chatsimple

Instagram Lead Machine: How to Use ManyChat the Right Way in 2025 with Mel Eilers

 
 
 
 
 
 
 
 
 

SHOWNOTES

In this episode, I sat down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind.

We dug into how Instagram and ManyChat have evolved, why DM automation is absolutely critical for lead generation today, and simple strategies you can implement this week (even if you’re a total beginner). Mel shares real-world case studies, the latest AI integrations, and actionable tips to avoid the pitfalls that many businesses make when automating.

What You’ll Learn in This Episode:

  • What exactly is ManyChat—and why it’s 100% Meta-approved

  • Why DM automation skyrockets your conversion rates compared to link-in-bio strategies

  • How to set up your first "lead magnet" flow inside the DMs
    Story triggers, Live triggers, and 10+ ways to automate lead capture

  • How (and when) to use DM automations without annoying your followers

  • The power of conditional logic and tagging to personalize your marketing

  • Common mistakes brands make—and how to avoid them

  • Two powerful case studies: one for coaches, one for e-commerce brands

  • What you need to know about ManyChat's AI features and integrations with ChatGPT

  • The golden rules of permission-based marketing in 2025

ManyChat isn’t just a tool — it’s a powerful strategy for building real relationships and boosting conversions right inside Instagram. Start simple, stay strategic, and watch your engagement (and email list) grow quickly.

PS: Want to see a pro ManyChat flow in action? Go comment on my podcast episode post with Mel here: @jen_lehner

RESOURCES:

 
 

TRANSCRIPT

Gary Vaynerchuk (00:00) Hey, guys. It's Gary Vaynerchuk. And you're listening to the Front Row Entrepreneur Podcast with our girl, Jen.

Jen Lehner (00:10) Our guest today is known as the ManyChat Queen. She helps brands personalize their connection with followers through ManyChat automations, helping to boost reach and engagement, leading to higher conversion rates through a seamless customer journey. Welcome to the show, Mel Eilers.

Mel Eilers (00:30) Thanks, Jen Lovely to be here. Thank you for having me.

Read more...

Jen Lehner (00:33) Yeah, I'm so excited to talk to you because honestly, our business has used MiniChat over the years. I know that we aren't really taking full advantage of everything that it can do. We've been fully immersed, mostly our automations these days are all about AI flows and AI workflows and so forth. So I am going to have some questions about that and integrations and so forth.

But first, let's just start at the very basic level because a lot of our listeners may not even know what mini chat is. What is mini chat?

Mel Eilers (01:09) So ManyChat is a chat marketing platform and it is, I think it's super important to point out initially that it is 100 % a meta-verified business partner. You are 100 % allowed to use this into the backend of your Instagram platform or your Facebook business page. You can also connect into WhatsApp and SMS and Telegram, I think. I predominantly talk about Instagram because I think that's where a lot of people get their...

traction these days, but essentially it is a way of automating some of those DMs in the backend of Instagram. So you may have seen, certainly in the last six months, because things have kind of exploded a little bit in the last six months with people saying, comment this word on my post and I will send you something, a lead magnet, whatever it is. And then the people comment and then that sends an automation in the backend into their DMs.

where they follow the prompt and they sign up for the lead magnet and it's all within the DM. So you're not sending them to a link. You're not sending them off platform. It's all within that DM, which makes it such a great seamless customer journey. So ManyChat essentially is a way of automating some of those conversations in the backend of Instagram.

Jen Lehner (02:25) Yeah, and I think that is really such an important point because back in the early days, there was some question about like, is this kosher? know, are we going to get penalized for this? And I feel like in the old days and the beginning days of many chat, like we did get dinged, but eventually they all got together and now they love each other and and it's all good. So

The first question is, why should we be using MiniChat on our Instagram?

Mel Eilers (02:58) So from a brand point of view, a personal brand, large brand, whatever you are, if Instagram is one of your main platforms for getting leads and sales, you kind of, the only option if you are not using ManyChat is to send them to your LinkedIn bio or to, you are obviously from stories, you can also send them to a link. But if you're sending someone to LinkedIn bio from your posts, you're firstly, you're sending them away from the posts that you want them to engage with.

