February 19, 2021

Updates:

✔️Facebook has announced an expansion of its Climate Science Information Center, as well as a new test of alert prompts on posts about climate change, which aim to better educate you about the impacts, and subsequently the need for action. Read the article here.

✔️Snapchat has published a new, 60-page 'Snapchat Generation' report, which incorporates responses from over 27,000 daily Snapchat users, from various regions, and provides a range of insights into the evolving behaviors and habits of this younger audience. Click here to learn more.

✔️SnapChat published a full video ad effectiveness report.

✔️Recap of this week’s news

HOLIDAYS :

Saturday, February 20th is

• Love Your Pet Day

• Pangolin Dat

• Handcuff Day

• Cherry Pie Day

• Muffin Day

Sunday, February 21st  is

• Sticky Bun Day

• World Whale Day

• International Mother Language Day

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February 18, 2021

Updates:

✔️Also in Facebook, the Facebook's NPE or 'New Product Experimentation' team appears to have launched a new, live test of its coming 'Super' app, which is its challenger for Cameo, the app through which you can pay for celebrity shout-outs within video chats. Click here to learn more.

 ✔️Facebook is set to block all news content in Australia due to disagreement over the Australian Government's proposed new media bargaining laws. Read the whole article here.

✔️ Twitter has now officially launched a full live test of voice clips within direct messages to users in India, Brazil and Japan. Read the news here.

✔️Twitter is working to quickly evolve and roll-out its own version of the same, with Twitter Spaces gradually trickling out to more users, and getting new feature upgrades in line with user response. Learn more about this update here.

✔️YouTube has today confirmed that its TikTok-inspired 'Shorts' feed and camera option will soon be expanded to US users, after first launching in India last September. Read Mohan's full blog post here.

HOLIDAYS 2/19/2021 :

• International Tug-of-War Day

• Chocolate Mint Day

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February 17, 2021

Updates:

✔️LinkedIn has published a new guide to account-based marketing, and how businesses can utilize LinkedIn in the various stages and processes of their Account Based Marketing approach. Download the new LinkedIn ABM guide for free.

✔️With YouTube looking to put more emphasis on its TikTok-clone 'Shorts' in 2021, the platform has announced the launch of a new 'Shorts Report', a bi-weekly overview of key Shorts trends, updates and tips. Learn more about the trends here.

 ✔️TikTok is working quickly to provide more monetization options for creators, with new eCommerce and in-stream selling tools that you will eventually be able to incorporate into their profiles, videos and live-streams. Read the whole article here.

HOLIDAYS 2/18/2021 :

• Drink Wine Day

• Pluto Day

• Eat Ice Cream For Breakfast Day

• Introduce A Girl to Engineering Day

• Battery Day

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February 16, 2021

Updates:

✔️A Professional Development Book: “The Organized Mind” by Daniel J. Levitin

HOLIDAYS 2/17/2021 :

• Random Acts of Kindness Day

• World Human Spirit Day

• My Way Day

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February 15, 2021

Updates:

✔️Facebook has provided a brief overview of how to create effective, engaging Instagram Reels clips. Learn more about this update here.

✔️Instagram says that they are releasing the ability to go live with more than one other person, so with up to four other people, in the next couple of weeks. Read the whole article here.

✔️LinkedIn has published a new digital magazine called 'Return to Growth 2021', which outlines a range of insights, case studies, interviews and tips to help you map out a more effective marketing strategy for the year ahead. Download the full 'Return to Growth 2021' magazine here.

HOLIDAYS 2/16/2021 :

• Innovation Day

• Tim Tam Day

• Do a Grouch A Favor Day

• Almond Day

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February 12, 2021

Updates:

✔️Marking the Year of the Ox, Instagram has added a range of new stickers and AR effects for the event, which you can add to your Stories. Facebook, meanwhile, has added a new animation for the Like logo in the app. Read the whole article here.

✔️LinkedIn has published a new, 17-page pocket guide on effective B2B creative, which highlights some of the key elements to consider when putting together your campaigns, in order to create 'thumb-stopping' moments. Click here to download the guide.

✔️Google has announced a new update to its video editing features within Google Photos, including new cropping options, the capacity to 'change perspective', apply filters and enhance specific video elements (brightness, contrast, etc.) Learn more about this update here.

✔️TikTok has started rolling out a new integration with recipe app Whisk, which lets creators of food videos post a link to the relevant recipe, which is then overlaid on the video clip via a 'See full recipe' call to action. Click here to learn more.

✔️Recap of this week’s news

HOLIDAYS :

Saturday, February 13th is

• Radio Day

• Tortellini Day

• Madly In Love With Me Day

• Employee Legal Awareness Day

• Get a Different Name Day

Sunday, February 14th is

• Valentine’s Day

• Marriage Day

• Ferris Wheel Day

• Donor Day

• Cream-Filled Chocolates Day

• International Book Giving Day

• Pet Theft Awareness Day

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February 11, 2021

Updates:

✔️Facebook has announced that it will launch a new test that will see a reduction of political content in your news feeds, in response to concerns about the impacts of divisive political debates on the platform. Read the whole article here.

✔️Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app. Learn more about this update here.

✔️Facebook has launched a new platform to highlight the work of Black creators, and a new guide to help you show your support for the Black community, as part of its ongoing Black History Month initiatives. Check this out here.

✔️Instagram is stepping up its efforts to protect you from bullying and abuse via DMs, with tougher enforcement for those who repeatedly violate platform rules, and an expansion of the option to switch off DMs for selected user groups. Click here to learn more.

✔️Pinterest is launching a new iOS widget called 'Interests', which will highlight new pins in your chosen topic of focus, right on your device's home screen. Learn more here.

✔️The Biden Administration has now officially announced that it will not be pushing TikTok to sell its company into US ownership, abandoning a push from the Trump team that had approved the sale of TikTok to an Oracle/Walmart lead group. Read more here.

✔️Snapchat shares new insights into user engagement around Valentine’s Day.

HOLIDAYS 2/12/2021:

• Darwin Day

• No One Eats Alone Day

• Lost Penny Day

• Plum Pudding Day

• Chinese New Year

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February 10, 2021

Updates:

✔️Facebook has added some new safety and control options to Messenger to coincide with Safer Internet Day, giving you more ways to easily manage who can contact you through the app. Read more about Messenger's various privacy and control options here.

✔️Shopify has announced a new integration with Facebook which will let you purchase items via its 'Shopify Pay' payment system when buying in Facebook and Instagram Shops. Learn more about this update here.

✔️Instagram will now limit the reach of reposts from TikTok within its Reels. Read the whole article here.

✔️Twitter has launched an improved website tag process to help you maintain data on ad response, while it's also announced an upgrade of its App Install campaigns to help developers drive higher engagement. Click here to read more.

✔️Pinterest has announced its first ever marketing and advertising summit, which will feature a collection of expert speakers on different Pin marketing subjects to help provide direction on key opportunities. Find out more about the event, and register to attend here.

✔️TikTok has published a new rising trends report, which highlights a range of key topics that saw significant growth in interest on the platform throughout 2020. Access all of TikTok's 'What's Next' reports here.

HOLIDAYS 2/11/2021:

• Fat Thursday

• Peppermint Patty Day

• Don’t Cry Over Spilled Milk Day

• Get Out Your Guitar Day

• Pro Sports Wives Day

• Satisfied Staying Single Day

• Make a Friend Day

• White Shirt Day

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