May 5, 2021

Updates:

✔️ Instagram has officially launched their new captions sticker in Instagram Stories, providing another way for you to expand the accessibility of your Stories content. Click here to read more.

✔️ Twitter has announced their latest acquisition, with web content reading platform Scroll becoming part of the tweet flock. Learn more about this update here.

✔️ Twitter launched a new podcast which will provide new insight into how the company utilizes user research and understanding to advance their systems, which could highlight some interesting user cases on Twitter data, and improve your platform understanding. Check this update here.

✔️ TikTok announced a range of new promotions, ad tools and education sessions to mark National Small Business Week - or National Small Business Month, as TikTok is calling it - which will help SMBs (Small and midsize businesses) make better use of the platform, and provide more opportunities for promotion via short video clips. Learn more about TikTok's ad library tool to get a better understanding of effective promotions here.

HOLIDAYS 5/6/2021

• No DietDay

• Password Day

• Beverage Day

• No Homework Day

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May 4, 2021

Updates:

✔️ Facebook has added a new element to their own iOS 14.5 prompts, which now employ a form of scare tactic to encourage you not to switch off data tracking. Learn more about this update here.

✔️Facebook launched a new Emotional Health resource center to mark the beginning of Mental Health Awareness Month, which will provide you with a range of self-help tips, exercises and external links to facilitate support. Check out the new Emotional Health Center here.

✔️With Mother's Day coming up, Facebook is taking the opportunity to promote the value of its Portal smart video calling device, as a means to stay connected with family in a more immersive, engaging way. Read the article here.

✔️ The next phase of the audio social push is here, with Twitter announcing that their Clubhouse-like Spaces feature is now being made available to all users, on both iOS and Android, with over 600 followers. Click here to learn more.

✔️ Clubhouse is progressing to the next stage of its Android app development. Learn more about this update here.

HOLIDAYS 5/5/2021

• Nail Day

• Hoagie Day

• International Midwives’ Day

• School Nurse Day

• Cartoonists’ Day

• World Maths Day

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May 3, 2021

Updates:

✔️Facebook is pushing ahead with its plan to implement full end-to-end encryption by default within all of its messaging tools. Read more about this update here.

✔️YouTube is testing a new comment display option, which will show viewer comments at specific, timed points within the playback, which could provide more context on their intention and meaning, while also highlighting where the best conversation is happening around each clip. Click here to learn more.

✔️TikTok announced that current ByteDance CFO Shouzi Chew has been appointed as the new CEO of TikTok. Read the article here.

HOLIDAYS 5/4/2021

• Star Wars Day

• 45 Day

• Teacher Appreciation Day

• K.I.N.D. Day

• Candied Orange Peel Day

• Renewal Day

• Poem on Your Pillow Day

• Petite And Proud Day

• Firefighters’ Day

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April 30, 2021

Updates:

✔️Instagram is rolling out two new features for IG Live - the capacity to mute your audio during a live-stream, and the option to switch off your video during the live broadcast. Read the whole article here.

✔️Instagram has published the first edition of their new 'Instagram Insider' digital magazine, which aims to highlight key content trends, based on Instagram activity, as well as influential creators on the platform. Download Instagram Insider digital magazine here.

✔️Pinterest shares insights into the latest search trends as pinners look beyond the pandemic. Check out Pinterest's full listing of trend insights here.

✔️Recap of this week’s news

HOLIDAYS for the Month of May 2021:

• Asian Pacific Heritage Month

• Military Appreciation Month

• Foster Care Month

• Mystery Month

• Recommitment Month

• Older Americans Month

• National Salad Month

• Gifts from the Garden Month

• Deck Safety Month

• Bike Month

• Get Caught Reading Month

• Hamburger Month

• Golf Month

• Photo Month

• Barbecue Month

And on Saturday, May 1st is

• Global Love Day

• Space Day

• Purebred Dog Day

• International Workers’ Day

• School Bus Drivers Day

• Executive Coaching Day

• Mother Goose Day

• New Home Owners Day

• School Principal’s Day

• Join Hands Day

• Free Comic Book Day

• Lei DAy

Sunday, May 2nd is

• World Laughter Day

• Baby Day

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April 29, 2021

Updates:

✔️Facebook is looking to provide more promotional tools for brands on WhatsApp, in order to raise awareness of their connection options via message. Read the article here.

