April 23, 2021

Updates:

✔️Facebook has announced new topic-based targeting options for their in-stream ads, as well as the first stage of ads in Instagram Reels, expanding their outreach options. Learn more here.

✔️TikTok has published an explanation of how the new process of Apple rolling out its new ATT data tracking prompts in all apps from next week will impact their ad offerings, with a range of changes set to come into effect. Find out more information about the full impacts in the TikTok Help Center overview for the iOS 14 update here.

✔️Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. Check it out here.

✔️Recap of this week’s updates.

HOLIDAYS :

Saturday, April 24th is

• Scream Day

• Pig in a Blanket Day

• Veterinary Day

• Firefly Day

• International Marconi Day

• Go Birding Day

• Save the Frogs Day

• Sense of Smell Day

• Independent Bookstore Day

Sunday, April 25th is

• Pinhole Photography Day

• Financial Independence Awareness Day

• DNA Day

• Zucchini Bread Day

• World Penguin Day

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April 22, 2021

Updates:

✔️ With Apple officially confirming that their new, opt-in data tracking prompts for apps will be rolling out to iOS users from next week, Facebook issued a reminder to developers and advertisers as to how they can prepare, and what, exactly, is likely to be impacted as a result of the change. Read more about this update here.

✔️Instagram is adding some new options to protect you from abusive DMs, with the capacity to filter DM requests that include offensive words, and a new way to stop users you've already blocked from contacting you via a different account. Click here to learn more.

✔️After previewing them at their recent Analyst Day overview, Twitter is now officially launching a live test of their new 'Professional Profiles', which will provide a new way for you to present yourselves on the platform, with dedicated tools and features aligned specifically with work use. Read the whole article here.

✔️Twitter announced that all users now have the capacity to upload and view 4K images within their tweets. Learn more about this update here.

✔️Pinterest has announced that they are expanding their partnership with Shopify to 27 new countries. Click here to learn more.

HOLIDAYS 4/23/2021:

• Talk Like Shakespeare Day

  Asparagus Day

  German Bear Day

  Lost Dog Awareness Day

  Day of Silence

  World Book Night

  English Language DAy

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April 21, 2021

Updates:

✔️Instagram is working on a couple of new stickers for Stories, as well as new Star Wars themed backgrounds for Direct chats, adding more options for engagement and presentation within the app. Click here to learn more.

✔️Twitter has added a new Fleets option which lets you add a background video or image to your Fleets frames, via your device camera or Camera Roll, which significantly expands your visual communications options. Read the whole article here.

✔️LinkedIn has published a new analysis of the most effective InMail tactics used by recruiters around the world, in order to highlight key engagement trends and notes to help optimize InMail outreach. Read LinkedIn's full InMail study here.

✔️YouTube announced an expansion of its slate of sponsorship opportunities available via YouTube Select, which will give you more ways to attach your promotions to specific moments and themes within the app. Learn more about this update here.

✔️Apple's controversial new data tracking pop-ups, which will directly ask iOS users to opt-in to tracking of their activity within each individual app, will come into effect from next week as part of the launch of iOS 14.5, the company has just confirmed. Read the article here.

HOLIDAYS 4/22/2021:

• Teach Your Children to Save Day

• Earth Day

• Thank you Thursday

• Jelly Bean Day

• Beagle Day

• Love Your Thighs Day

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April 20, 2021

Updates:

✔️Facebook announced a range of new audio tools including audio rooms. Click here to read more.

✔️Facebook is looking to expand user engagement around specific topics, with new displays of topics to follow now being shown to some users within the News Feed. Read the whole article here.

✔️Facebook is adding more ways for you to maintain control of your on-platform data, with a new option to transfer your Facebook posts and notes to Google Docs, Blogger and/or Wordpress, the latest element in its evolving data portability push. Learn more about this update here.

✔️Pinterest is looking to provide you with more ways to protect your IP on the platform with a new Content Claiming process, that will let you register your original content and manage its future use via Pins. Click here to read more about Pinterest's Content Claiming process.

✔️Clubhouse announced that's it's secured a new, Series C funding round which values the company at $4 billion. Read the article here.

✔️Reddit shared a first look at its coming audio tool 'Reddit Talk', which is essentially Clubhouse within subreddits, providing another way for users to connect within the app. Learn more here.

HOLIDAYS 4/21/2021:

• World Creativity and Innovation Day

• World Stationery Day

• Bulldogs Are Beautiful Day

• Chocolate Covered Cashews Day

• American Red Cross Giving Day

• Tea Day

• Banana Day

• Administrative Professionals Day

• Kindergarten Day

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April 19, 2021

Updates:

✔️TiK Tok has added a 'Business Creative Hub' content showcase, which is now available to business accounts within the app. Click here where you can find out more about TikTok's new Business Creative Hub.

HOLIDAYS 4/20/2021:

• Volunteer Recognition Day

• Chinese Language Day

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April 16, 2021

Updates:

✔️Facebook announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed. Click here to find out more about Business Suite, which can be accessed on desktop or via dedicated mobile apps.

✔️An international coalition of 35 children’s and consumer groups has called on Facebook to stop any plans for an 'Instagram for Kids', outlining various concerns around the proposal. Read the whole article here.

✔️Recap of this week’s news

HOLIDAYS:

Saturday, April 17th is

• Haiku Poetry Day

• Blah Blah Blah Day

• Cheeseball Day

• Kickball DAy

• Bat Appreciation Day

• Auctioneers DAy

• Ford Mustang Day

Sunday, April 18th is

• Piñata Day

• Columnists Day

• Animal Crackers Day

• World Heritage Day

• Pet Owners Independence Day

• Amateur Radio DAy

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April 15, 2021

Updates:

✔️Instagram has officially confirmed the launch of a new test that will let you choose whether you display post Like counts or not within the app. Learn more here.

✔️Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert you to relevant shopping and discovery changes in your sector, allowing you to update your ad strategy in line with demand. Click here to read the whole article.

HOLIDAYS 4/16/2021:

• Wear Your Pajamas to Work Day

• Save the Elephant Day

• Eggs Benedict Day

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April 14, 2021

Updates:

✔️Facebook's experimental NPE - or 'New Product Experimentation' - team has begun initial testing of its latest project, a video speed dating app called 'Sparked' which will let you hold 4-minute video chats with potential matches in order to better decide on your suitability before moving forward. Click here to read more.

✔️LinkedIn has added some new job title options to help you address career gaps in your profiles, while also making some changes to how freelance positions are listed, in order to make it easier for you to provide transparency in your professional experience.

✔️TikTok is planning to launch a range of new eCommerce focused ad offerings as it seeks to maximize its revenue potential, according to new insights from a leaked pitch deck being submitted to various advertisers in the US. Read the article here.

✔️TikTok shares new ad strategy tips based on response from 25000 users. Tead the full TikTok x Kantar study findings here.

✔️Snapchat has launched a new digital art project, in collaboration with the Los Angeles County Museum of Art (LACMA), which will see five digital 'monuments' placed around LA "that explore history and representation for communities" across the region. Learn more here.

HOLIDAYS 4/15/2021:

• Husband Appreciation Day

• High Five Day

• Anime Day

• Microvolunteering Day

• Take A Wild Guess Day

• College Student Grief Awareness Day

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