What I learned at the Kajabi Impact Summit that blew my mind, and will blow yours too, even if you don't use Kajabi.

As I sit here on the plane headed home from the Kajabi Impact Summit, the company’s first ever live conference, I’m buzzing. As Rachel Hollis said so perfectly from the stage this weekend, “Sometimes when you leave a conference it’s like you want to eat the world, with your teeth and your claws.”  

There’s really no better way to process all that information then to share it with someone else, so let me take a moment to give you the highlights, from where I sat (on the front row of course.)

The event kicked off with presentations from the leadership at Kajabi, who gave us a glimpse into updates, improvements that we can look forward to in 2019:

• More sophisticated, powerful analytics.

• A new family of templates called “Encore”, which will be a successor of Premier.

• Sales tax: collection and reporting right inside the platform.

• Improvements of hundreds of elements including more automations, more ways to segment customers

• Improved email templates 

• Improved email editor

• Hero University will be more integrated into our experience and will offer many more free courses.

• There is a new app for Hero University available for iOs and Android and it’s available now.

• By the fall of 2019, Kajabians will also be able to create apps for their products/sites.

• There is now a new status page at status.kajabi.com. (This is where you go to see if the site is down)

• Instant deploys of emails

• Phone and text (SMS) support is being added

Kenny shared some interesting data based on customer usage:

• Once someone earns $1K in Kajabi, they are likely to earn $37K

• Once someone earns $37K, they will likely earn 100K.

Roland Frasier

Bullet Broof Copy

Biggest takeaways:

• When we do our research for our copy, look for “should I” searches such as “Should I vaccinate my dog before or after house training?” .Obviously, you will tailor this to your niche.

• Also, look for “ideas” searches, such as “ideas for green smoothies”.

• I loved his idea of creating a shopping list with your product in the list. For example, the list might be “10 Things Every Person Needs to Start a Podcast”. On the list, you could include your podcasting course

Frasier recommended using Headline Analyzer to test you headline and Think With Google and Answer The Public to get ideas.

I’ve been using Answer the Public for a while, and had no idea that the dark the green dot, the more popular the search query:

answerthepublic.com

When writing sales copy, make sure to answer these questions that your reader is asking:

• Is it right for me

• Can I afford it?

• Where should I buy it?

• Am I getting a deal?

Frasier recommended using this Customer Avatar Worksheet by Digital Marketer to get a better grasp on who our audience is.

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Amy Porterfield

What I Wish I Knew Before Launching My First Digital Course.

1. Give yourself the space to create. Minimum of five hours per week. Block it in your calendar.

2. Stay horizontal as long as possilble. So many of entrepreneurs rush out to create more products after the launch, but she shared how the real way to grow is to launch it, then continue to perfect it and launch again and again. She gave the example of her first launch of Profit Lab…first launch, 30K, second launch 200K, and then 950K.

3. Your launch success is determined by your non-launch efforts. That mean, create consistent content year round, and deliver value. Not just when you launch.

4. 99% of your launch decisions should be made before your launch begins. In other words, have a plan, Stan.

5. Your offer can make or break your launch.

   1. What’s included/what is it?

   2. What are your bonuses (AP recommends three)

      1. One bonus AP has had success with recently is a full analyses of her launch results.

   3. Will you offer support? How?

   4. Is there a payment plan?

   5. Is there a guarantee? ‘

   6. Facebook group?

6. One webinar is never enough. Do at least 4 for a 10-14 day launch.

7. Send more emails! 3 emails should go out on cart close day.

   1. First one in the morning “today the cart closes”

   2. Second one mid-day

   3. Last one two hours before cart close. In that email, send an off-the-cuff video, 7-10 minutes long that you record on your phone . “Ok friend. The cart is closing. If buying my program is going to make it hard for you to pay your mortgage, now is not the time for you. But if you need to take on one more client to pay for a program that will change your life and your business, you are just making excuses .”

8. Tell More Stories. Bring the human touch to the launch. Throughout the launch, after cart open, when people sign up message them or email them and ask them to record a video about why they joined and post it in the Facebook group.

9. Don’t rush to evergreen. Perfect your launches. Live launches are magic

10. There is power in simplicity. AP only launches with webinars and emails. (and Kajabi).

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Jasmine Star

The Ultimate Instagram Launch Strategy

Jasmine Star delivered a fun, high-energy and inspiring presentation all about Instagram.

