Today’s podcast is incredible! I promise you’re going to find this helpful. Guest Greg McKeown the author of Essentialism: The Disciplined Pursuit of Less. I have read this book 3 times and when I surveyed my business peers asking which book they found most helpful, Greg’s book was mentioned more than any other. In case you haven’t read the book, I want to explain what essentialism is in the context of our conversation and all of Greg’s work. Essentialism defined: The disciplined pursuit of less, but better. It’s the pursuit of what is essential, the elimination of what is not.