How I Use Evernote to Manage My Biz & My Life

How I Use Evernote to Organize My Biz and My Life

Evernote is one of the most important tools I use in my business, and my life.  Although I do still love a nice sharp pencil and a clean pad of paper, nothing beats Evernote for keeping things organized. The secret to using Evernote successfully is in it's tagging feature. Yes, you can create oodles of notebooks and categories, but if you are anything like me, you will forget where you put something as soon as you put it there. Tags allow you to simple type whatever logical word comes to mind into the search bar, and if you tagged your item, it will pop up instantly. 

I created this video, below, to demonstrate, and also a workbook.



How do you use Evernote? I'd love to know!

How to Make a Content Creation Assembly Line for Your Videos and Blog Posts

content creation assembly line for your video or blog post

In order to really grow an audience, it's so important to create good content, CONSISTENTLY. You want to become the go-to person in your niche. But creating good content, consistently is not exactly an easy proposition, right? This was a challenge for me, for sure. When I did create content, it was usually pretty good, but it was the consistency that I had trouble with. It might be months between vlogs or blog posts. Or even livestreaming or posting on my Facebook business page. 

That's when I decided to create a system, and it's made all the difference.

Use this as a guide, but don't feel like you have to do every single thing I've mentioned. The gist of it all is this:

1. Batch your content (you create several videos or blog posts at one time)

2. Move each piece of content through a process. A content assembly line.

(Having a virtual assistant to help with this is a game changer, and I created a free mini-course on the topic here.)

My favorite place to create this assembly line is in Trello, and I've made a template for you

Click here for your template.

Click here for your template.


Thinking about my content creation systems like this is really a credit to Todd Herman, who is a genius performance coach. A year ago I signed up for his course, 90 Day Year and using his methods I was able to accomplish a year's worth of progress in 90 days. He's got great free videos here.

Make sure and grab the workbook and checklist below.



What are your biggest challenges with creating content consistently?



The Benefits of Streaming Live From Your Personal Facebook Profile

fb live streams from profile.png

Live streaming on Facebook is a wonderful way to connect with your audience.  But when we stream from our business pages, it is 100% public.

Streaming from your personal profile allows you to live stream for a very specific audience.  

Before you can do this, you need to create a few lists.

This video shows you how to do that.

Next, click on the "post" icon, pictured below:


Next, choose the audience that you want to reach with your broadcast.

facebook live 2

Give your broadcast a good title; make people curious.

Facebook live 3

Once you are live, find your self on your laptop, desktop, or second device and click "share". One caveat: if you want to share from your personal profile to other places, only the people who are the original list will be able to see it elsewhere, so you may at that point want to change the privacy settings to "public".

Facebook Live 4

Notice the options! So cool, right? You can share into a group (OR MORE THAN ONE), AND you can share to one (OR MORE) Facebook pages that you manage. HOW COOL IS THAT?

Facebook Live 5

In the image below, I am streaming live in my Facebook group, The Front Row.


...and here I am simultaneously streaming to my business page. (Mustache added to mask goofy/unflattering grimace.) :) 

Facebook Live 7

In summary, the main benefit from streaming from your Facebook profile is that you can select exactly who you want to see it. This is great if you only want existing clients, for example, to see what you are posting. Or maybe you want everyone EXCEPT existing clients to see. The possibilities are numerous. How will you use this feature?

How to Hire and Train a Virtual Assistant (Before You Think You Are Ready)

how to hire and train your first virtual assistant

I wish I would have known this when I first started my business: hiring a virtual assistant, right off the bat is one of the smartest things you can do to grow your business.

I know the objections:

I'm not making money yet.

I wouldn't know what to give to a virtual assistant, I can barely figure out what to do myself.

I'm so disorganized. And by the time I explain it, I might as well do it myself.

But listen up:

If you spend your days doing $10 an hour tasks, that's about how much money you can expect to make.

That is time you ARE NOT spending doing the things that are actually revenue producing. 

Hiring a virtual assistant for my tiny little business was the best move I have EVER made in my business.

I've created an entire system that will walk you through how to find someone who you can afford to pay, where to find them, and how to onboard them in a systematic, automated way that will not take up a ton of your time.

Here's the link to the free course:


Here are few of the recourses I recommend to help make the process easier. When you log in to the course, I also give you a workbook with lots of other resources as well.

Onlinejobs.ph - These are VA's exclusively in the Philippines.

Screenmailer - Record your screen and voice and share video instantly. (No uploading or downloading required)

Trello - A project management system that allows you and your VA to be on the same page, literally. (I use the free version)

Lastpass - Allows your VA to access your accounts, without knowing your passwords.

Click this link to grab the notes I created. 

Let me know if you have any questions!

How to Export Your LinkedIn Connections into Facebook

Export your LinkedIn Connections to Facebook

Did you know that LinkedIn allows you to export all of your connections out of LinkedIn?  Why would you want to do that?

The most compelling reason, in my opinion, is because you can upload these connections into Facebooks Ads Manager.  

Facebook will match up the information of these people with the email addresses inside of Facebook.  When a match is found, Facebook allows you to add this connection to a custom list.

If you have something that you want to promote on Facebook, you can then launch an add to this custom audience and it is MUCH LESS EXPENSIVE than advertising to a cold audience. Facebook knows that this person was already your lead, so they give you a bit of a break.

If that doesn't excite you, consider this: you can then take that custom audience and ask Facebook to create a "Look Alike Audience".

Facebook uses a fancy algorithm to find other people who look very similar to your existing audience and creates a much larger audience, just like it. As in, 2 million people or more.

You can then narrow the audience down by zip code, age, gender, favorite hobbies, tv shows, lifestyle, income, spending behavior, political affiliation, net worth, and on and on.

This short video walks you through export process, step by step.

Turn Those Pesky Auto DMs on Twitter into Gold!


If you are on Twitter, then you know how irritating automated direct messages (DMs) can be. But I found a way to turn these nuisances into pure gold!

What we are going to do is reply to the direct message with our own message.

1. From your iPhone (I'm sure Android has something similar), go to settings, then to "general"

2. Choose "keyboard"

3. Choose text replacement

This is where it gets really amazing.

Click the plus sign in the top right hand corner.

Next, type in your message in the "phrase" field. This can be quite lengthy. You can include links! Start your message, though, with, "Thanks for your DM".  By doing this, you are letting them know that you are responding to THEIR DM i.e. you didn't initiate the conversation.

In the "shortcut" field, type in 3 letters that you would never ordinarily type together. 

Next, go to your "messages" folder. This is what mine looks like on any given day:

Type in your shortcut, (mine is twx) and the following phrase is automatically and magically pasted into the message. "Thank you for your direct message, you may be interested in my Facebook community  called The Front Row where entrepreneurs come together to support each other and learn from each other. Here's the link, we would love to have you there...." I don't do this with everyone, just the people who I have identified as my ideal clients. You can even message them about your upcoming webinar, your freebie and a lot more. 

Guess what? 75% of the people I messaged have joined the Front Row! 

This tip has been working really well for me.  Let me know what you think.