SHOWNOTES
Last week we talked about how you could go on vacation for a month if you have a VA, and what you can actually expect of them to not only keep your business running, but how to make sure it thrives.
Today, I want to talk to you about the thriving part, because a lot of people don't realize that beyond the built-in ROI or return on investment of having a VA, there's an actual direct ROI if you set things up correctly with your virtual assistant.
I also share:
💰 the “built-in” ROI of a virtual assistant
💰 what perpetual revenue drivers are and how they directly affect the bottom line in your business
💰 how to leverage your team to add value to all of your existing offers
💰 how my VA increased the value of my signature program, Front Row CEO, exponentially
Don’t miss this episode and let me know your thoughts after you listen. I always love hearing from you. If you have any questions about this episode, comment below or DM me on Instagram @jen_lehner
RESOURCES
TRANSCRIPT
[00:02.590] - Gary Vee Hey, guys. It's Gary Vaynerchuk, and you're listening to the Front Row Entrepreneur Podcast with our girl, Jen.
[00:10.850] - Jen Lehner Last week we talked about how you could go on vacation for a month if you have a VA, and what you can actually expect of them to not only keep your business running, but how to make sure it thrives. And today, I want to talk to you about the thriving part, because a lot of people don't realize that beyond the built in ROI or return on investment of having a VA, which we'll talk about in a minute, there's an actual direct ROI if you set things up correctly with your virtual assistant.
[00:44.010] - Jen Lehner So first, let's talk about the built-in ROI. Okay, so this part is really simple and I think pretty easy to wrap your head around. And that is, if you're spending several hours a day doing admin work, work you don't like, that doesn't directly affect the bottom line in your business, then that means you are spending less time in your business doing the things that you do enjoy that you are good at, that only you can do, that does affect the bottom line in your business.
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[01:13.670] - Jen Lehner So if you take a few of those hours, so let's say you take three of those hours and you offload 3 hours worth of those tasks, maybe it's social media posting, or creating social media graphics, or tweaks to your website, or the creation of landing pages, or sales pages, or setting up webinars, 3 hours worth of work, whatever that is.
[01:36.500] - Jen Lehner You pass that off to someone else. Then you take that nice chunk of time, those beautiful 3 hours, and instead you spend that time doing things that directly affect the bottom line in your business. So what is that? That might be finishing the book that you are writing, or creating that online course, or writing your Signature Talk, your Ted Talk, or calling up people in your network to create some joint venture opportunities, finally launching your podcast. Or let's say you spend those 3 hours having discovery calls with potential clients, and in those 3 hours, you manage to get in four discovery calls. And out of those four calls, you sell one coaching package for $1,000. Meanwhile, let's say you paid your VA somewhere between 15 and $30 for those 3 hours. Or even if you paid your VA $60 for those 3 hours, you come out way ahead. This is a real example. This is a very realistic scenario. This is not hypothetical. I just can't stress this enough.
[02:46.190] - Jen Lehner Okay, now let's talk about the second type of ROI that I don't think a lot of people think about when they think about hiring a VA. This is when your VA works on tasks that directly affect the bottom line in your business or very closely affect the bottom line in your business. And I've talked about this on other episodes before, and I've referred to them as PRDs or perpetual revenue drivers. These are especially great when you don't have a whole list of projects to give to your VA like if you're on vacation, because these are tasks that your VA can always do when they run out of other tasks.
[03:24.420] - Jen Lehner Okay, so what does this look like? Well, let me ask you a question. Do you run Facebook ads? If the answer is no, great. This is for you. Or if you answered yes, this is also for you. So running Facebook ads is all about building our audience, right? We want to build our audience, get the right people into our world, so we could share with them all the great ways that we can help them and they could see our offers, right? But there's another way to build your audience. And yes, social media is important, very important, but a really much more powerful way to build your audience is to get in front of someone else's audience.
[04:04.330] - Jen Lehner And so a perpetual revenue driving task for your VA would be that they are your booking agent. They become your booking agent to get you on other people's podcasts, or get you on other people's livestreams, or webinars or radio shows or TV shows, whatever it is, to get you in front of other people's audience, to get you speaking gigs at conferences. And along the same lines, think about this. And this is the part about setting things up correctly.
