October 27, 2021

Updates:

✔️Facebook used to be the leading platform of choice for youth social engagement, but over time, it’s lost that cool factor, and become more of a haven for older users, as evidenced in this data included in the recent Facebook Files leaks. Read the article here.

✔️Twitter has posted its Q3 2021 performance numbers, showing steady increases in both users and revenue. But steady may not be enough, given the platform’s ambitious growth targets, while its ongoing investment into new projects doesn’t appear to be paying off as it likely would have hoped. Learn more about this update here.

✔️LinkedIn continues to see ‘record levels’ of engagement, with user sessions up 19% in the most recent quarter, as reported by parent company Microsoft. Check it out here.

HOLIDAYS 10/28/2021 :

• Plush Animal Lover’s DAy

• Animation Day

• Chocolate Day

• First Responders Day

• Immigrants Day

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October 26, 2021

Updates:

✔️Facebook launched a new series of virtual training sessions for female business owners, in celebration of Women’s Small Business Month, which provide tips and insights to help female entrepreneurs succeed in the post-COVID landscape. Click here to find out more about Facebook’s #SheMeansBusiness events.

✔️The Australian Government will consider a new bill that would force social media companies to obtain parental consent for users under the age of 16, or face hefty fines if caught. Read the article here.

✔️TikTok has launched a new video tips series which is designed to help marketers understand the key elements of the app, and create better TikTok campaigns. Learn more here.

✔️Clubhouse is looking to add more context to in-app discussions with a new Pinned Links feature, which will let you attach any URL to the top of the room display. Read the article here.

HOLIDAYS 10/27/2021 :

• Black Cat Day

• Navy Day

• National American Beer Day

• Mentoring Day

• World Day of Audiovisual Heritage

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October 25, 2021

Updates:

✔️Facebook’s looking to help you crackdown on unapproved use of your intellectual property across its apps, with a new update to its Commerce and Ads IP Tool, which it’s also renaming to ‘Brand Rights Protection’, providing a more direct description of its purpose. Click here to check out the new Brand Rights Protection platform via Business Manager.

✔️Twitter has unveiled a new Revue newsletter subscription card that will enable newsletter sign-up direct from tweets in-stream. Click here to learn more about this update.

HOLIDAYS :

• How At the Moon Day

• Pumpkin Day

• Mule Day

• National Day of the Deployed

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October 22, 2021

Updates:

✔️Facebook has today announced some new tools for SMBs, including video and audio calls direct from the Facebook inbox, and new appointment booking functionality to better facilitate connection. Learn more about this update here.

✔️Recap of this week’s news

HOLIDAYS :

Saturday is

• Make a Difference Day

• iPod Day

• Boston Cream Pie DAy

• TV Talk Show Host Day

• Mole Day

• Event Organizers Day

Sunday is

• United Nations Day

• Mother-In-Law Day

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October 21, 2021

Updates:

✔️Facebook is set to announce a name change for the company next week, which will reflect its all-encompassing focus on adapting for the metaverse concept. Read the article here.

✔️Facebook has announced some new penalties for group members who repeatedly violate its rules, as well as new control options for group admins to police potentially harmful content in their groups. Click here to learn more.

✔️Twitter has announced that it has acquired chat app Sphere to help expand its Communities project. Click here to learn more.

✔️YouTube is looking to provide more specific search matches with the addition of its new auto chapters as a search element, which means that it will now be able to highlight automatically identified segments in response to user queries. Find out more about YouTube video chapters here.

✔️Pinterest has officially announced its new, TikTok-like ‘Watch’ feed for Pin content, as well as a new ‘Takes’ response option for Idea Pins, among other updates for the app. Learn more about this update here.

HOLIDAYS : 10/22/2021

• Capslock Day

• Nut Day

• Smart is Cool Day

• National Color Day

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October 20, 2021

Updates:

✔️Instagram’s looking to provide more data for marketers with an update to its Insights element for business and creator profiles, which will give you more specific info on who’s engaging with your content – whether they follow your profile or not – as well as the total reach of your posts. Learn more about Instagram’s new Insights updates here.

✔️Instagram has added a new way for you collaborate on feed posts and Reels, while it’s also adding some new music-focused, AR-aligned features to help encourage music engagement within the IG experience. Click here to learn more.

✔️Instagram announced that it’s adding image and video posting functionality from the desktop version of the platform as of October 21st, providing a more centralized way for social media managers to maintain their IG presence. Click here to read more.

✔️Instagram is testing two new options that would further integrate its various video functions, following the merger of IGTV into its broader Instagram Video offering. Learn more here.

✔️TikTok announced the launch of its inaugural ‘Discover List’, which highlights 50 of the most influential creators in the app, from various communities, and essentially provides a showcase of some of the top voices and trendsetters on the platform. Check out TikTok’s Discover List mini-site here as well as a full listing of the creators involved here.

HOLIDAYS : 10/21/2021

• Apple Day

• Get Smart About Credit Day

• Conflict Resolution Day

• Count Your Buttons Day

• Back to the Future Day

• Celebration of the Mind Day

• Conflict Resolution Day

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October 19, 2021

Updates:

✔️26 Predictions for social media marketing in 2022. Learn more here.

✔️Facebook started testing the new Quick Access tabs, which appear along the top of the Search panel, above your 'Recent Searches'. Learn more about this update here.

✔️ Facebook is taking its next steps towards becoming a ‘metaverse company’ with a new plan to hire 10,000 new staff to work on its metaverse project. Also important, these new staff will all be based in Europe. Read more about this update here.

HOLIDAYS : 10/20/2021

• International Chef Day

• International Sloth Day

• Information Overload Day

• Suspender’s Day

• Hagfish Day

• Office Chocolate Day

• Community Media Day

• Day of Unity

• National Day on Writing

• Medical Assistants Day

• Support Your Local Chamber of Commerce Day

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October 18, 2021

Updates:

✔️ Advertising Week is being held in New York this week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. Learn more here.

✔️Facebook has shared some new insights into the latest Halloween trends based on Facebook Marketplace activity, including costumes, pet costumes, décor ideas and DIY inspiration. Click here to learn more about the update.

✔️ Pinterest shares new insights into emerging travel trends as people look beyond the pandemic. Read Pinterest’s full travel report here.

HOLIDAYS : 10/19/2021

• Evaluate Your Life Day

• International Gin and Tonic Day

• New Friends Day

• LGBT Center Awareness Day

• Pro-life Day of Silent Solidarity

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