Big takeaway here is to have a plan.

Jasmine opens her membership site once a month. She has a 4 week campaign for Instagram that she sitcks to every month. This is her posting strategy:

• Week 1: Warm up by positioning your business in a favorable light. Remind them with specificity what you do. Non promotional . No mention of product.

• Week 2: Overcome objections with strategi posts. (January is the month to finally say yes to your dreams.”)

• Week 3: Promotion Sequence: Position your business as the solution to what they’ve been stuggling with.

• Week 4: Focus on getting followers

Regarding hashtags, Jasmine’s practice is to leave one in the caption to drive traffic, and 29 more in the comments to be part of conversations happening around those hashtags.

Casey Graham

The Forgotten Funnel: Increase Customer Value Without Selling More

I didn’t expect to like the next speaker, Casey Graham, who is the founder of a company called Gravy, because he was an event sponsor. But he actually ended up being one of my favorite speakers. I particularly loved his quote “never despise a small beginning. That’s where you build the habits for when you are big”.

And also “pay attention to paying people”. That really was the focus of his talk: treat your clients and customers like gold, because they are gold. He said “the forgotten funnel are your paying clients”.

Pay attention to paying people.

Another key take away was to make every interaction incredibly easy for your client. Make sure to break down steps: “do this first”, “do this next”.

He told us about the Full Story app that will allow you to watch a new user, in real time, navigate your site, product.

Casey also said “do for one what you would do for everyone”. He gave everyone a stamped envelope and blank notecard and we all wrote one customer an email telling them how much we appreciate them as an example of what this principle looks like in action.

Rachel Hollis

Rachel Hollis is not someone who I was familiar with before this conference. Obviously I know who she is, because you can’t pass an airport bookstore or grocery store magazine stand without seeing her face. But I was unfamiliar with her work.

Rachel’s talk was very motivational. I loved one interaction she has with a girl in the crowd who raised her hand to express that she wanted to do what Rachel does…speak from the stage, impact women around the world, etc. but that she felt like there wasn’t any point, since Rachel was already doing.

Rachel responded by saying “don’t compare my middle with your beginning”.

She stressed the importance of sticking with just one thing and shared a great analogy:

Imagine you have 6 soccer balls and you are allowed a total of 6 kicks. If you take turns kicking each ball one time how far will you get versus kicking one ball, six times?

It was also very interesting to learn that she sells her incredibly successful journal from her Kajabi site, as Shopify integrates beautifully with the platform.

She recommended the book “The Road Less Stupid”.

While it seems that Rachel Hollis sprung up out of nowhere, she’s been working hard at her blog for 15 years and she published 5 books prior to “Girl, Wash your Face” that she said no one read.

Roger Love

How to Speak So Others Perceive You As the Most Authentic and Irreplaceable Expert (Without Ever Feeling Fake)

Roger Love, the world’s most famous vocal coach gave such a fascinating presentation about how important it is that we use our voice (our actual voice) deliberately. He called up volunteer from the audience who had a nasal-y voice and before our eyes completely transformed the way she sounded.

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There were these great interludes in between sessions when JCron or Kenny of Kajabi would facilitate different discussions, and one of my favorite sessions was about the state of the knowledge commerce industry.

The big takeaway here is that there is a shift from just information products to transformation products. How quickly and easily can you get someone from a current state to a desired state?

Our courses must be combined with coaching and connection and community.

They suggested that when someone buys your course or product, there are 5 things we want to share with them immediately:

1. Congrats/welcome!

2. Here’s what to do next

3. Here’s how to get help

4. Here’s the top 10 questions we get

5. Here’s how to connect with us and others

JCron also suggested that we use Kajabi’s Assessments feature to ask our customers/students/clients the following questions:

• What was most impactful for you?

• What was most confusing to you?

• Was anything frustrating or overwhelming ot the point of wanting ot stop?

• Anything else I should know to help improve this experience?

Brock Johnson

The Power of Stories

Brock Johnson, son of veteran marketer Chalene Johnson talked about the power of story and how we should be using stories that illicit emotions. He shared a powerful example from Hemingway:

“For sale. Baby shoes. Never worn.”

Brendon Burchard

How in the World Are Influencers Making $10M a Year?

