Our guest today, Brian Dean, is the founder of Backlinko.com and the co-founder of Exploding Topics. He's been featured on hundreds of major media outlets, including Forbes Inc, Entrepreneur and Fast Company.

When I ran across his blog a few months ago, I was completely blown away. In my opinion Brian has mastered what it means to “give value” in his marketing. I started reading everything he was writing and have been studying his work very closely.