Elon Musk has closed his $44 billion acquisition of Twitter. Learn more about this update here.
Recap of this week’s news
Holidays:
On Saturday
Internet Day
Cat Day
Hug A Sheep Day
Oatmeal Day
Hermit Day
And on Sunday
Checklist Day
Candy Corn Day
Create a Great Funeral Day
Haunted Refrigerator Day
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Meta is launching Advantage+ shopping campaigns, which largely rely on automation to find the right audiences for your ads, as opposed to intricate, manual targeting. Learn more about Advantage+ shopping campaigns here.
After a disastrous earnings report, in which Meta informed the market that its net income was at its lowest levels since 2019 in the most recent quarter, Meta has sought to reassure investors that it has a plan to get its financial performance back on track, despite rising challenges in the digital ads space. Click here to learn more about this update.
TikTok has launched a new education program for marketers called ‘TikTok Academy’, which provided free video courses on how to make best use of TikTok for marketing, along with research data and other information to expand your understanding of the app. Sign-up to begin your TikTok Academy education here.
Holidays 10/28/2022:
Frankenstein Friday
Chocolate Day
Bandana Day
International Animation Day
Plush Animal Lovers’ Day
First Responders’ Day
Pharmacy Buyer Day
Wild Foods Day
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YouTube has announced a range of visual tweaks and UI updates, which it says are intended to make the app feel ‘cleaner, more lively’, and easier to use for different purpose. Read more about YouTube’s design changes here.
Pinterest has announced a new activation, in partnership with The Louvre, which will let you experience the gallery via video elements within the app. Check out Pinterest’s Louvre video series on the Louvre Pinterest account.
Holidays 10/27/2022:
Black Cat Day
Mentoring Day
Navy Day
Cranky Co-Workers Day
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With the US midterms fast approaching, a new investigation by human rights group Global Witness, in partnership with the Cybersecurity for Democracy team at NYU, has found that Meta and TikTok are still approving ads that include political misinformation, and are in clear violation of their stated ad policies. Learn more about this update here.
After adding Link Sticker back in august, LinkedIn has now also added ‘Person’ and ‘Page’ variations, providing more ways to drive more traffic with your LinkedIn posts. Read the full article here.
Holidays 10/26/2022:
Microneedling Day
Mule Day
Howl At The Moon Day
Pumpkin Day
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Facebook held its sixth annual Communities Summit event last week and they announced a range of new groups features including new Stories sharing tools, view-only chats, custom member profile displays, and reels in groups. Click here to check out more from Facebook’s 2022 Communities Summit event.
Holidays 10/25/2022:
Crisp Sandwich Day
World Pasta Day
Greasy Foods Day
International Artist Day
Sourest Day
Punk for a Day Day
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Recap of this week’s news
Holidays 10/21/2022:
Saturday
Make a Difference Day
Nut DAy
International Caps Lock Day
International Stuttering Awareness Day
Color DAy
Smart is Cool Day
Sunday
International Snow Leopard Day
Mole Day
Mother-in-Law Day
iPod Day
Event Organizers Day
Croc Day
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Meta’s making Branded Content on Facebook Reels available to all creators globally, which will provide another monetization avenue for you, if you are interested. Click here to access a guide book on using Branded Content for Reels..
TikTok has announced that it’s increasing the minimum age requirement for live-streaming in the app, while it’s also adding a new ‘adults-only’ live-stream category, as well as new keyword filtering options for live comments. Find more info on TikTok’s LIVE safety tools here.
Holidays 10/20/2022:
Get to Know Your Customers Day
International Chefs Day
Office Chocolate Day
Get Smart About Credit Day
Brandied Fruit Day
Information Overload Day
Suspender’s Day
Conflict Resolution Day
Community Media Day
National Day on Writing
Youth Confidence Day
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Facebook continues to shift away from news content, in preference for entertaining video (ala TikTok), with the announcement that it will be retiring its Instant Articles offering in April next year. Learn more about this update here.
In Twitter news…With tweet editing, the most requested social media feature of all-time, recently added to Twitter’s Twitter Blue subscription offering Twitter kind of thought there would be a big revenue increase via new Twitter Blue Subscribptions but no, that’s not the case. Not much of a bump at all. Check this update here.
Holidays 10/19/2022:
New Friends Day
Day of Unity
Evaluate Your Life Day
Medical Assistants Day
LGBT Center Awareness Day
Hagfish Day
Ride to Work Day
Support Your Local Chamber of Commerce day
World Humanitaria Action Day
International Gin and Tonic Day
Global Dignity Day
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