Brendan Brouchard was probably my favorite speaker at the event. I had never seen him speak before and from the minute he took the stage and throughout his entire performance, I’m not sure I blinked. Except maybe when I had to wipe away the tears from laughing and crying. He was magnificent. Every single thing out of his mouth was quotable, but here are just a few of my favorites:

• You are responsible for this dream sewn in your heart.

• Step into the truth that you can lead. You are in charge of your business.

• If you don’t take full ownership of your dream, you will never scale.

• You have a lion in your heart. Stop living like a mouse.

• Create and sell information that is fascinating to you (and that you want to talk about for years.)

• Don’t create niche products. Market to niches. For example, Apple has six products. They didn’t create an iMac for chiropractors and one for lawyers. You can market the same product and shape your marketing for those niches.

• Create and sell 3 products per brand topic

  • low tier: $99 and below

  • mid tier: $99-$500

  • high tier: $500 and above

• Claim and mater your topic

• Discover your audience’s problems AND ambitions.

• Sell a higher aspiration…lead with aspiration.

• Define your story..the one that’s relevant to the struggles and aspirations of yoru people.

• Let your message be meaningful…a message you are supposed to share.

• Excellence only takes two weeks longer.

• Perfectionism: by very definition of the word perfect…you can’t perfect something unless you release it!

• Post a weekly blog or vlog.

• Post 4 pieces of content every day on social media.

• Every Friday look at which posts did well and then boost the winners.

• Save the winners in a folder on the cloud and re-use them in future weeks/months.

• Create evergreen campaigns for your products.

• Run ads all the time.

If Brendan had to start his business all over again today, how would he set it up? (on Kajabi)

• Membership site: $29 x 1000 people per year = $348K per year

• 3 part webinar $97 x 200 people per month = $19, 400 per month=$232,800 per year

• Online course $297 x 100 people per month = $29,700 per month = 356, 400 per year

• 1: 1 Coaching $1000 per onth x 15 people per month = 15, 000 per month = $180K per year

• All that adds up to $1, 117, 200 per year.

Chalene Johnson

How to Use Social Media to Sell Your Course, Without Selling

Chalene Johnson shared her script for selling on a livestream:

1. Start with their problem (or what they think their problem is)

2. Empathy statement

3. Expert positioning

4. Paid the possibility

5. The story that illustrates the solution and that elicits emotion.

6. Unique solution (the offer) (The key to this script is the transition phrase between 5 and 6:

   I used to get so frustrated with_________ “that is why I created (product)’

7. How it works “once you sign up, you’ll start with (3 things)”

8. Rejection/risk (if you don’t take action, you can stay stuck, throwing spaghetti at the wall and doing it the hard way. And things will stay just the way they are now.

9. Investment “you can start today with your first payment of $597 with 4 more to follow”. (Chalene like starting with the payment plan first)

10. Testimonials

11. Call to action (on mobile, make sure that to click the buy button, they won’t be able to unless they click the x in the top right hand corner of screen”

12. Fast action bonuses

Sean Cannell

How to Use YouTube to Get Free Traffic, Build Your Authority, and Sell Products on Autopilot

Sean Cannell gave us some great YouTube tips:

1. Research before you record: go to YouTube search. As you type in your topic, pay attention to the autocomplete because it will populate with suggestions of things people are actually searching for.

2. Rank for your business. You don’t have to get all your videos ranked (show up on top for certain searches), but having just a few can lead to lots of traffic and it can last for a long time. Pay attention to

   1. Video topic

   2. The content itself

   3. Thumbnail

   4. Title

   5. Description

   6. Tags

I particularly like a Pipeline that he set up in Kajabi that takes YouTube viewers of his videos to a webinar. This is a prerecorded webinar that then takes them to a sales page for his course.

What I liked about this Pipeline is that it is very simple..I’m not sure they even opt-in. I think they watch the YouTube video, then he says “If you’d like more information about this, click here for my webinar”. Next they go right to the webinar which is very obviously a recording…he leaves scrubber bar on there allowing viewers to fast forward and rewind, etc.

He suggested the tools, Keywordseverywhere.com , vidiq.com, and TubeChecklist.com

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Our last day kicked off with another QA session.

One woman stood up and said that she was confused about whether or not she should launch a big (expensive) course or a small (less expensive) course.

