facebook

How to Use the New Group Chat Feature in Facebook Groups Strategically

This is marketing GOLD if you have a Facebook group!

This is marketing GOLD if you have a Facebook group!

Facebook added a new feature to groups recently that you may have missed.

The feature is group chat, inside of groups. 

I know what you are thinking because it was my first reaction, too. 

I don't want to be distracted by annoying notifications all day long.

I don't have time for "chats", I'm working! 

But if you are a group owner, you are going to see that this new feature is actually MARKETING GOLD.

Here’s the quick overview, then I’ll share with you strategies you can use to blow the minds of your group members.

  • The group chat happens inside of your group. Anyone in the group can join.

  • You can send personal invites to anyone in the group who is a Facebook friend. (I do NOT recommend this.)

  • Up to 250 people can be in the chat at the same time.

  • Up to 50 people can be in the chat with video (even desktop!) or audio (think Zoom, or Google Hangouts)

  • Video chats, once they are over, do not save.

  • Anyone in your group can start a chat in the group.

So no let’s look at the play by play of how these work:

This is how you start the chat. I don’t think you should invite your friends, even though you can. I think this will end up annoying people!

This is how you start the chat. I don’t think you should invite your friends, even though you can. I think this will end up annoying people!

 
I think it’s a great idea to be very specific about what you are chatting about in the title. You must add at least one person to the chat. I recommend adding your VA, or a trusted colleague who understand that you might be adding her to lots of chats and you can do the same for her. You can always mute the conversation and/or leave after other members join.

I think it’s a great idea to be very specific about what you are chatting about in the title. You must add at least one person to the chat. I recommend adding your VA, or a trusted colleague who understand that you might be adding her to lots of chats and you can do the same for her. You can always mute the conversation and/or leave after other members join.

 
View from desktop after you create it.

View from desktop after you create it.

 
This is what your group members see in their notifications on their phone. (This person was on an Android).

This is what your group members see in their notifications on their phone. (This person was on an Android).

 
This is what the notification looks like in the feed inside the group.

This is what the notification looks like in the feed inside the group.

 
This what it looks like when you go inside the chat (desktop). No one is here right now but notice the options to join the chat via audio or video up on the top right.

This what it looks like when you go inside the chat (desktop). No one is here right now but notice the options to join the chat via audio or video up on the top right.

 
These are the options you see if you click on the top right “i” icon.

These are the options you see if you click on the top right “i” icon.

 
Here we see 7 people. (I’m in the lower right). 5 have joined by video and 5 have joined by audio. The clarity is astounding. Our connection was rock solid.

Here we see 7 people. (I’m in the lower right). 5 have joined by video and 5 have joined by audio. The clarity is astounding. Our connection was rock solid.

 
If you ever want to leave a chat, this is how you do it. I recommend creating a similar screenshot and posting it each time you create one of these chats.

If you ever want to leave a chat, this is how you do it. I recommend creating a similar screenshot and posting it each time you create one of these chats.

 

Let’s talk about being strategic…

Use this for QA during your launches:

Do you ever start “pop up” Facebook groups for your launches? (If not, try it! It’s a wonderful place to create loads of excitement, show off your expertise, host challenges, and close sales!). This feature takes things to the next level.
When we talk to our members via livestream, it’s great, but even though they can comment, we are still sort of talking “at” them. This feature allows us to meet with the whole group, FACE TO FACE. There is simply no better way to build a solid relationship with someone than to meet with them face to face. The way I would use this during a launch is to host QA chats about your program. They will join for the information, but be DAZZLED by the community because what you are offering, which is so profound, is an answer to the iSOLATION we all feel when we are working as solopreneurs. They will feel the energy and the buzz of the group. They will laugh with each other. They will not want to miss the boat to join your program. Especially since doors to this pop up group will be closing soon!

Use this to welcome new members:

I’m thinking of using this welcome the new members who join my free group, The Front Row. As it is, I admit all new members on Fridays. Now, I can create a new member “Meet and Greet” each Friday afternoon from 4:00-4:40 PM. I will NOT invite them by tagging them, but rather, I will share the link to the chat and post it in the usual “Welcome to our new members post” and then tag them below the post. In other words, I am not going to add them to the chat (even though I have that ability), but just link them to the chat, so that they have the choice whether or not they would like to join. Can you imagine the impact of such a personal welcome will make? Wow. Additionally if you have a great freebie to offer, this is a wonderful time to drop the link to that opt in page while you are chatting. Now they have also joined your email list.

fbchat14.png

Use this to host any QA around any particular topic.

