August 13, 2021

Updates:

✔️Facebook recently partnered with marketing measurement firm Analytic Partners, and insights agency The Lab, to conduct a new study into effective video approaches, and how marketers can create video content that generates greater cut-through, and maximizes audience response. Click here to download the full, 16-page report..

✔️LinkedIn is adding a new review element to its professional services listings, which will provide another way to highlight the quality of your professional skills within your LinkedIn profile details. Learn more here.

✔️Recap of this week’s news

HOLIDAYS

Saturday, August 14th  is

• Creamsicle Day

• Tattoo Removal Day

• Social Security Day

• Garage Sale Day

• Free  Comic Book Day

• Bowling Day

• Financial Awareness Day

Sunday, August 15th is

• Check the Chip Day

• Relaxation Day

• Acadian Day

• Lemon Meringue Pie Day

• Chant At The Moon Day

• Back to School Prep Day

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August 12, 2021

Updates:

✔️Facebook outlines new, privacy-focused approach to advertising, in line with industry shifts. Read the article here.

✔️Instagram has announced a new set of options to help you - specifically high profile users - manage your interactions within the app, and avoid offensive comments and messages directed your way. Learn more about this update here.

✔️Twitter's design team has outlined a range of updates that have been implemented to improve in-app presentation, in line with the company's branding refresh which it announced earlier this year. Click here to learn more about this update.

✔️YouTube has announced a range of updates for YouTube Studio, aimed at providing more insight, more management options, and improving creators' usage of its management app. Learn more about each of the new changes here.

HOLIDAYS 8/13/2021:

• Blame Someone  Else Day

• International Lefthanders Day

• Filet Mignon Day

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August 11, 2021

Updates:

✔️Instagram has added the capacity to search for audio specifically within the search tab in the app, making it easier to tap into trends based on music clips, with a focus on Reels creation based on the same. Learn more about this update here.

✔️Twitter has added a new raised hand emoji feature, available to Spaces speakers, hosts and co-hosts, which lets speakers signal that they have something to add to the discussion, without interrupting the chat. Read the article here.

✔️YouTube is looking to boost awareness of Shorts, its vertical-aligned, TikTok-clone within the app, with a new, global ad campaign that aims to showcase how you can use the option to add your own take on popular music trends. Learn more here.

HOLIDAYS 8/12/2021:

• World Elephant Day

• Vinyl Record Day

• Middle Child’s Day

• International Youth Day

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August 10, 2021

Updates:

✔️Facebook is making some changes to its Transfer Your Information tool, in order to make it easier for you to download the info that Facebook has stored on them, and transfer it to other platforms if you so desire. Learn more about this update here.

✔️Facebook announced a new #BuyBlack Summit, an all-day event that will provide advice and guidance for Black-owned businesses, to be held on August 24th. Read more about Facebook's #BuyBlack Summit, and register to attend here.

✔️Twitter is testing a new option which would let you remove specific followers from your audience. Learn more about this update here.

✔️Last week, LinkedIn quietly rolled out a new, native video option within its messaging platform, which provides another way to connect with users, without the need to download a separate video app. Read the article here.

HOLIDAYS 8/11/2021:

• World Calligraphy Day

• Son and Daughter Day

• Play in The Sand Day

• International Youth Day

• Ingersoll Day

• Mountain Day

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August 9, 2021

Updates:

✔️Tiktok shares insights on how brands starting  out on the platform need to keep in mind and key tips for growing your business presence in the app. Read the whole article here.

✔️​​Google Pay expanded support for vaccine cards. In Australia, Google’s payments app now allows users to add their COVID-19 digital certification to their devices for easy access. The option is available through Google’s newly updated Passes API which lets government agencies distribute digital versions of vaccine cards.

HOLIDAYS 8/10/2021:

• World Lion Day

• Lazy Day

• Vlogging Day

• S’mores Day

• Skyscraper Appreciation Day

• Duran Duran Appreciation Day

• Spoil Your Dog Day

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August 6, 2021

Updates:

✔️Twitter launched its new co-hosting option for Spaces, providing another option for managing your audio chats. Read the full article here.

✔️Twitter published an updated version of its Agency Playbook, which provides a detailed overview of how to create effective Twitter ad campaigns, including new usage insights, revised ad specs, case studies, examples and more. Download the 41-page playbook (with email sign-up) here.

✔️Recap of this week’s news

HOLIDAYS:

Saturday, August 7th  is

• Particularly Preposterous Packaging Day

• Aged Care Employee Day

• Disc Golf Day

• Sandcastle Day

• Professional Speakers Day

• Mead Day

• Lighthouse Day

• Mustard Day

Sunday, August 8th is

• International Cat Day

• Happiness Happens Day

• Scottish Wildcat Day

• Top 8 Challenge Day

• Odie Day

• Bowling Day

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August 5, 2021

Updates:

✔️The first-ever official film premiere will launch on Facebook, with documentary feature 'The Outsider' to screen on August 19th via a ticketed event. Click here to learn more.

✔️Facebook is launching a redesigned settings page in the app, in order to make it easier to find the various tools and options available to customize and improve your individual on-platform experience. Learn more about this update here.

✔️Instagram shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements. Read the article here.

✔️YouTube launched its newly refreshed YouTube for Creators website, which provides info on all the key elements of building a YouTube Channel and presence. Check out the updated YouTube for Creators website here.

✔️YouTube is testing another new element in Studio Analytics which will provide specific insight into how your older videos are contributing to channel growth, to assist in your planning. Learn more here.

✔️TikTok is now testing TikTok Stories. Learn more about this update here.

HOLIDAYS 8/6/2021

• Fresh BreathDay

• International Beer Day

• Cycle toWork Day

• Farmworker Appreciation Day

• International Sailor Moon Day

• Root Beer Float Day

• Wiggle Your Toes day

• Balloons to Heaven Day

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August 4, 2021

Updates:

✔️Instagram is looking to help you improve your posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. Click here to learn more about this update.

✔️YouTube announced the launch of its new Shorts Fund, which will see the app payout up to $10k per month to individual creators based on Shorts performance. Learn more about this update here.

✔️WhatsApp is taking a leaf out of Snapchat's original playbook, by adding a new disappearing photo and video option, which will see these visual elements auto-erase after they’ve been opened, providing another privacy option for users. Click here to read more about how it works, and how your privacy is protected.

HOLIDAYS 8/5/2021

• Work LIke a Dog Day

• Blogger Day

• Oyster Day

• Underwear Day

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