JCron said “Ikea is a on the list of the top 500 companies in the world and so is Louis Vuitton”.

Neil Patel

7 Shortcuts to Becoming A Global Brand

The last speaker I saw was Neil Patel, who talked aobut 7 Shortcuts to Becoming a Global Brand”

He ran through some fundamentals:

1. You need a blog.

2. Blog at least once a week.

3. It’s all about the headline.

4. Don’t sell, educate.

5. Write in a conversational tone.

6. Use sub-headings and keep paragraphs short.

7. Spend 80% of your time promoting.

8. Be yourself

9. It’s all about video.

Biggest takeaway from this session for me is that after we upload video to YouTube, we should email our subscribers about it immediately because YouTube ranks based on the first 24 hours of activity.

He recommended that if you are trying to build a personal brand, that it’s a good idea to speak at 4 conferences a year, and to go live 3 times a week.

Tragically, I had to leave before James Wedmore’s presentation.

This was an outstanding conference and I can’t wait for Kajabi Summit 2020.

Did you attend the conference? What were some of your biggest takeaways?

My Takeaways from Social Media Marketing World 2018

To listen to this podcast episode, go to http://jenlehner.com/ten

I just returned from Social Media Marketing World in San Diego and in this blog I thought I would share with you what I learned. Now, the thing about this conference and so many conferences is that for every one session you attend there's like a dozen others that happen at the same time. This is just a small slice of the conference from my very singular vantage point. If you're a regular listener of my podcast, The Front Row Entrepreneur, as regular as you can be when they're only 10 episodes, you know that I have this thing about the front row literally and metaphorically.

Metaphorically having a front row mindset means you're ready to step up. You want to see and be seen. You aren't wasting time being half-assed or non-committal. You're all in and literally, I believe that sitting in the front row like at a conference is really key to your enjoyment of the conference. When you sit in the front row, you see and hear the speaker better and there are a lot of other advantages as well. Let me give you a couple of examples. I attended this really exciting YouTube session led by this man, brilliant marketer named Billy Gene and of course I was sitting on the front row and at some point, he asked a question and asked us to shout out the answer. I shouted out my answer and while there might had been others in the room who shouted the same thing, I'm the person he heard first cause I was in the front row. After hearing my correct answer, he surprised me with a nice crisp $100 bill. No kidding. In other sessions there were times when I wanted to meet the speaker afterwards and of course being closest meant I was the first in line. 

You know how after someone talks and especially if they're super engaging, then people go up to the front and they sort of stand in a queue to meet the person who was speaking. I didn't have to wait in that line because I was first to get there. At the closing keynote, Pat Flynn asked a question about new kids on the block or in sync. I don't know, one of those boy bands who I guess are still together and the woman in the front shouted out the right answer and Pat surprised her with two VIP tickets to Las Vegas to see whoever that boy band was. And finally, I've noticed that when I sit in the front row, the people who are sitting beside me or like-minded, they're go-getters. At each session, I think I really did my best networking just talking to the people on either side of me. 

The conference head Honcho and CEO of social media examiner, Mike Stelzner, opened up the event with a keynote that was basically the equivalent of dumping ice water on our heads but it was a good thing. It was really, I think the wake-up call we all needed to hear because he was talking about the Facebook algorithm and what these changes are likely going to mean for us who rely on Facebook to help fuel our businesses. He reminded us that Facebook flat out told us that we're going to see for sure if you haven't already a decrease in traffic across all of our Facebook business assets, groups, messenger, your Facebook page, everywhere. But he not only gave the audience a glimmer of hope. I've found myself so excited. I was ready to jump out of my chair because he said, and I agree that small is the new big, meaning, a smaller, more relevant and engaged audience is more valuable than a larger, less engaged audience. 

Facebook wants to see repeat viewers to our content and by content, he really was referring to videos. He said that it's time to go all in on video, specifically short-form video storytelling is the future. He said, and he told us to start thinking about creating episodic content like your own show and Mari Smith session, which I'm going to talk about more in a minute, but she echoed this and also encouraged us all to go ahead and fill out our applications for Facebook Watch now, even if we don't already have a show, to do this, just search Facebook Watch application in the search bar and you'll see it. Also worth mentioning. Stelzner said that vertical video with the sound on is the most watched video of all right now. I attended a few podcasting sessions, but even if you aren't interested in podcasting, you might appreciate a few of these takeaways. 

