February 11, 2021

Updates:

✔️Facebook has announced that it will launch a new test that will see a reduction of political content in your news feeds, in response to concerns about the impacts of divisive political debates on the platform. Read the whole article here.

✔️Facebook is reportedly now in the process of developing its own Clubhouse clone, as it looks to nullify the rapid growth of the audio social app. Learn more about this update here.

✔️Facebook has launched a new platform to highlight the work of Black creators, and a new guide to help you show your support for the Black community, as part of its ongoing Black History Month initiatives. Check this out here.

✔️Instagram is stepping up its efforts to protect you from bullying and abuse via DMs, with tougher enforcement for those who repeatedly violate platform rules, and an expansion of the option to switch off DMs for selected user groups. Click here to learn more.

✔️Pinterest is launching a new iOS widget called 'Interests', which will highlight new pins in your chosen topic of focus, right on your device's home screen. Learn more here.

✔️The Biden Administration has now officially announced that it will not be pushing TikTok to sell its company into US ownership, abandoning a push from the Trump team that had approved the sale of TikTok to an Oracle/Walmart lead group. Read more here.

✔️Snapchat shares new insights into user engagement around Valentine’s Day.

HOLIDAYS 2/12/2021:

• Darwin Day

• No One Eats Alone Day

• Lost Penny Day

• Plum Pudding Day

• Chinese New Year

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February 10, 2021

Updates:

✔️Facebook has added some new safety and control options to Messenger to coincide with Safer Internet Day, giving you more ways to easily manage who can contact you through the app. Read more about Messenger's various privacy and control options here.

✔️Shopify has announced a new integration with Facebook which will let you purchase items via its 'Shopify Pay' payment system when buying in Facebook and Instagram Shops. Learn more about this update here.

✔️Instagram will now limit the reach of reposts from TikTok within its Reels. Read the whole article here.

✔️Twitter has launched an improved website tag process to help you maintain data on ad response, while it's also announced an upgrade of its App Install campaigns to help developers drive higher engagement. Click here to read more.

✔️Pinterest has announced its first ever marketing and advertising summit, which will feature a collection of expert speakers on different Pin marketing subjects to help provide direction on key opportunities. Find out more about the event, and register to attend here.

✔️TikTok has published a new rising trends report, which highlights a range of key topics that saw significant growth in interest on the platform throughout 2020. Access all of TikTok's 'What's Next' reports here.

HOLIDAYS 2/11/2021:

• Fat Thursday

• Peppermint Patty Day

• Don’t Cry Over Spilled Milk Day

• Get Out Your Guitar Day

• Pro Sports Wives Day

• Satisfied Staying Single Day

• Make a Friend Day

• White Shirt Day

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February 9, 2021

Updates:

✔️Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns across a range of categories. Check out Twitter's full #BrandBowl rundown here.

✔️Hey, Would you pay to read the top tweets from your favorite accounts? That's one possibility that Twitter appears to be exploring, as it looks to new ways to maximize its revenue opportunities. Learn more about this update here.

✔️Trying in with Black History Month, LinkedIn has announced a range of new initiatives designed to address various forms of bias - both within its own algorithms and systems, and via external recruiting processes. Read the whole article here.

✔️TikTok is looking to add some new tools to facilitate more eCommerce opportunities, and maximize its revenue options on this front. Learn more about this update here.

✔️Also in TikTok news...they announced a new deal with Universal Music Group which will give TikTok users access to more licensed music, and strengthen ties between the app and the music industry.

HOLIDAYS 2/10/2021:

• Umbrella Day

• Cream Cheese Brownie Day

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February 8, 2021

Updates:

✔️A Professional Development Book: “Dollars Flow to Me Easily” by Richard Dotts

HOLIDAYS 2/9/2021:

• Pizza Day

• Safer Internet Day

• Read in The Bathtub Day

• Extraterrestrial Culture Day

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February 5, 2021

Updates:

✔️ Facebook has provided a set of simple visual creation tips to help you (brands) stand out online. Learn more about these tips here.

✔️ Facebook continues to look for new ways to limit its expansion, and stop you from migrating away from their own apps. Click here to read more.

✔️With interest in sports content rising on YouTube, the platform has announced that it's updated its YouTube Sports platform, while it's also expanding its connected TV ad offerings to help you reach sports fans on the platform. Learn more about the updated YouTube Sports platform here.

✔️Snapchat has published its latest performance update, showing a major boost in revenue for Q4 2020, and a solid increase in active users over the period. Read the whole article here.

✔️Recap of this week’s news

HOLIDAYS:

Saturday, February 6th is

• Take Your Child to the Library Day

• Frozen Yogurt Day

• Lame Duck Day

• Lace Day

Sunday, February 7th is

• Yorkshire Pudding Day

• Wave All Your Fingers At Your Neighbors Day

• Send a Card to a Friend Day

• Dump Your Significant Jerk Day

• Ballet Day

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February 4, 2021

Updates:

✔️Instagram has confirmed that it's internally testing another TikTok copycat functionality, this time within Instagram Stories. Read the whole article here.

✔️ Twitter has outlined how it's preparing for the IDFA change, and what Twitter advertisers should do in readiness for the data privacy shift. . Click here to read more.

✔️Twitter quietly removed its Ads Transparency Center, which enabled anyone to view all the ads being run by any Twitter profile at any given time. Click here to learn more.

✔️TikTok's looking to do its part to reduce the spread of misinformation by adding new warning labels to clips which have been found to include unsubstantiated - but not definitively untrue - claims. Learn more about this update here.

HOLIDAYS 2/5/2021:

• World Nutella Day

• Weatherperson’s Day

• Wear Red Day

• Western Monarch Day

• Chocolate Fondue Day

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February 3, 2021

Updates:

✔️Facebook has published a new set of tips on building brand relationships, which takes inspiration from regular relationship advice, tying into Valentine's Day. Read Facebook's full brand relationship tips here.

✔️ Instagram is adding a new 'Recently Deleted' folder which will let you restore any feed posts that you’ve deleted for 30 days after the fact. Click here to read more.

HOLIDAYS 2/4/2021:

• Thank A Letter Carrier Day

• Sweater Day

• Stuffed Mushroom Day

• Homemade Soup Day

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February 2, 2021

Updates:

✔️ Facebook has shared an update in its approach to Apple's coming IDFA changes, which are expected to have a significant impact on its data-tracking capability, and reduce the performance of its ad products. Learn more about this update here.

✔️Facebook says that it will soon begin testing advanced advertiser topic exclusion controls which will let you stop your ads appearing next to certain topics in the News Feed, based on your brand suitability preferences. . Read the whole article here.

✔️Twitter has published a live listing on its Twitter Marketing website, which includes all the key dates, month-by-month, on a simple template. Access the full Twitter 2021 calendar here.

✔️Google's looking to help you get a better understanding of the websites displayed in its search results by adding new informational panels accessible on all listed site matches in SERPs. Click here to read more.

HOLIDAYS 2/3/2021:

• Carrot Cake Day

• Golden Retriever Day

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