This podcast is with one of my favorite people Sandra Scaiano. She’s a branding, PR, Kajabi, and digital marketing expert. I wanted to get her insights on identifying and creating your brand voice. Sandra has a great method for helping her clients do this and she shared it all. You’re going to love how easy she makes it to understand and implement your own brand voice.
“We’ve been worried about what other people think since day one.”
Yeah, she said it. Susie Moore is the author of the recently published book Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life and she walks the walk.
She doesn’t just talk about this and tell aspirational stories. She shares her secret to never worrying about negative comments and how saying it's my fault is actually a good thing!
Hear how Susie’s lack of formal education didn’t stop her. She had an impressive corporate career before she started her side-hustlxe. She’s a self-described former blazer wearing, business card carrying corporate executive. Susie breaks down why she decided to start her side-hustle (now full time) and why getting free media was her only strategy in the beginning.