Cliff Ravenscraft, AKA a podcast answer man mentioned a resource called cj.com, which stands for commission junction and it's a site that allows you to sign up to be an affiliate for a wide variety of products and services and online tools and such. If you'd been toying with the idea of dipping your toe into the water of affiliate marketing, you might want to check that out. I also like some of the mindset stuff that he shared. He talked about being very in debt at one point in his life. His wife lost her job and they had just had a baby and he said he just decided that he was going to be the kind of person who always earns at least $10,000 a month and he said sometimes he would be close to the end of the month and he would've only have made $7,000. He'd get busy. To make up the difference that $3,000 and if that seems so simple and maybe even unrealistic, but the truth is if you have any sort of skill, it would be possible to do this. I mean we might have to pick up the phone and call 100 people and say, “Hey, I've got a few coaching or consulting slots open. Are you interested? Or I have a few slots open to do this service for you. Are you interested?” But it can be done. He also said that he told himself a long time ago that he would be the kind of person who always paid his bills on time. That or in other words, he would never be the kind of person who didn't pay his bills on time and I just thought it was interesting that in both of those scenarios he made these traits part of his identity. It wasn't just a behavior or the money that he wants to make every month. That wasn't just an arbitrary number. It was who he decided to be so I just thought that was very interesting

In another podcasting session with Michael O’Neal, who hosts the Solopreneur Hour podcasts. I learned a lot of great new things. First, if you're thinking of doing a podcast, do a search and see if it's trending, where the audience is and what do they want to know. He gave an example of this dentalpreneur podcast where a dentist shares marketing tips with other dentists and it's really hugely popular and he also reminded us that as podcasters we can often get media passes to conventions and conferences that are in line with our podcast topic. I had never knew that then he gave some really great interview tips like make sure you pronounce your guest's name correctly by searching YouTube for videos of that guest saying their own name or whatever video. I thought that was a great tip and he says before your interview, look through social media to learn a little bit about them personally and find something they love that isn't related to their business. Do they love sailing or scuba diving? Just something so that when you begin the conversation, you can start with that and then this opens them up for the rest of the interview. He recommends jumping on video, first degree your gas, but then switching to audio only since audio only is really much more intimate for listeners and he said that his interviewers, it's up to us to ask what they're promoting and to get their appropriate links. We should not make our guests have to promote themselves. We should do the promoting. I thought that was really interesting. You know, I'm a new podcaster. I've only done a handful of interviews, so this was very enlightening to me. I also thought it was interesting that he said that the last thing out of our mouths when we introduce our guests should be their names and that he pointed to like talk show hosts the tonight show, whatever, where that's how it's done. So you would say, “Ladies and gentlemen, bestselling author, blogger extraordinaire and founder of Blah Blah, blah, Seth Godin”, I guess it makes the person's name more cemented in the listener's ears. He said that the time to ask guests to promote your show that they were just on his right after the interview, because they're all feeling good that the interview went well so you say, “Hey, would you be willing to share this podcast with your audience?” And usually, he said, they'll say yes and then on the day that is published, you send an email and say, "Hey, here's the podcast. Thank you so much for promising to share it with your audience. I appreciate it." He said that word promising is key. I don't know. I don't know if I've got the guts to do that, but I bet it does work.

Another podcast panel I attended really sparked some ideas for me, Gary Leland, co-founder of podcast movement. He was on this panel and he shared how he finds a niche and a product. Then he creates the podcast as a marketing vehicle for the product. For example, he found a wallpaper company or his wife had this wallpaper company that she just loved and then he started a podcast called fixer-upper and it's aimed to do it yourself first and he has all sorts of do it yourself guests like people who specialize in different kinds of do it yourself projects. But throughout the podcast he promotes the wallpaper on his show and he says he's got another podcast that is all about women's fast pitch softball, I guess he's like a big um, softball enthusiast, fast pitch softball enthusiasts and he sells sporting equipment on that podcast. There's no other sponsors, just his product and I thought it was interesting. We tend to think of the topic first and then figure out how to monetize it, but he does it in reverse and apparently, he's doing really well.

