If you have been following the buzz around Matt Shumer's viral article "Something Big Is Happening," you have probably noticed it sparked a massive debate. Some people are panicking. Others are rolling their eyes. In this episode, instead of picking a side, I break down all of the major counter-arguments, and share the surprising common ground where everyone actually agrees.

If you have ever opened ChatGPT, Claude, Gemini, or another AI tool and felt unsure where to start, this episode will give you clarity.

This is one of the most common questions I hear, and in this episode, I walk you through how to think about AI tools in a way that removes confusion and decision fatigue. Instead of chasing the “best” tool, you will learn how to approach AI strategically so it actually supports your work instead of slowing you down.

A Core Prompt gives AI a clear source of truth so you are not starting from scratch every time. The result is better output, less editing, and responses that actually sound like you.

If you have been using AI and feeling like the output is generic or off, this episode will change how you use it. The issue is usually not the tool. It is the lack of context. In this episode, I share how to create a Core Prompt, a single document that helps AI understand your business, your audience, and your voice.

A Core Prompt gives AI a clear source of truth so you are not starting from scratch every time. The result is better output, less editing, and responses that actually sound like you.