August 6, 2021

Updates:

✔️Twitter launched its new co-hosting option for Spaces, providing another option for managing your audio chats. Read the full article here.

✔️Twitter published an updated version of its Agency Playbook, which provides a detailed overview of how to create effective Twitter ad campaigns, including new usage insights, revised ad specs, case studies, examples and more. Download the 41-page playbook (with email sign-up) here.

✔️Recap of this week’s news

HOLIDAYS:

Saturday, August 7th  is

• Particularly Preposterous Packaging Day

• Aged Care Employee Day

• Disc Golf Day

• Sandcastle Day

• Professional Speakers Day

• Mead Day

• Lighthouse Day

• Mustard Day

Sunday, August 8th is

• International Cat Day

• Happiness Happens Day

• Scottish Wildcat Day

• Top 8 Challenge Day

• Odie Day

• Bowling Day

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August 5, 2021

Updates:

✔️The first-ever official film premiere will launch on Facebook, with documentary feature 'The Outsider' to screen on August 19th via a ticketed event. Click here to learn more.

✔️Facebook is launching a redesigned settings page in the app, in order to make it easier to find the various tools and options available to customize and improve your individual on-platform experience. Learn more about this update here.

✔️Instagram shared a new overview of the key factors that it considers in ranking Reels, which ultimately points to how you can maximize Reels reach, by aligning with these elements. Read the article here.

✔️YouTube launched its newly refreshed YouTube for Creators website, which provides info on all the key elements of building a YouTube Channel and presence. Check out the updated YouTube for Creators website here.

✔️YouTube is testing another new element in Studio Analytics which will provide specific insight into how your older videos are contributing to channel growth, to assist in your planning. Learn more here.

✔️TikTok is now testing TikTok Stories. Learn more about this update here.

HOLIDAYS 8/6/2021

• Fresh BreathDay

• International Beer Day

• Cycle toWork Day

• Farmworker Appreciation Day

• International Sailor Moon Day

• Root Beer Float Day

• Wiggle Your Toes day

• Balloons to Heaven Day

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August 4, 2021

Updates:

✔️Instagram is looking to help you improve your posting approach by highlighting top examples of both organic and promoted posts from other businesses in the app, which may help to spark creative thinking and consideration. Click here to learn more about this update.

✔️YouTube announced the launch of its new Shorts Fund, which will see the app payout up to $10k per month to individual creators based on Shorts performance. Learn more about this update here.

✔️WhatsApp is taking a leaf out of Snapchat's original playbook, by adding a new disappearing photo and video option, which will see these visual elements auto-erase after they’ve been opened, providing another privacy option for users. Click here to read more about how it works, and how your privacy is protected.

HOLIDAYS 8/5/2021

• Work LIke a Dog Day

• Blogger Day

• Oyster Day

• Underwear Day

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August 3, 2021

Updates:

✔️Twitter officially launched the capacity to sign-up and/or log-in to the app using your Google or Apple credentials. Learn more about this update here.

✔️Twitter has announced new partnerships with both the Associated Press (AP) and Reuters to help improve its efforts to elevate credible, timely information within user timelines, and slow the spread of false narratives via tweets. Read the article here.

✔️LinkedIn has acquired how-to video app Jumprope as part of its expanded video focus, and tying into both the development of its new, on-platform creator tools, and the ongoing growth of LinkedIn Learning for professional skills development. Click here to learn more.

✔️TikTok is looking to build stronger ties with US officials, and alleviate concerns around its data gathering processes, with a new deal to become the founding sponsor of the inaugural US Cyber Games. Read the article here.

✔️Clubhouse reported a big increase in active rooms as it continues to expand in the wake of its full launch last month, while it's also announced some changes to its Club roles and notification volume, as it seeks to refine its offerings. Click here to learn more.

HOLIDAYS 8/4/2021

• Coast Guard Day

• International Clouded Leopard Day

• Single Working Women’s Day

• Assistance Dog Day

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August 2, 2021

Updates:

✔️Professional Business Development Books: “Ready, Fire, Aim” by Michael Masterson and “Zero to One” by Peter Thiel

✔️Podcast: SEO Quick Wins That You Can Implement Right Now With Brian Dean

HOLIDAYS 8/3/2021

• Watermelon Day

• White Wine Day

• Clean Your Floors Day

• Night Out Day

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July 30, 2021

Updates:

✔️Twitter rolled out some new tweaks for its audio Spaces tool, including easier Spaces sharing to help boost awareness and engagement, and new search tools to find the most relevant Spaces at any given time. Learn more about this update here.

✔️Recap of this week’s news

HOLIDAYS for the month of August:

• Happiness Happens Month

• Water Quality Month

• Peach Month

• Inventor’s Month

• Family Fun Month

• Catfish Month

• National Eye Exam Month

• Golf Month

• Picnic Month

• Romance Awareness Month

Saturday, July 31st  is

• Raspberry Cake Day

• Uncommon Instrument Awareness Day

• World Ranger Day

• Harry Potter’s Birthday

Sunday, August 1st is

• Sisters Day

• World Wide Web Day

• GirlFriends Day

• Planner Day

• Respect for Parents Day

• Yorkshire Day

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July 29, 2021

Updates:

✔️Facebook launched a new Campaign Ideas Generator mini-site, which aims to help spark inspiration for your promotional approaches through various insights, templates, and recommendations, specific to seasonal events and business types. Click here to check out Facebook's Campaign Ideas Generator.

✔️Twitter is now making a move towards the next stage of its business push, with a new 'Shop Module' now also being tested with a selection of brands in the US. Click here to learn more.

✔️YouTube is giving its live-stream tools more focus, with two new additions to help maximize engagement and awareness of live broadcasts within the app. Learn more about this update here.

HOLIDAYS 7/30/2021:

• Cheesecake Day

• Friendship Day

• Talk In An Elevator Day

• Paperback Book Day

• International Day of Friendship

• Share a Hug Day

• Father-in-Law Day

• System Administrator Appreciation Day

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July 28, 2021

Updates:

✔️Facebook is hosting a range of Women's Safety live training events, which aim to provide in-depth overviews and insights into how its safety tools work, and how women can implement these key elements to improve their experience on its platforms. Click here to read more about Facebook's Women's Safety sessions, and register your interest.

✔️Facebook has established a new Metaverse product group, which will focus on building the platform's broader direction in the evolving space, including creator tools, virtual frameworks, advanced social features and more. Read the article here.

✔️Instagram is looking to provide more protection for young users with a series of updates, including defaulting teenagers into private accounts and restricting its ad targeting options for younger audiences - which could have a big impact for digital marketers. Read the whole article here.

✔️Twitter is testing out a new way to ensure that you are aware of account penalties, with new prompts that will be displayed to some impacted users whenever they open the app. Read the article here.

✔️Pinterest is joining the race for creative talent, with some new tools to help Pin creators monetize their on-platform presence, while also better letting you promote your products via influencer partnerships. Click here to learn more.

✔️LinkedIn has seen another quarter of 'record engagement' while it's also surpassed $10 billion in annual revenue for the first time, according to the latest data from parent company Microsoft. Read the article here.

✔️TikTok is looking to refine its live-stream offering, with a set of new additions to provide more control for live broadcasters, as well as new discovery tools to better highlight in-progress live-stream content. Learn more about this update here.

HOLIDAYS 7/29/2021:

• Waterpark Day

• Milk Chocolate Day

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