April 30, 2021

Updates:

✔️Instagram is rolling out two new features for IG Live - the capacity to mute your audio during a live-stream, and the option to switch off your video during the live broadcast. Read the whole article here.

✔️Instagram has published the first edition of their new 'Instagram Insider' digital magazine, which aims to highlight key content trends, based on Instagram activity, as well as influential creators on the platform. Download Instagram Insider digital magazine here.

✔️Pinterest shares insights into the latest search trends as pinners look beyond the pandemic. Check out Pinterest's full listing of trend insights here.

✔️Recap of this week’s news

HOLIDAYS for the Month of May 2021:

• Asian Pacific Heritage Month

• Military Appreciation Month

• Foster Care Month

• Mystery Month

• Recommitment Month

• Older Americans Month

• National Salad Month

• Gifts from the Garden Month

• Deck Safety Month

• Bike Month

• Get Caught Reading Month

• Hamburger Month

• Golf Month

• Photo Month

• Barbecue Month

And on Saturday, May 1st is

• Global Love Day

• Space Day

• Purebred Dog Day

• International Workers’ Day

• School Bus Drivers Day

• Executive Coaching Day

• Mother Goose Day

• New Home Owners Day

• School Principal’s Day

• Join Hands Day

• Free Comic Book Day

• Lei DAy

Sunday, May 2nd is

• World Laughter Day

• Baby Day

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April 29, 2021

Updates:

✔️Facebook is looking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message. Read the article here.

✔️Facebook just keeps on keeping on, with the platform reporting increases in both users and revenue in the first quarter of 2021, while it's also maintained significant momentum in its 'Other revenue' category, largely driven by Oculus VR and Portal smart speaker sales. Click here to learn more about this update.

✔️YouTube's parent company Alphabet reported their Q1 2021 results, which showed that YouTube brought in $6 billion in ad revenue for the period, up 49% year-on-year. That's a huge result, which now puts YouTube on pace to beat digital video rival Netflix in annual earnings. Learn more here.

✔️LinkedIn published their 2021 listing of the top 50 companies to work for, based on a range of factors, including company stability, accessible opportunities and gender diversity, among others. Click here to take a look at the full LinkedIn Top Companies 2021 overview.

✔️Pinterest has announced a range of new events and features for Mental Health Awareness Month, as it looks to play a role in addressing mental health concerns, which are evidently - based on on-platform search activity - increasingly front of mind for many Pinners. Read the whole article here.

✔️TikTok is looking to help you gain more direct insight on potential customers via a new Lead Generation ad option, which will let you capture user data direct from your in-stream ads. Learn more about the option here.

HOLIDAYS 4/30/2021:

• Hairball Awareness Day

• Honesty Day

• Oatmeal Cookie DAy

• International Jazz Day

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April 28, 2021

Updates:

✔️Facebook launched new legal action, in conjunction with Gucci, over the sale of counterfeit goods on their platform. Read more about Facebook's evolving legal enforcement efforts here.

✔️Facebook announced a new initiative, in conjunction with Goodwill Partners and Coursera, that will provide accredited social media ad digital marketing training to over 6,000 job seekers in the US, free of charge, via a new scholarship program. Click here to learn more.

✔️Facebook Messenger launched a new initiative to celebrate the work of teachers, as part of National Teacher Appreciation Day, which is coming up on May 4th. Read the article here.

✔️LinkedIn continues to see 'record engagement', with overall sessions up 29%, according to the latest performance update from parent company Microsoft. LinkedIn's also seeing steady growth in ad sales, in line with usage trends. Click here to learn more.

✔️Pinterest shared their latest performance update, showing steady increases in both users and revenue as the platform continues their push to maximize their business opportunities in more regions. Check out Pinterest's full Q1 2021 results overview here.

HOLIDAYS 4/29/2021:

• International Dance Day

• World Wish Day

• Zipper Day

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April 27, 2021

Updates:

✔️Facebook has announced an expansion of their partnership with Spotify which will let you share and listen to full-length music tracks and podcast episodes direct on Facebook, without having to open a third-party app. Click here to learn more.

✔️Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri. Learn more about this update here.

✔️Snapchat is now looking to maximize their investment in the next stage of interactivity, by acquiring 3D mapping platform Pixel8Earth, which will provide new capacity for Snap's advancing AR capabilities. Read the article here.

✔️Snapchat has shared some new insight into the rising hype around the coming NFL season, with the 2021 NFL draft set to be held later this week. Learn more here.