Secondly, you're sending them then to your bio where they may or they may not find the right link because you can have quite a few links there now. Right. And then you've got to remember to actually change your links to make sure you've got the right link there. And then once they find the right link and they click on it, you're then sending them off Instagram completely. So if you're looking for Instagram to be made one of your main platforms by using ManyChat, you're getting it. You can gather all the user's details within the DMs. You don't need to send them.

a link and obviously when you send someone to a landing page, a website or whatever it is, say that you want them to opt in for something, you have no control actually over whether they opt in or not. Once they've left Instagram and they've gone and they've hit your website, if they don't opt in, you can't necessarily get them back. Or, you know, if they get distracted or whatever it is, whatever reason they've not opted in, you can't get them back unless they remember that

wanted to opt in for that thing and then the door bell rang and they got distracted. Or even possibly you send them a retargeting ad through Facebook ads or something like that. within ManyChat, if you bring them into the DMs and have that conversation within the DMs, even though it's automated, all they really have to do is comment that one word and then if they're opting in for something, they're giving their name and they're giving their email all within the DMs. So for the consumer, it's like a 20-second journey, essentially.

where you're not sending them off on some convoluted journey to go and find your link to opt in, which for the, so for the brand means if the consumer, if it's a super easy journey for the consumer, your conversion rates are going to be a lot higher.

Jen Lehner (05:06) Yeah. And so in your flow, in your automation flows, do you, do you ask for the email first thing? that the first question?

Mel Eilers (05:16) No. So I always build as if it is a conversation because it's meant to, know, chatbots are meant to be fun. They're meant to be conversational marketing. So the first note that I would always use would say, hi, I think it says, this is Mel's Instabot. It looks like you're looking for the lead magnet or the webinar signup for whatever the subject is. Is that right? So we're checking with the user that they know that they're in the right place. They know that they've landed on the right thing that they're opting in for that thing.

And they click yes. then the next step will, depending on what they're opting in for, will normally give them a couple of sales messages. So if it's say, for example, it is a free PDF lead magnet. It would say this, this great lead magnet, you know, this is, you know, problem one, problem two. And this is kind of, you know, solution one, solution two. You do, you definitely still want this. And they say, yes, hopefully. And they go great. All I need to do now.

is ask for your name, just type it for me below. So we're explaining what we need them to do. So it's super simple because you make it super clear that conversion rate is going to be higher. So then to say, please, please just drop your name, just type it in the box below. They type in their name and the next question will say, and now I need your email and just type it below and they type it below. And then ordinarily the next node will then be great. That's it. That's all you need to do. And then we close the conversation.

In the same way we've opened the conversation by saying, hello, we close the conversation again by saying, that's it, you know, enjoy the rest of your day. You will soon find that lead magnet in your email basket. Bye bye sort of thing. So otherwise, because if you don't close the conversation, you can sometimes find people that are going, is there any more? Is there any more automation coming? Is there another message? So we, we close the conversation and that gives them a nice little loop. they come in, they give them their name, they're giving them that email, and then they know that they're done and they can go and get on with their day.

Jen Lehner (07:07) I love it. But how much functionality is there? Can it be used with stories and Instagram lives as well?

Mel Eilers (07:14) Yep, it certainly can. In fact, I always recommend that when you set up your flows, a lot of people do use the post and reel trigger because that's where we want a lot of our traction, you can also the post and the reel trigger. It's within Minitab when you build it, at the very start, you're saying what is going to trigger this automation. So there is the post and the reel trigger, which means it will work on all your posts and reels.

Jen Lehner (07:24) The what trigger? Sorry? Right, right, okay.

Mel Eilers (07:40) There is a story trigger, which means if you mention your keyword in your stories, that will fire and they type in the message box at the bottom, that will also fire it. It can also be fired from Instagram lives. It can also be fired by a direct DM. It can also be fired by someone mentioning you in their stories. So if this is a great one for e-commerce brands, actually, you know, e-commerce brands have like a lot of people will tag them in unboxing videos.

and they'll get the brand or get the message. If they're a large brand, they probably get tagged in an awful lot of stories. So their DMs are probably, you know, this prolific, the amount that are probably in there. But if you can set up a story, mention or reply that just simply says, thank you for the tag, thank you for the mention, appreciate it. And then from a consumer point of view, they're getting the recognition that the brand has said thank you. But from the brand point of view, they're not spending hours in the DMs trying to respond

to everybody to say thank you. So that can all be automated. also, I make sure I have my keywords in my bio as well. It can link into Facebook ads. There is, and there's also menu options as well within many chats. So I think there's about 11 ways that you could, you could fire your automations from within Instagram.

