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How To Use AI For Marketing In Your Small Business

What AI Can Do for Your Marketing (Spoiler: A Lot)

AI helps with:

  • Writing emails, captions, blogs, and ad copy

  • Creating and scheduling social media posts

  • Analyzing customer data and behavior

  • Personalizing offers and content

  • Testing what works (and automating the rest)

It’s like hiring 3 new team members—for free.

5 Ways to Use AI for Smarter, Simpler Marketing

1. Write Emails That Get Opened (and Clicked)

How to use it:

  • Generate subject lines based on your audience

  • Draft entire welcome sequences or launch emails

  • Personalize content with dynamic fields (via your email platform)

Pro tip: Paste in a past email and say, “Rewrite this to be shorter, more persuasive, and include a CTA.”

2. Create a Month of Social Content in a Day

Tool to try: Later (AI captions), Canva Magic Write, or Predis.ai

How to use it:

  • Plan your themes

  • Let AI draft captions for each one

  • Use Canva or Predis to match them with visuals

  • Schedule it all in a single dashboard

Bonus: Ask ChatGPT to suggest 10 content hooks based on your niche.

Generate Blog Posts That Boost SEO

Tool to try: ChatGPT + Ubersuggest or Surfer SEO

How to use it:

  • Ask ChatGPT for blog titles based on your audience

  • Include SEO keywords in your prompt

  • Use a tool like Surfer to fine-tune formatting and ranking signals

Example Prompt:

“Write a 1,000-word blog post about how to use AI for small business marketing. Include a friendly tone, three H2s, and a bullet list.”


 
 

Ready to go deeper with AI?

Join me for a high-impact AI masterclass where you'll go from overwhelmed to empowered in just 90 minutes. Learn how to train AI to write in your voice, brainstorm smarter, analyze data instantly, automate content creation, streamline delegation, and stay laser-focused — all with the tools I personally use to save 10+ hours every week.

 
 

4. Personalize Content for Different Audiences

Tool to try: Copy.ai, Smartwriter, or your email platform’s AI

How to use it:
Segment your list or audience by behavior or interest—and let AI tailor your messages.

Example:

  • “Create 2 versions of this sales email—one for beginners, one for experienced business owners.”

5. Turn Data Into Decisions (Without the Headache)

Tool to try: Pecan.ai, Google Analytics + AI add-ons, or Zoho CRM AI

How to use it:
Let AI analyze customer behavior, predict sales trends, and suggest your best marketing channels—without needing a data science degree.

Real-life example:
A bakery used AI to find that emails sent Tuesday at 10 a.m. got 3x more clicks than on Fridays. Boom—instant win.

What AI Can’t Replace in Marketing

Your brand’s heart and personality

  • Your unique voice

  • Empathy, humor, and gut instinct

  • Real human connection

Think of AI as a marketing assistant, not the strategist. It gets the job done faster—but you still drive the vision.

Quick-Start Plan to Use AI in Your Marketing This Week

Pick one goal (e.g. write 3 emails, schedule 10 posts)

  1. Choose one tool from the list above

  2. Give it a clear prompt or input

  3. Tweak the result to sound like you

  4. Schedule it, test it, and repeat

You’ll be shocked at what you can accomplish in just 90 minutes.

Want to Go Deeper? Join the Club 🎉

AI isn’t just a tool—it’s a whole movement. If you want support, training, and behind-the-scenes tutorials on how to actually use this stuff, come hang out in the Front Row AI Club.

We’re the friendliest, most helpful corner of the internet for small business owners ready to grow smarter (not harder).


 
 

If you're ready to level up your business with AI (even if you're a total beginner), I've got something you're going to love: AI 101 Masterclass.