Meta is launching Advantage+ shopping campaigns, which largely rely on automation to find the right audiences for your ads, as opposed to intricate, manual targeting. Learn more about Advantage+ shopping campaigns here.
After a disastrous earnings report, in which Meta informed the market that its net income was at its lowest levels since 2019 in the most recent quarter, Meta has sought to reassure investors that it has a plan to get its financial performance back on track, despite rising challenges in the digital ads space. Click here to learn more about this update.
TikTok has launched a new education program for marketers called ‘TikTok Academy’, which provided free video courses on how to make best use of TikTok for marketing, along with research data and other information to expand your understanding of the app. Sign-up to begin your TikTok Academy education here.
Holidays 10/28/2022:
Frankenstein Friday
Chocolate Day
Bandana Day
International Animation Day
Plush Animal Lovers’ Day
First Responders’ Day
Pharmacy Buyer Day
Wild Foods Day
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