I can see this being a really great way to host QA’s about any specific topic. I think the key is to post a beginning and end time, and end/delete the chat when it’s over. This will make sure people aren’t fatigued by it all.

Other ideas:

  • Quick feedback for content ideas or offers you are thinking about.

  • Featuring one of your members as an expert, where the members of the chat can ask questions.

  • Testimonials. A fast an easy way to get testimonials. Just remember to ask for permission to record them using Quicktime or Skype or whatever you use to record your screen.

Words of Caution:

In order to make sure this doesn’t turn into a nightmare for you and your members, I recommend:

  • Each time you start a chat, let members know right off the bat what the chat is about, how long it will last, and that they can leave the conversation at any time. Posting a graphic that shows them how to do this will be appreciated.

  • Decide what you want the rules to be in your group as it relates to this new feature. Are you OK with anyone and everyone starting a chat whenever they feel like it or would you rather limit that to only admins and moderators? Whatever you decide, add it to your group rules.

  • Be very intentional with your group chats. Make sure there is a reason behind it. Jumping on willy nilly is going to exhaust you and your members quickly.

The Bottom Line:

One of the things I love most about digital media is the ability it gives us to create real relationships with people all across the world. To share our message and what’s important to us and to help people all across the globe. Nothing has the power to build a real relationship like face to face communication and this incredible new feature in Facebook groups is allowing us to do just that.

How will you be using this feature? I’m dying to know. Let me know in the comments.

(For more ideas about how to use your Facebook group to grow your business, make sure and listen to this episode of my podcast.)

Here’s the YouTube video.

We update our articles regularly because things change quickly.  If you’d like to be notified about updates to this article, enter your email below. 

10 Content writing tips when you are stuck (or slow)

10 Content Writing Tips when You are Stuck or Slow

Recently, a member of my online community, The Front Row posted a question that received such amazing tips, tools, and feedback that I wanted to make sure and capture it all and share it with the world at large! (Here’s the original thread.)

The Question:

I’m looking for some advice on something that's really getting me down. Basically, I need to learn to write faster! I tend to be the slow and fastidious type when it comes to writing, both for myself and for my clients, but struggling to produce a single blog post in a day is harming my profitability and stopping my business from growing further. Does anyone have any advice please?

The Responses:

Batch writing! Writing several pieces in one sitting/in a row, rather than trying to write one a day? Also "writing prompts" can be very helpful -- just to get your mind flowing. If you are writing about a specific industry, try journaling/brainstorming a list of topics and then break each topic down into different ideas. Also, just old-fashioned story telling works -- sharing personal stories, defining moments in career, hurdles overcome, crazy things on the journey, etc are always a hit -- people love to read about other people's stories. Give yourself permission to free-flow write -- a lot of it will be junk, but you will find the treasures in there too!!! http://www.serped.com/client-blog-post-ideas/1903  

Contributed by April Adams Pertuis


Give yourself permission to write a shitty first draft (maybe using April's ideas above for prompts, batch writing, etc). Print out what you've written, read for clarity and punch, and edit.

I'm suspecting you are putting undo stress on yourself by thinking you are letting your audience down and ultimately hurting your credibility and bottom line. If you write out of stress and anxiety- it shows. It sounds to me like you would benefit by resetting your expectations of your blog to something realistic so that you can work on other higher priorities. Chin up. There's only 24 hrs in a day and 12 of them are reserved for your personal strength. Yes?  

Contributed by Colette Noelle Micrae


Recording yourself talking almost always reduces the stress, gets ideas flowing, and gives you a ton of material to revise and edit later. A key to making this work is not to try to edit or revise as you speak. Just talk and record. Also Dragon dictation, Google Voice, or Evernote recorder can help, too..  

Contributed by Marnie Ginsberg


Repurpose. Write it. Take out lines and make great quotes. Write a riveting intro for people to click to read the rest. Can you make 5 ways to do this or 7 ways to do that out of it? Break it out. Squeeeeeeze all the juice out of it you can. Write a blog about getting stuck. Repurpose the heck out of it. Share your solutions and continued challenges. Another trick I have is I write my rough and leave it. Then I might another 2 or 3. I give it a good day. Then I go back. Give myself 20 mins on it and break again. Over and over I come back, until it's either complete or I become more inspired. Something about the limited time and upcoming break helps.  

