How to Train a Custom GPT to Represent Your Business Voice
AI is amazing—but sometimes, it sounds like, well… a robot. The last thing you want is your clients reading emails, social posts, or website copy that feels stiff and off-brand.
That’s where Custom GPTs come in. By training an AI on your style, tone, and messaging, you can create a tool that:
Writes in your unique brand voice.
Supports your team with consistent messaging.
Saves you hours on content creation.
Think of it as cloning your communication style—without cloning you.
Step 1 – Define Your Business Voice
Before you train AI, you need clarity on your own style. Ask yourself:
Is my brand formal or casual?
Do I use humor, emojis, or storytelling?
What words or phrases do I always (or never) use?
Step 2 – Collect Training Data
AI learns best with examples. Start by gathering:
Blog posts and newsletters.
Social captions.
Sales pages and FAQs.
Customer support replies.
The goal: give AI a library of “this is how we talk.”
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Step 3 – Set Up a Custom GPT
If you’re using OpenAI’s Custom GPTs (or similar platforms):
Create a new GPT project.
Upload your sample content.
Write clear instructions: “Always use an approachable, supportive tone with a dash of humor. Avoid jargon. Use contractions.”
Test and refine.
Other platforms like Jasper Brand Voice or Copy.ai Profiles offer similar features for tailoring tone.
Step 4 – Test, Tweak, Repeat
No AI nails it on the first try. Run tests by asking it to:
Draft an email to a client.
Write a social caption.
Summarize a blog in your voice.
Compare results to your originals. Adjust instructions as needed.
Step 5 – Put Your Custom GPT to Work
Once your GPT feels aligned, start using it for:
Drafting client communication.
Brainstorming blog and content ideas.
Creating internal SOPs that sound like you.
Remember: AI drafts, but you approve. Keep the human layer for authenticity.
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