July 15, 2021

Updates:

✔️Facebook launched its latest offensive in the escalating digital creator war, with the announcement that it will invest more than $1 billion in programs for creators over the next 18 months, with a prime focus on providing more ways for creators to earn money for the content that they share on Facebook and Instagram. Sign up for Facebook's new Bonus programs here.

✔️Facebook is looking to broaden its payment reach, by making Facebook Pay available as a check-out option on third-party websites. If you’re a Shopify merchant in the US that's interested in adding Facebook Pay to your site, click here to find more information.

✔️Facebook has announced a limited public beta test of its new multi-device capability for WhatsApp, which will let WhatsApp users use the app on various devices, without the need for an active mobile connection. Click here to read more about Facebook's process for enabling multi-device connections for WhatsApp.

✔️Twitter announced that they’re retiring Fleets, their own take on the Stories format, after less than a year of its existence. Learn more about this update here.

✔️YouTube is making automatic video chapters available for all uploaded clips, while it's also launching a new dark mode for YouTube Studio on desktop, which will no doubt please fans of these Goth versions of websites and apps. Check out the latest YouTube Creator Insider update here.

✔️Clubhouse has added a new way to extend your conversations beyond its live Rooms and audio chats, with a new direct messaging element called 'Backchannel'. Read the article here.

✔️Get 3 months of Kajabi for only $99 by clicking here: jenlehner.com/kajabi

HOLIDAYS 7/16/2021 :

• Guinea Pig Appreciation Day

• Corn Fritters Day

• Fresh Spinach Day

• World Snake Day

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July 14, 2021

Updates:

✔️Facebook announced some new additions for groups, including recognized community experts, new ways to attract members based on their expertise, and auto-invites for engaged followers of associated Pages. Learn more about this update here.

✔️Instagram launched a new test of a 'Re-Share' sticker for Instagram Stories, which will let you re-share feed posts that you have recently viewed in the app via a new, dedicated sharing format, as opposed to simply re-pasting the entire feed post into a Stories frame. Read the article here.

✔️In other Instagram news, with hacking incidents on the rise, Instagram is rolling out a new Security Checkup alert in the app, which aims to help you keep your Instagram accounts secure by prompting you to update your profile info and settings. Find out more about Instagram's account security and reporting tools here.

✔️Instagram is looking to make its auto caption tools available for regular feed posts as well. Click here to learn more.

✔️Google announced a new partnership with GoDaddy, which will let GoDaddy online web store managers integrate their product listings across Google's surfaces, at no additional cost. Read more about this update here.

✔️Get 3 months of Kajabi for only $99 by clicking here: jenlehner.com/kajabi

HOLIDAYS 7/14/2021 :

• Gummi Worm Day

• Hot Dog Day

• Orange CHicken Day

• Pet Fire Safety Day

• Tapioca Pudding Day

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July 13, 2021

Updates:

✔️Facebook has shared a new video explainer of how their infamous News Feed algorithm works, which doesn't provide any major new insights or tips, but does give a good, general overview of Facebook's content ranking process, and why some things gain more traction than others, based on individual response. Check out the new video explainer here.

✔️YouTube's Chief Product Officer Neal Mohan has confirmed that Shorts Beta is coming to all regions this week. Learn more here.

✔️TikTok is opening a new 'For You House' pop-up store in the UK, which will let fans interact with platform stars, and get creation tips and insights, as well as create their own videos in a range of staged settings. Read the article here.

✔️Get 3 months of Kajabi for only $99 by clicking here: jenlehner.com/kajabi

HOLIDAYS 7/14/2021 :

• Shark Awareness Day

• Mac & Cheese Day

• Grand Marnier Day

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July 12, 2021

Updates:

✔️YouTube's rolling out a new feature called 'New to You', which is designed to help you discover content from channels that you have not previously viewed, but are aligned with your interests based on past viewing behavior. Read the article here.

✔️Clubhouse announced that they are partnering with TED to share exclusive content from TED's roster of thought leaders and experts, which could help to keep users coming back to the app. You can keep an eye on future TED broadcasts on Clubhouse via the official TED Club in the app here.