Contributed by Isabelle Baker


Next time someone does something nice for you, make mental notes on how you would tell this story to a child or someone with a very short attention span. If you only have a few minutes to make your point and get to the "feel good" punch line, you'll have to be brief. When you edit, make sure that most of the story is about the person and the kind act. It’s best to start at the end of your content by asking the question, “What is the main purpose of this piece of content?” Once you know the purpose of your content, for every sentence you write, ask yourself this question, “Am I going off track and confusing my reader, or is this sentence helping achieve my content goal?” When you know the ultimate goal of your content, you’ll find yourself writing both faster and better. (Source:  http://www.influencewithcontent.com/writing-engaging.../ )

Contributed by Brian Lee Rouley


I do a lot of outdoor activities (walking, running, biking, dog play) and find that some of my best "writing" happens when I'm in motion. I don't make any record of it, analog or digital, but rather just rough out main points in an outline in my head. Key phrases tend to get memorized easily too. I think anyone can benefit from this, as I think it's not a gift but rather a craft. Just the other day, columnist Connie Schulz had a nice post about walking, thinking, and writing       

Contributed by Tony Ramos


Anytime I'm stuck, I go to my dragon (google voice works too) and start talking thru what I want to say - sometimes I start with " I'm trying to explain XX and I'm having trouble - here's what I wish I could get people to understand ... talk it thru. Then I leave it alone for a couple of hours (or a day if deadlines permit) and go back to reframe and edit. It works. Also - HUGE fan of SFD - it's the only way you're going to get words out of your head some days.

Contributed by Phyllis Stubblefield Nichols


Write drunk. Edit sober. . ? Also, I use 750 Words http://750words.com/  Contributed by Yves Dropp

 
Content Writing Tips When You Are Stuck
 

Start with the single thought that guides all your storytelling and strengthens the conclusion. Divide it into three blocks, to make it simple for you to write and the others to read. Make three titles and subtitles first, that are explanatory and interesting. Then comes the central text. The first one is "intro block", where you may start with one strong phrase that describes and intrigues at the same time and contains also your keywords. Like saying something about the issue and then start with a question. In the intro, you can make three phrases, not more. The second block gives more details and you can make the list of terms that you will use to explain it deeper (bullet points). The third block is the conclusion that has at the end the call to action. You can use also the self-explanatory images for each block. If you start with this simple structure, it will help you to take out the "image" you want the others "see" and "accept" about something. Imagine you have a friend who would like to know "what happened". Just like that. Once you have this "habit" to take out the structure, you can work on formats. And this way will help you to shorten your time and finish the article in max few hours. (Put some good music on while writing.)

Contributed by Valerija Brkljac


What are you best tips? I'd love to know. Comment below or send me a message.

Other posts on this topic you might find helpful:

How to find Ideas for content when you're stuck

How to Make a content assembly line

How to write a content marketing plan, step by step.  



 

How To Use IFTTT TO Automate Your Life and Business

HOW TO USE IFTTT TO AUTOMATE YOUR LIFE AND BUSINESS

How to Use IFTTT to Automate Your Life and Business.

In this video tutorial I will be talking about how to set up your IFTTT applets. What is IFTTT? It stands for IF THIS THEN THAT. In essence it connects applications and devices together to automate things and make your life just a bit easier. These "applets" as they are called are "recipes" that trigger certain actions between apps and/or devices. 

There are literally hundreds if not thousands of combinations of these applets you can set up to help you manage lots of mundane, day-to-day tasks.

How to Use Meet Edgar

How to use Meet Edgar

Meet Edgar is a social media auto-scheduler. What makes it unique from Buffer and Hoot Suite is that it allows you to put content in one time, and then it circulates that content around the clock (based on a schedule that you set). 

You can send content out to Twitter, LinkedIn, and Facebook. 

There is a similar service, called RecurPost. I'll be doing a demo on that later. Big difference is that RecurPost is less expensive.

CLICK HERE FOR MEETEDGAR


 
 
 
 
3.png
4.png
 
5.png
 
6.png
 
7.png
 
8.png