Think email doesn’t work? When you hear Teresa’s strategies, you’ll see how to serve an audience who will be happy to see you in their in-box. If it’s your best stuff, that’s why you have to give it away. Teresa explains how she did just that and grew her list by 800 subscribers in just a few months.
Hear how Susie’s lack of formal education didn’t stop her. She had an impressive corporate career before she started her side-hustlxe. She’s a self-described former blazer wearing, business card carrying corporate executive. Susie breaks down why she decided to start her side-hustle (now full time) and why getting free media was her only strategy in the beginning.
Whitney Johnson is recognized as one of the 50 leading business thinkers in the world. She is an expert on disruptive innovation and personal disruption; specifically, a framework which she codifies in the critically acclaimed book Disrupt Yourself: Putting the Power of Disruptive Innovation to Work and in her new book Build an “A” Team: Play To Their Strengths and Lead Them Up the Learning Curve.
Everything you need to know about booking speakers, sponsors and filling seats. We are talking about live events. We talk about the benefits of being part of them, and why it’s helpful to host your own. Rich has great tips for anyone who is thinking about doing live events (of any size) as a part of their marketing.
Guest Tyler McCall, Instagram whiz, Founder of the Follower to Fan Society and the Instagram Stories Workshop cracked the code and shared his go-to resources for staying up to date with Instagram, why he’s on Instagram stories every day, how he spent 3 minutes and got 2 new members in his program, insider tip about finding a profile vs a story when you are checking out someone you don’t know and a lot more.
Guest Alisa Meredith, Pinterest Expert, Content Marketing Manager at Tailwind, and Visual marketing expert shares the "how to" parts of Pinterest Ads, what are rich pins, why you want to use them, and how they benefit you (she shares a couple of great examples too), how to target and reach people who pin/repin your posts – it’s powerful and a lot more.
You've gone to a lot of trouble to attend that conference. You've paid a lot of money, too. Might as well get all you can out of it! PR expert, Niyaz Pirani shares his best tips and strategies for what to do before, during and after a conference. You will definitely want to hear about his "brain room" and his note taking strategies!
Marketing is taking a big turn, small is the new big and authentic is the new black. Going the extra mile to surprise and delight your audience is plant seeds of goodness that you will be harvesting for years to come. In this episode, I share some of the ways I surprise and delight my clients, and I also call up my old college roommates.
Heather Teysko shares with us, step by step how she took a very niche topic and turned it into a blog, a podcast, a virtual summit, an ecommerce site, and now a subscription box service. Heather shares the step by step process of growing her business and introducing physical products into the mix. She also shares a long list of resources. This is an amazing story of how one woman followed her passion and love of something "creative" that most people would not consider a "cash cow" and turned it into just that. When you hear her journey, I think you'll be as inspired as I was.