Jen Lehner (09:02) mean, when I'm hearing you talk about it, I'm thinking, gosh, why do I not have this connected to everything? But then I'm like, is that going to get old? I like every reel, every whatever I say, comment, you know, bonanza down below, like, should we be selective on how we use this? ⁓

Mel Eilers (09:21) personally think so, yes, because I think people's audiences, they don't like to be sold to in every single post, I think. I think, I mean, for me, if I, I'll only advertise my stuff if, you know, I'm actually in the list building mode for whatever it is, you know, and probably every sort of three to four posts, I'll mention some sort of automation saying comment below to get this or DM me this word to get this.

I think if you're using it on every single story, then people will possibly start to tune out a little bit. think, don't think it's necessary. I personally wouldn't do it on every single story.

Jen Lehner (09:58) How would you do it in a story? It's same thing. You would set would you put text on the story or would you just say in the story text down below?

Mel Eilers (10:06) I just say it verbally, say comment, whatever the key word is and pop it in this box here. But then I also, you know, for me, I always have my captions on my stories as well, if I can, which makes sure that people who are listening without sound on also know. So making it super easy for them to opt in.

Jen Lehner (10:23) Awesome. All right. So as people are starting to think of like the kind of flow for lead generation that they should deploy in their businesses, can you give us an example of a good flow?

Mel Eilers (10:38) Well, essentially, think the lead generation flow is like the workhorse of many chat. think it's a super easy way to bring them into the DMs. You're only gathering their name and their email, and then you're zapping that information over to your CRM, hopefully, to then ping them whatever it is. You can also build the one thing, you know how a lot of econ brands have a standard sign up flow, sign up with us to join our newsletter and get 10%.

That, was another one to great one to replicate onto many chats. If you're more of a lead generation, like coaching or course creators, I would certainly automate your main list building, you know, lead magnet, whatever that is. So for me, I have like a, I have a many chat starter kit and I have a free kind of PDF guide. So they are the two that I mentioned the most in my flows, but you can also for clients, I build like webinar registration flows. So if they are holding.

webinar as a mode of lead generation, in lieu of there being an upsell to a larger course, we can take those registrations within the bot as well. you're literally because essentially that's doing the same thing. They're just gathering their name and their email and being interested in the webinar. You can do all sorts. If you were a company that used a quiz possibly as a lead magnet. So you have some sort of product quiz, what product would suit you? If it was skincare or something, you could say,

This is the product that suits you with various questions. There's so much that you can do.

Jen Lehner (12:10) And there's that, ⁓ sorry to interrupt you. No, there's that beautiful tagging system. So based on the behavior that you take there inside of MiniChat, MiniChat is segmenting it beyond, even further.

Mel Eilers (12:14) Sorry, go ahead.

Yes, definitely. So you can use tags in the backend, same as we do in our email platforms. You can use tags to segment your audiences. You can use conditions as well. that comes in, know, conditional logic. So if someone comes in and you're looking, have they got this tag? No, they haven't. So they go this way or yes, they have. So they go this way. So for example, I would use that in a way that, you know, when someone comes into my flow, I use a condition to check whether many chat already knows their first name.

and their email. And if it does, i.e. they've opted into one of my automations before, then the flow says, it looks like we've chatted before first name. don't need, therefore I don't need to gather their name and journey even quicker. So they come in, they confirm what they want and it goes, we've chatted before, you're done. That's it. You're registered.

Jen Lehner (13:08) Love that.

that's brilliant. Yeah, I love that. That's really great. We definitely haven't used that condition and I love that. So are there any new integrations between MiniChat and tools like ChatGPT and Claude that you know of? Have you played around with that yet?

Mel Eilers (13:32) So ManyChat does have AI functionality within. It's something I've looked into. I don't use it a lot yet. It is a higher fee on ManyChat to use the AI functionality, but you can integrate it with. So for example, like one of them is to recognize the intent of a message. So instead of using like a keyword to fire off a specific automation,

you can recognize the intent of a user's message. for example, if you are a large brand and someone wanted to know your opening hours, you could, and they typed into the DMs, you know, what hours are you open? Then the AI can recognize the intent of that message and deliver the answer to that. If you've got everything uploaded into the backend of the knowledge base. there's, yeah, there's various ways you can do it. And it does integrate as well with ChatGP too. So it's not something I've tested a lot of.