✔️Facebook just keeps on keeping on, with the platform reporting increases in both users and revenue in the first quarter of 2021, while it's also maintained significant momentum in its 'Other revenue' category, largely driven by Oculus VR and Portal smart speaker sales. Click here to learn more about this update.

✔️YouTube's parent company Alphabet reported their Q1 2021 results, which showed that YouTube brought in $6 billion in ad revenue for the period, up 49% year-on-year. That's a huge result, which now puts YouTube on pace to beat digital video rival Netflix in annual earnings. Learn more here.

✔️LinkedIn published their 2021 listing of the top 50 companies to work for, based on a range of factors, including company stability, accessible opportunities and gender diversity, among others. Click here to take a look at the full LinkedIn Top Companies 2021 overview.

✔️Pinterest has announced a range of new events and features for Mental Health Awareness Month, as it looks to play a role in addressing mental health concerns, which are evidently - based on on-platform search activity - increasingly front of mind for many Pinners. Read the whole article here.

✔️TikTok is looking to help you gain more direct insight on potential customers via a new Lead Generation ad option, which will let you capture user data direct from your in-stream ads. Learn more about the option here.

HOLIDAYS 4/30/2021:

• Hairball Awareness Day

• Honesty Day

• Oatmeal Cookie DAy

• International Jazz Day

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April 28, 2021

Updates:

✔️Facebook launched new legal action, in conjunction with Gucci, over the sale of counterfeit goods on their platform. Read more about Facebook's evolving legal enforcement efforts here.

✔️Facebook announced a new initiative, in conjunction with Goodwill Partners and Coursera, that will provide accredited social media ad digital marketing training to over 6,000 job seekers in the US, free of charge, via a new scholarship program. Click here to learn more.

✔️Facebook Messenger launched a new initiative to celebrate the work of teachers, as part of National Teacher Appreciation Day, which is coming up on May 4th. Read the article here.

✔️LinkedIn continues to see 'record engagement', with overall sessions up 29%, according to the latest performance update from parent company Microsoft. LinkedIn's also seeing steady growth in ad sales, in line with usage trends. Click here to learn more.

✔️Pinterest shared their latest performance update, showing steady increases in both users and revenue as the platform continues their push to maximize their business opportunities in more regions. Check out Pinterest's full Q1 2021 results overview here.

HOLIDAYS 4/29/2021:

• International Dance Day

• World Wish Day

• Zipper Day

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April 27, 2021

Updates:

✔️Facebook has announced an expansion of their partnership with Spotify which will let you share and listen to full-length music tracks and podcast episodes direct on Facebook, without having to open a third-party app. Click here to learn more.

✔️Apple has officially announced the launch of iOS 14.5, which includes new phone unlock options for people wearing face masks, a range of updated voice options for Siri. Learn more about this update here.

✔️Snapchat is now looking to maximize their investment in the next stage of interactivity, by acquiring 3D mapping platform Pixel8Earth, which will provide new capacity for Snap's advancing AR capabilities. Read the article here.

✔️Snapchat has shared some new insight into the rising hype around the coming NFL season, with the 2021 NFL draft set to be held later this week. Learn more here.

HOLIDAYS 4/28/2021:

• Superhero Day

• Stop Food Waste Day

• Clean Comedy DAy

• Pay it Forward Day

• Biological Clock Day

• Cubicle Day

• Blueberry Pie Day

• Guide Dogs Day

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April 26, 2021

Updates:

✔️Twitter is now closing in on the next stage of the project “Super Follow” and tipping options, incorporating both new options, within the back-end code of the app. Click here to learn more about this update.

✔️LinkedIn has announced that they will soon launch a new LinkedIn Learning Hub to provide more comprehensive overview, for both individuals and businesses, of potential training opportunities and career progression. Learn more about this update here.

✔️TikTok has published some new insights into how their users are engaging around the event, and how marketers can tap into such, in order to boost their Mother's Day promotions. Read TikTok's full Mother's Day insights here.

✔️Clubhouse is looking to capitalize on their opportunities with the announcement of a new, exclusive content deal with the NFL, which will see the league broadcast via a range of Rooms in the lead-up to the 2021 NFL Draft. Read the whole article here.

HOLIDAYS 4/27/2021:

• Morse Code Day

• Tell a Story Day

• Marine Mammal Rescue Day

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