Tarzan Kay is a launch strategist, copywriter and educator on all things money. Earning it, growing it, and helping others get more of it. She’s worked with Amy Porterfield, Ingrid Arna, Copyhackers and more.
Today on the podcast I talk all things email and you’re going to want to take notes!
You’ve heard the money is in the list right?
Well, Tarzan shatters that myth and explains that it’s much more than that. Your list is just the starting line.
Get the 5 tips she shares for personalizing to increases engagement.
You’ll love how this makes your emails matter!
Tarzan breaks down the pieces of an effective launch. It’s not just about a bunch of automated emails. That’s part of a launch, and she also shares what else has worked.
Big AHA: You don’t have to have thousands on your list!
Learn the Rule of One and obey it. Always.
You’re going to love her easy strategy for writing an interesting email that people will actually want to read!
Don’t miss the part about the Battlefield Principle.
Metrics matter, but make sure you are measuring the most important one along with the others.
She also shares her advice about scrubbing your list (do it and follow her method) why you don’t always have to have a call to action, and how to stay relevant.
She also has a brilliant suggestion for repurposing that’s going to make you happy!
Lastly, Tarzan explains the one thing we all resist and why we should get over it. She is living proof and shares how her success was tied to this one thing. In addition to her brilliant writing of course.