✔️Snapchat is offering a new way for social media marketers to highlight their Snap ads knowledge with an official certification now available through its Snap Focus education platform. Snap Focus courses are free, and you can log in using your Snapchat login credentials.

HOLIDAYS 7/13/2021 :

• French Fries Day

• Cow Appreciation Day

• Beef Tallow DAy

• International Rock Day

• Embrace Your Geekness Day

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July 9, 2021

Updates:

✔️Facebook has launched what it's calling 'Creative Guidance Navigator', which is a mini-site of various ad tips and notes that can help improve your ad creation approach. Access Facebook's Creative Guidance Navigator mini-site here.

✔️Instagram is rolling out a new option to combat on-platform abuse, this time focused on limiting actions from groups of users, as opposed to muting or restricting individual profiles. Read the article here.

✔️Twitter has established an expanded rights deal with the NFL (National Football League), which includes a specific provision for Spaces content, the first deal of its type relating to Spaces broadcasts. Read the article here.

✔️YouTube is looking to provide another incentive for creators to reach channel milestones with new Achievement Cards that will be displayed within the YouTube Studio dashboard. Click here to view YouTube's latest Creator Insider update for further context on these changes.

✔️Despite ongoing content concerns, data safety issues, and other controversies of varying degree, TikTok was once again the most downloaded non-gaming app in June 2021, according to the latest data from Sensor Tower. Read the article here.

✔️TikTok is running a range of free 'TikTok Unplugged' business info sessions, which will see some of the platform's biggest successes share their secrets and tips on how to grow your brand with TikTok marketing.

Recap of this week’s new

HOLIDAYS :

Saturday, July 10th  is

• Piña Colada Day

• Teddy Bear Picnic Day

• Don’t Step on a Bee Day

Sunday, July 11th is

• Blueberry Muffin Day

• World Population Day

• Free Slurpee Day

• Mojito Day

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July 8, 2021

Updates:

✔️According to various users, Twitter is now showing them Fleets from profiles that they don't follow within their top of timeline Fleets bar, as it looks to maximize take-up of its Stories-like option. Learn more here.

✔️TikTok is launching its new 'Resumes' program in the US, which lets you post personal job pitches via TikTok clips. Read the article here.

HOLIDAYS 7/9/2021:

• Kebab Day

• Sugar Cookie Day

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July 7, 2021

Updates:

✔️Twitter is testing out some new features designed to make it easier to understand your various privacy settings and options, and provide more transparency around the impact of such changes within the tweet process. Read more about this update here.

✔️YouTube continues to experiment with more ways to help reduce abusive comments, and lessen the pressure on creators, with a new test of Channel Guidelines, which will enable Channel managers to set rules around the types of comments people can post beneath their clips. Learn more here.

✔️TikTok added a new Cameo-like option called 'Shoutouts' in the app, which enables fans to pay to have platform stars send them a personalized video message. Read the article here.

HOLIDAYS 7/8/2021:

• Math 2.0 Day

• Chocolate with Almonds Day

• Scud Day

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July 6, 2021

Updates:

✔️Facebook is working on a new 'Threads' option, which would provide a means to bolt on additional new posts to an original, in order to build a broader contextual story through your updates. Read the article here.

✔️As Facebook continues to get a better understanding of the full impacts of Apple's new App Tracking Transparency update, which has seen many users cut off its in-app data tracking, limiting insights for Facebook advertisers as a result, The Social Network is also looking to make changes to its attribution modeling processes to help account for lost insights, and better guide advertiser decisions moving forward. Learn more about this update here.

✔️Twitter is working on a new option that would let you share your tweets with selected audiences, as opposed to all of your followers with every tweet. The idea is that this would help you get more out of your Twitter experience, and avoid having to create separate accounts for different audiences and interests. Click here to learn more.

HOLIDAYS 7/7/2021:

• Chocolate Day

• Macaroni Day

• Strawberry Sundae Day

• Global Forgiveness Day

• Tell The Truth Day

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