But I do know the functionality is there and it will only improve from here on in, I'm sure.

Jen Lehner (14:36) What are the rules? Because I remember this again, this is in the olden days. I think I remember there being like very strict rules about how many messages you could send in a certain amount of time and to a certain number of people. Like what are the parameters there?

Mel Eilers (14:56) So there's slight differences between Instagram and Facebook and WhatsApp as well, even though they're all meta-platforms. So on Instagram, is the 24-hour rule, which also does apply to Facebook as well. So someone opts into your automations and they take your intended action. You then have 24 hours in which to send them any further relevant automations, should you choose to do so.

I would always caution that you are strategic with your marketing and you don't just bombard them with more automations unless it's, you know, part of the journey that they're already on. Once that 24 hour window is up, you cannot send them anything else via automation. It doesn't stop you going into your phone and going to the DMs and starting a human conversation, but you cannot send them any more automated conversations until they choose.

to opt in again. So many chat is very much permission based marketing. Now there is a couple of functionalists over older Instagram accounts and I actually have this function, but I know a lot of people don't. There is the ability to build a list and you have to name that list with what the subject matter of exactly why those people are on it. And this does exist on Facebook as well for everybody. Everybody can have this function on Facebook, but not everyone has it on Instagram.

So for example, when I run a webinar for myself, they opt in and then I say, I'd like to be able to send you reminders here on Instagram. Would you like to opt into that? And they click yes. Then they go onto that DM list so that I can then send them messages outside of that 24 hour window because they have opted in to that. Sadly, not everybody has that functionality though on Instagram. So the majority of accounts

Once that 24 hour window is closed, you can no longer get them via any automation until they opt in again.

Jen Lehner (17:00) Yeah, I vaguely remember that because I remember there was a thing called broadcasts where you could just because I felt like that was one of the big benefits of having this, you know, so yes, ideally we've collected all the people's email addresses who have opted in or engaged with our many chat. But if not, and in addition, because we have a way to contact them over there.

To me, that was always one of the big benefits. So that if you wanted to reach out with a message, you could send this broadcast. But what I'm hearing you say is that you really can't do that unless they explicitly opt in. And even then, you were asking them very specifically for reminders for the webinar. So you couldn't use it to say, I've just added a bonus, right? Or you really have to use it just to be like, hey, our webinar starts in...

10 minutes.

Mel Eilers (18:00) mean, if that bonus was part of the webinar set up, or it was to do with the subject of which they've already opted in for, then yes, but you couldn't say, you couldn't have them opt in for a webinar list and then say, by the way, I've just kind of, I've just opened up a new shop down the road. That's, you know, completely different. That's not what they've opted in for. So any messages that are relevant to what they've signed up for are absolutely allowed.

And that is how, that is how it's now done on Instagram. So they have to opt into a certain list and then you can do a broadcast to that list. So you could have people opting in if people did have this functionality, if they have got older Instagram accounts and they've already activated that functionality, you could have them opted in to a list called something like daily tips or something like, or daily news. And then they would be expecting to receive some sort of daily news. but you wouldn't have it.

For a certain sector of people who say are perhaps signed up for a webinar, you couldn't then start sending them daily news because that's not what they've opted in for. So the functionality does exist on the Facebook side, but it is a little different, sadly, on the Instagram side. I think it's such an amazing functionality, but not everybody has it.

Jen Lehner (19:14) Yeah, I mean I could be imagining this, I feel like I've heard that many chat is a good way to reengage cold followers or inactive leads. But I don't know how you would like on your email list. Does anything come to mind for you for that?

Mel Eilers (19:31) No, I mean, once you've kind of used ManyChat to get them from Instagram over into your email, I would be looking to do that via the email platform, I think, because of the way that ManyChat is permission-based marketing. Right, right. They would need to opt in again via Instagram, really, to become like a warmer lead again.

Jen Lehner (19:53) What, and not to put you on the spot, but can you tell us, because I think this is what will get really people excited about MiniChat if they aren't already using it. So, you know, share with us a recent story or a case study where, of something someone has done with MiniChat to get great results.

