April 16, 2021

Updates:

✔️Facebook announced the addition of some new features for its Business Suite management platform, including Stories scheduling for both Facebook and Instagram, along with a new business discovery process from the News Feed. Click here to find out more about Business Suite, which can be accessed on desktop or via dedicated mobile apps.

✔️An international coalition of 35 children’s and consumer groups has called on Facebook to stop any plans for an 'Instagram for Kids', outlining various concerns around the proposal. Read the whole article here.

✔️Recap of this week’s news

HOLIDAYS:

Saturday, April 17th is

• Haiku Poetry Day

• Blah Blah Blah Day

• Cheeseball Day

• Kickball DAy

• Bat Appreciation Day

• Auctioneers DAy

• Ford Mustang Day

Sunday, April 18th is

• Piñata Day

• Columnists Day

• Animal Crackers Day

• World Heritage Day

• Pet Owners Independence Day

• Amateur Radio DAy

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April 15, 2021

Updates:

✔️Instagram has officially confirmed the launch of a new test that will let you choose whether you display post Like counts or not within the app. Learn more here.

✔️Google is adding new emerging trend insights within Google Ads, based on Google search activity, which will alert you to relevant shopping and discovery changes in your sector, allowing you to update your ad strategy in line with demand. Click here to read the whole article.

HOLIDAYS 4/16/2021:

• Wear Your Pajamas to Work Day

• Save the Elephant Day

• Eggs Benedict Day

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April 14, 2021

Updates:

✔️Facebook's experimental NPE - or 'New Product Experimentation' - team has begun initial testing of its latest project, a video speed dating app called 'Sparked' which will let you hold 4-minute video chats with potential matches in order to better decide on your suitability before moving forward. Click here to read more.

✔️LinkedIn has added some new job title options to help you address career gaps in your profiles, while also making some changes to how freelance positions are listed, in order to make it easier for you to provide transparency in your professional experience.

✔️TikTok is planning to launch a range of new eCommerce focused ad offerings as it seeks to maximize its revenue potential, according to new insights from a leaked pitch deck being submitted to various advertisers in the US. Read the article here.

✔️TikTok shares new ad strategy tips based on response from 25000 users. Tead the full TikTok x Kantar study findings here.

✔️Snapchat has launched a new digital art project, in collaboration with the Los Angeles County Museum of Art (LACMA), which will see five digital 'monuments' placed around LA "that explore history and representation for communities" across the region. Learn more here.

HOLIDAYS 4/15/2021:

• Husband Appreciation Day

• High Five Day

• Anime Day

• Microvolunteering Day

• Take A Wild Guess Day

• College Student Grief Awareness Day

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April 13, 2021

Updates:

✔️LinkedIn has launched a handy new overview of its various advertising options, which includes image size info, call-to-action options, technical requirements, and more, for each ad type, helping to outline how to maximize your on-platform campaigns. Access the new LinkedIn Ads Guide here.

✔️TikTok has shared some new data on how older people are using the platform to stay connected, and how you can tap into these trends to maximize your campaign performance. Learn more here.

HOLIDAYS 4/14/2021:

• Dolphin Day

• Day of Pink

• Look Up at the Sky Day

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April 12, 2021

Updates:

✔️Facebook recently launched a new video series called 'Social Skills' which aims to provide social media managers with the skills and insights they need to maximize their promotional performance. Click the links to watch video 1 and video 2

✔️ Google has launched a new overview of what it's calling 'lockdown trends', a daily overview of the hobbies and interests that saw the biggest increases in search volume over the last year. Check out Google's year in lockdown trends tool here.

✔️Reddit's currently testing its own take on audio social, with audio rooms within subreddits. Read the whole article here.

HOLIDAYS 4/13/2021:

• Scrabble Day

• Equal Pay Day

• Thomas Jefferson Day

• Be Kind to Lawyers Day

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April 9, 2021

Updates:

✔️Facebook has published the latest version of its State of Small Business Report, which looks at how COVID-19, and the related mitigation efforts, are impacting SMBs (small to medium businesses) around the world. Download the full, Global State of Small Business update here.

✔️After it first started experimenting with up and downvotes for group comments back in November, Facebook has now updated the test, with new badges that can be allocated to indicate to the commenter why you find their remark valuable. Learn more about this update here.

✔️Instagram CEO Adam Mosseri has outlined a range of tips on how to use the app's various navigation shortcuts. Read the whole article here.

✔️TikTok has launched a new 'Wellness Hub' to connect you to tips and resources on physical and mental health content within the app. Click here to learn more.

✔️Recap of this week’s news

HOLIDAYS:

Saturday, April 10th is

• Golfer’s Day

• International Safety Pin Day

• Sibling Day

Sunday, April 11th is

• Pet Day

• Cheese Fondue Day

• Submarine Day

• Barbershop Quartet Day

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April 8, 2021

Updates:

✔️Facebook is looking to help provide more context on posts, particularly those related to political issues, with a test of new labels which delineate whether the Page is a 'public official', a 'fan page' or a 'satire page'. Read the whole article here.

✔️Facebook's experimental NPE (new product experimental) team has released yet another new app, this time focused on the rising interest in audio social, though with addition of alternate elements to hopefully enhance the engagement process. Click here to read more about this update.

✔️ Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. Learn more about this update here.

✔️TikTok has added a range of new visual effects that are triggered by sound, providing new creative options within your TikTok clips. Click here to read the whole article.

HOLIDAYS 4/9/2021:.

• Unicorn Day

• ASMR Day

• Name Yourself Day

• Cherish An Antique Day

• Winston Churchill Day

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April 7, 2021

Updates:

✔️Facebook is currently experimenting with a new process that would let you transfer funds via personal QR codes in the app. Click here to learn more.

✔️TikTok has added a new auto-captions option for video clips, which will let you switch on automated text overlays for your uploads, improving accessibility in the app. Read the article here.

✔️Google announced that it's adding a new video experiments element in Google Ads, which will let you test and compare different approaches, in order to refine your video marketing approach. Read more about setting up a video ad experiment here.

✔️Reddit  launched a new advertiser resource hub called 'Reddit Ads Formula', which includes a range of guides, tips, case studies and more to help you make best use of the platform. Register and access Reddit Ads Formula with email sign-up here.

✔️NEW PODCAST: SEO quick wins that you can implement right now with Brian Dean

HOLIDAYS 4/8/2021:.

• Zoo Lovers’ Day

• Draw a Picture of a Bird Day

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