HOLIDAYS 4/28/2021:

• Superhero Day

• Stop Food Waste Day

• Clean Comedy DAy

• Pay it Forward Day

• Biological Clock Day

• Cubicle Day

• Blueberry Pie Day

• Guide Dogs Day

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April 26, 2021

Updates:

✔️Twitter is now closing in on the next stage of the project “Super Follow” and tipping options, incorporating both new options, within the back-end code of the app. Click here to learn more about this update.

✔️LinkedIn has announced that they will soon launch a new LinkedIn Learning Hub to provide more comprehensive overview, for both individuals and businesses, of potential training opportunities and career progression. Learn more about this update here.

✔️TikTok has published some new insights into how their users are engaging around the event, and how marketers can tap into such, in order to boost their Mother's Day promotions. Read TikTok's full Mother's Day insights here.

✔️Clubhouse is looking to capitalize on their opportunities with the announcement of a new, exclusive content deal with the NFL, which will see the league broadcast via a range of Rooms in the lead-up to the 2021 NFL Draft. Read the whole article here.

HOLIDAYS 4/27/2021:

• Morse Code Day

• Tell a Story Day

• Marine Mammal Rescue Day

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April 23, 2021

Updates:

✔️Facebook has announced new topic-based targeting options for their in-stream ads, as well as the first stage of ads in Instagram Reels, expanding their outreach options. Learn more here.

✔️TikTok has published an explanation of how the new process of Apple rolling out its new ATT data tracking prompts in all apps from next week will impact their ad offerings, with a range of changes set to come into effect. Find out more information about the full impacts in the TikTok Help Center overview for the iOS 14 update here.

✔️Snapchat has posted its latest performance update, showing solid increases in both usage and revenue throughout Q1 2021. Check it out here.

✔️Recap of this week’s updates.

HOLIDAYS :

Saturday, April 24th is

• Scream Day

• Pig in a Blanket Day

• Veterinary Day

• Firefly Day

• International Marconi Day

• Go Birding Day

• Save the Frogs Day

• Sense of Smell Day

• Independent Bookstore Day

Sunday, April 25th is

• Pinhole Photography Day

• Financial Independence Awareness Day

• DNA Day

• Zucchini Bread Day

• World Penguin Day

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April 22, 2021

Updates:

✔️ With Apple officially confirming that their new, opt-in data tracking prompts for apps will be rolling out to iOS users from next week, Facebook issued a reminder to developers and advertisers as to how they can prepare, and what, exactly, is likely to be impacted as a result of the change. Read more about this update here.

✔️Instagram is adding some new options to protect you from abusive DMs, with the capacity to filter DM requests that include offensive words, and a new way to stop users you've already blocked from contacting you via a different account. Click here to learn more.

✔️After previewing them at their recent Analyst Day overview, Twitter is now officially launching a live test of their new 'Professional Profiles', which will provide a new way for you to present yourselves on the platform, with dedicated tools and features aligned specifically with work use. Read the whole article here.

✔️Twitter announced that all users now have the capacity to upload and view 4K images within their tweets. Learn more about this update here.

✔️Pinterest has announced that they are expanding their partnership with Shopify to 27 new countries. Click here to learn more.

HOLIDAYS 4/23/2021:

• Talk Like Shakespeare Day

  Asparagus Day

  German Bear Day

  Lost Dog Awareness Day

  Day of Silence

  World Book Night

  English Language DAy

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April 21, 2021

Updates:

✔️Instagram is working on a couple of new stickers for Stories, as well as new Star Wars themed backgrounds for Direct chats, adding more options for engagement and presentation within the app. Click here to learn more.

✔️Twitter has added a new Fleets option which lets you add a background video or image to your Fleets frames, via your device camera or Camera Roll, which significantly expands your visual communications options. Read the whole article here.

✔️LinkedIn has published a new analysis of the most effective InMail tactics used by recruiters around the world, in order to highlight key engagement trends and notes to help optimize InMail outreach. Read LinkedIn's full InMail study here.

✔️YouTube announced an expansion of its slate of sponsorship opportunities available via YouTube Select, which will give you more ways to attach your promotions to specific moments and themes within the app. Learn more about this update here.

✔️Apple's controversial new data tracking pop-ups, which will directly ask iOS users to opt-in to tracking of their activity within each individual app, will come into effect from next week as part of the launch of iOS 14.5, the company has just confirmed. Read the article here.

HOLIDAYS 4/22/2021:

• Teach Your Children to Save Day

• Earth Day

• Thank you Thursday

• Jelly Bean Day

• Beagle Day

• Love Your Thighs Day

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