[04:33.980] - Jen Lehner Imagine walking into your office every morning, five days a week, opening up your email. And while you were sleeping, your VA was out researching. She was researching, or he was researching all the people that you need to connect with today. So maybe you ask your VA to give you a list every morning of three podcasts to reach out to, three influencers to connect with, three potential partners to reach out to, three leads, three vlogs, three Facebook group owners.
[05:03.790] - Jen Lehner Every morning then you spend about 15 to 20 minutes, I would say, reaching out yourself to those people consistently, every day, five days a week. This is incredibly powerful. And it's the consistency of this that is so important.
[05:19.180] - Jen Lehner And back to the booking agent thing, your VA also, and one of my VAS every single day reaches out, because we have a system for this, reaches out directly. I'm not even the person reaching out to the podcast to get me booked on these podcasts. She actually sends the emails and makes those connections. She does not pretend to be me. And this is very important. She is reaching out as my VA, as my booking agent, to get me booked on these podcasts.
[05:50.510] - Jen Lehner Another really important, but not obvious way to create ROI is to leverage your team to add value to all of your existing offers. For example, if you're a coach and you offer group coaching on your sales page, and as part of your offer, you can offer technical support or whatever it is that your team might have specialty in that would benefit your clients. And I do this in my small group coaching program, the Accelerator, 90 Day Accelerator. So I'm able to tell the members of this program, hey, if you need help with X, Y, and Z, Neeca will be happy to jump on a call with you and help you figure that out, help you sort that to show you how to do that, and in some cases, to do that for you.
[06:38.450] - Jen Lehner So I do this in a number of different ways. I'm an affiliate for a platform called Kajabi. It's all an all-in-one business system. It's got email marketing and landing pages and websites, and you can put your website on it. It does everything. And that's what we run our business on. So naturally, because I love it so much, I am an affiliate, meaning if someone purchases Kajabi from me, from my unique affiliate link, then I receive a small percentage of that sale. So because my team are specialists in Kajabi. I can offer to people who might be interested in Kajabi. I can say, if you purchase through my link, my team is going to have two calls with you to get you set up. And we're going to put you in our program, Kajabi Camp, Which gives you access to a whole bunch of Kajabi training that we've created and continue to create as certain questions arise.
[07:29.640] - Jen Lehner Or in my program, Front Row CEO. That teaches you how to hire and train and work with your Perfect Match virtual Assistant. Neeca my head VA has increased the value of that program exponentially because she actually has done several trainings in the program because she's a VA after all.
[07:46.810] - Jen Lehner So she could speak to things that my students need to know better than I can. Additionally, she came up with a great idea to offer as a bonus, our Front Row VA program and Leadership Academy that she and the rest of my team run. So basically, when people buy Front Row CEO, they get these two amazing bonuses. And we can increase the value of the program by saying, not only are we going to show you how to hire, train. And work with your perfect match virtual assistant. But also we're going to give your VA access to a whole course created especially for your new VA that shows them all the tech training that they're going to need to work with you.
[08:29.000] - Jen Lehner In addition to a whole bunch of other important topics that might be uncomfortable for them to have with their virtual assistant about how to anticipate their needs and how to communicate effectively and so forth. And my team is also going to offer live support calls once a month for their new VA. So this is a huge increase in value. And in my exit interviews with the alumni of Front Row CEO, many of them say that they purchased the program because of that added support.
[00:09:00.590] - Jen Lehner And in my membership site for Front Row VIP, Neeca runs our entire Accountability Challenge, among other things. So if you have been worried that you can't afford a virtual assistant, I would argue that if you have a business, meaning, you know, this isn't just a little side hustle. This isn't just a hobby for you. If you have a real business, you can't afford not to have a virtual assistant.
[09:27.230] - Jen Lehner So I do have a free workshop coming up, so mark your calendar if you're listening to this before August 15, we're going to have a free three-day or five-day workshop. I think the workshop itself is going to be three days, but we're going to have some other fun stuff built into that whole week. And we've got a pop up group going right now that we've started and everybody's chatting. It's all about hiring, training, virtual assistant. So if you're interested, go to ceosecretstraining.com. Not one secret, but many secrets. There's an S in there, ceosecretstraining.com. And of course, if you have questions or comments about this episode, I'd love for you to find me on Instagram and send me a DM. My handle is Jen Lehner, and that's spelled L-E-H-N-E-R.
[10:14.990] - Jen Lehner This was a very short episode, but hopefully you found it helpful and we'll talk more next week. See you then.