Mel Eilers (20:16) So I can think of two actually immediately. One is a client of mine, Katherine. She is a retail coach. So she has just over 10,000 followers on Instagram. she's not huge, but she has a sizable following. And so she does like master classes and group programs to help e-commerce brands maximize their sales essentially. She had been using ManyChat for as long as I had, but she confessed she didn't really know what she was doing, she didn't have time to sort it out, et cetera, et cetera. So she became a client of mine.

And I rebuilt some of her flows for her. One of her main lead magnets we rebuilt and with the opting in within the DMs. So they were coming in, they were being introduced as Catherine Zinsdabot. They're giving a couple of sales messages about what the lead magnet was.

Jen Lehner (21:02) Sorry, let me just interrupt you really quickly. Can you give us an example of something that she's saying in the post, like in her actual content, like the piece of content, if you'll start from there, yeah.

Mel Eilers (21:15) We agree the trigger words and then she writes her post, is obviously appealing on the angle of what the lead magnet is. So for example, she has one on getting rid of too much stock. So she writes about the pain points of having too much stock is profitability, et cetera, et cetera. Would you like my, I have a free guide, comment stock or stock doctor or something below.

And I will get that sent over to you. So she has it in the, she has it in the actual text. She then has it also in the visual as well. So it's super clear for people who skim read. And then she likely, if she's promoting that, she'll likely do stories as well, verbal stories where she'll say, comment this correct keyword below. So it's, it's in stories. The keyword is in the text and it's also in the visual as well. So she's maximizing her chances for the opt-in.

So for this particular first lead magnet that I built out for her, she had a 90 % conversion rate. Everybody who opted in, i.e. they landed in the DMs, 90 % of them took that intended action, which was to sign up for the lead magnet. It was free, so there's no cost involved. It was just a name and an email and some sales messages, and that was her done essentially. So that would be one.

Totally different use case. Another student of mine, she trained with me back in September. She is a fashion stylist in Ireland, Sarah. She has quite a large following. I think she's got like 45,000 followers, so a much bigger audience. And she wanted to use ManyChat to bring people into her DMs to gather their name and email. So she was this building, but then to send them a discount code and then send them. they give the name and the email.

then get the discount code, not the other way around. So to make sure she's got the list building bit in first, then she delivered the discount code and then she gave them website links that went directly to the outfit that they were commenting on. So for her, it was a way of list building, direct conversations with people, bringing them into the DM, so not sending them off to LinkedIn bio and then sending them directly to...

the outfit that she was showcasing that day with a discount code and a link going here you go. And so she, think her, I think she got about 300 comments or something on that first post that she ever did. So he was super excited with that. that's kind of two different sides really, one purely generation and the other one, you know, on a much more for much more of an e-commerce brand. So, but both phenomenal results.

I think it's also worth noting that a lot of people will say, I don't have an audience that big. Catherine's is sort of over 10,000, Sarah's is about 45,000, but lot smaller accounts can do really well with it. I only have over a thousand followers, I think on Instagram, and I predominantly use it for lead magnets and webinar registrations. That generally is it, but that's where the importance of your organic content really has to

happen first, really. despite, however, or, you know, whatever your audience size is, is almost irrelevant because it's the engagement that you're getting and the traction that you're getting. If you've got that and you've got people talking to you in the comments and in the DMs already, implementing ManyChat then is going to amplify that. ManyChat, it's important to note that ManyChat is not some magic tool. We don't just plug it in and then everyone starts commenting. Sadly, that doesn't happen. You have to have.

the organic traction first and then Manytrap will amplify what you've got by all the comments that you're getting will then obviously play as well with the algorithm and you get better reach.

Jen Lehner (25:18) So there was no Facebook ad money in those two examples that you gave us that was purely organic traffic. That's fantastic. So what's a good starter flow for someone who's just brand new at this? Like, where would you start?

Mel Eilers (25:33) So I would start, this is where I recommend people start, but I do obviously recommend that you then move on. So on ManyChats free plan, you can easily build yourself a super sort of, you know, comment to a website link flow. So they can comment a keyword, they come into the DMs, you make sure they, you know, give them that little hello message and go, here is the link that you would like. that's admittedly, yes, that is then sending them off platform.

to opt in or to read or to listen to whatever it is you're sending them to. But I think that is a great way for people to start to just then to start to think, okay, how can I actually get more strategic with this? And that the step up from that would be to have definitely have MiniChat Pro. I think it starts at $15 a month. So it's not huge money. And then learn how to build a, like a list building flow.

where they are opting in within the DMC. You're not having to send them out off platform with a link. You can do it all within the DMS, but that super simple flow is available. You can do that on the free plan. The data collection notes of name and email, unfortunately aren't available on the free plan. have to have pro for that. But if you just wanted to go in and have a little mess around, get the free plan and then just go in and have a little play. Cause it's quite easy to set up.

