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Updates:

✔️Facebook launched a new push to encourage COVID-19 vaccine take-up, with new display features on both Facebook and Instagram, and a new prompt to highlight who among your connections has had the shot. Read the whole article here.

✔️After launching its Creator Accelerator Program last month, in a bid to keep top broadcasters aligned to the app, Clubhouse has now launched its first direct payment process, which will let you transfer funds to your favorite hosts. Learn more here.

✔️TikTok has launched a new video editor tool which is designed to help you create more effective, native-looking TikTok video clips for your channels. Click here to access the new Video Editor in TikTok Ads Manager.

HOLIDAYS 4/7/2021:.

  • Beer Day

  • No Housework Day

  • Making the First Move Day

  • Day of Hope

  • World Health Day

  • Bookmobile Day

  • Beaver Day

 
 

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April 2, 2021

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Updates:

✔️Recap of this week’s news

HOLIDAYS:

Saturday, April 3rd is

  • DIY Day

  • Chocolate Mousse Day

  • World Party Day

  • World Aquatic Animal Day

  • Firewalk Day

  • Find a Rainbow Day

  • Pillow Fight Day

  • Fish Fingers and Custard Day

  • Tweed Day

Sunday, April 4th is

  • Vitamin C Day

  • Geologists’ Day

  • Carrot Day

  • Walk Around Things Day

  • Cordon Bleu Day

 
 

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