And that would then hopefully spark some ideas about what they could do next.

Jen Lehner (27:05) Yeah, I love that. And I love that you said it was easy because again, I haven't been in there in a while and my team pretty much does all of that stuff now. I remember when I was messing with it myself, it was very, it's like a really nice, simple user interface. And it's, it's very intuitive. Wouldn't you say?

Mel Eilers (27:25) Definitely. It's drag and drop. So it's a no code platform. I think if you wanted to get super technical, know, way down the line, there is some sort of coding that you can stop to implement. in order to, you know, to get really good strategic results, you don't need to be able to learn to code. It's not necessary at all. You're literally dragging message nodes around and linking them up with arrows as to where the conversation is going and then implementing any tags or actions that you need to do. But it is super simple.

It's very much follows like a logical conversation. You're literally building each node. Yeah.

Jen Lehner (28:00) I know it like you said there has been an explosion of creators like doing the you know comment You know bacon down below, but I really I really enjoy it. You know I really I really like it I'm commenting all the time to get those Lee magnets Yeah, and I appreciate the ease of of doing it like as well because I can just click on it right there in the chat Yeah, and to get the thing that I want because honestly with all the distractions if I have to go

check my email and sometimes I know they come via email as well or maybe they do but whatever it's like I take care of it then and there and I don't have to forget about it you know and I'm not likely to forget about

Mel Eilers (28:40) This is an important thing to say, because if you're signing up for a lead magnet or something, you can then deliver that lead magnet within the chat flow. Depending on what it is, it's a PDF or a guide or something, you can then deliver that within the chat flow, as well as then back it up via an email. So it's almost like a two-pronged attack, as it were. don't have to not do it in the chat flow and only get it into the email. You can deliver it there and then.

Jen Lehner (29:05) Yeah, and that's such a benefit because if you deliver the PDF, I'm thinking this out, if you deliver the PDF in the DM and then the user opens it and maybe within that PDF, like there's a next action to reply or whatever, I guess you don't have to worry about it going into a spam folder.

Right, so many, you know, oftentimes that's a real problem. You've got these PDFs and they're going in people's spam folders. They actually get it and then they're more likely to engage beyond that. So that's a real benefit. And then also sending it to their inbox. It's great. So if people, you know, I always think like whenever we have someone who gives us like a little training as you've so generously done today, whoever the expert is, it's like,

Mel Eilers (29:45) Definitely, yeah.

Jen Lehner (29:58) Yesterday we had a LinkedIn training. Well, I'm gonna go follow him and I'm gonna copy what he does and I'm gonna look at his profile because he's the expert that's teaching us so all of our listeners need to go to your Instagram and Follow you and get into your DM so we can see how the pro is doing it. What is your Instagram handle Mel?

Mel Eilers (30:19) I am at socially underscore sound. I assume that we're going to the show notes as well. if you go to, is a pinned post. I think it is the first post on there. And if you comment on that pinned post, you will be able to see exactly how, how chat marketing works and how quick and simple it can be.

Jen Lehner (30:41) Wonderful, well I'll make sure and put all of your contact info down below in the show notes and any sort of last minute thoughts or tips you want to give before we wrap up.

Mel Eilers (30:52) I would just say to anyone who's kind of sitting on the fence, they're a little bit intrigued, they're not quite sure. There is no harm in just signing up for a free account and just having a little play around. And really, you'll probably then start to think, if you do a little bit more research into it, think about what you actually could automate. Think about where your pinch points are as a brand. is the...

know, the, is the best thing that you could automate? And that is always, you know, your, best performing kind of lead magnet or lead generator, whatever that is. And just, just have a go. That's the only way really that you will know whether it's right for your brand. But I think it's absolutely a phenomenal platform for, for Instagram. really is.

Jen Lehner (31:38) I love it. Thank you so much. You've given us a lot to think about. I really appreciate it, Mel. Thank you.

Mel Eilers (31:43) Thank you.

 
 
 
 
 

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