In the YouTube session with Billie Gene, he said his favorite type of YouTube ads are in-stream ads. He really wanted us to know that creating custom audiences on YouTube can be done just like on Facebook. You can upload your contacts and target them directly plus everybody is advertising on Facebook, not so much on YouTube. He says we're overlooking a huge opportunity. I do plan to definitely dive into YouTube ads in the near future and I'll keep you updated on that.

In Mari Smith's Facebook session, she pointed out that there is still a profound opportunity for marketers. So this was sort of the antithesis to the ice bath that we got with Mike Stelzner, but she says 70,000,000 businesses have pages on Facebook and only 6,000,000 of those people are advertisers. Other interesting tidbits that she shared with us are Facebook lives get six times more engagement than regular video. She said Instagram is Facebook's next Facebook. She was saying that it inside Instagram we can make in-app purchases, which is really huge when you advertise on Instagram. The swipe up feature is available even if you don't have 10,000 followers. She said that the boost button boost post button is coming to groups, but actually a lot of people already have. My Assistant, Neeca, already has this feature in the Philippines, so I don't know if it's going to be a good thing or a bad thing. I am looking forward to trying it. She told us to keep our eye on WhatsApp, you know, WhatsApp is owned by Facebook and in China they do everything inside of WeChat.  WhatsApp is the Messenger App of choice in the rest of the world.  Facebook owns it and she said there's going to be a lot of opportunity for us with WhatsApp. We need to keep our eyes on that. Then she talked a lot about the episodic content and Facebook Watch and when she asked people in the audience how many people were watching that unique programming on Facebook, only about like 12 people in the room raised their hand and she said that next year she guesses that like 60 to 70 percent of the room will be raising their hands because it's just that they're moving fast with this Facebook Watch and they're coming for Netflix, YouTube, Amazon and Hulu. They want original content, dedicated eyeballs, and Facebook's advantage over all those others is that it's built on a social platform. 

She said there's going to be a huge increase in exclusive streaming rights. She gave the example of how the India Premier Cricket League, Facebook bid to have the live streaming rights, $600,000,000 and lost to Rupert Murdoch at who bid $2,600,000,000 for this one event, Cricket. Why is all this important? She said that Facebook right now is where YouTube was eight or 10 years ago. We don't see it yet because they're still trying to find their way, but they're going to get there, she says. She also recommended that we start thinking more like screenwriters not like buy my stuff, copywriters and like Mike Stelzner, she said, we need to be focusing on episodic content. She said to win, we need the right strategy, the right tools, the right templates, the right content, the right targeting, and the right engagement. 

With regard to messenger and bots, she said that she was worried because when the quote, when the marketers move in, the members move out and she stressed that when it comes to conversational commerce, I really liked that phrase, conversational commerce. It's all about how you make people feel. I agree. She says to act, think and feel like a member first and a marketer second. I agree with that whole-heartedly. Relationships first, business second. Yes, yes, yes.

Pat Flynn's closing keynote was fantastic. If you don't know Pat Flynn, he's the creator of smart passive income and you'd be hard-pressed to find anybody who just doesn't absolutely adore him. He's so likeable. His talk was all about creating super fans by really loving on your peeps and also creating experiences for them and surprising them from time to time. I have to say this has been my mos is the beginning and while I'm no Pat Flynn, that has worked really well for me. When you genuinely love what you're doing and the people you are servicing, it's actually not something you really have to think about. Is it? And aside from his awesome dance moves and just overall adorableness, my biggest takeaway was a tool that he mentioned called Bonjoro. It's a tool that allows you to send personalized video messages to your peeps. He gave this example of how ConvertKit does this and I think they have like one person and that is just his dedicated job. Every time someone signs up with ConvertKit, they get this email, they get this video and it's personalized. It will say like, "Hey Chuck, this is bill over at ConvertKit. I noticed you signed up with us. Thank you so much for putting your faith in us. I took a minute to go look at your webpage and I see that you run your website on a WordPress site and so I've attached a tutorial video that shows you how to easily connect, ConvertKit with WordPress and if you have any questions or you know, just hit reply on this email." and man, I mean what a great touch. 

He showed a graph or a bar chart of the correlation of how long people stay with ConvertKit since they've been doing this a compared to how long they stayed with ConvertKit prior to that, people would sign up for the free trial and drop off before they ever really implemented and actually subscribed and upgraded. I thought that was really compelling. There are other free apps that do this, but what I'm learning with this app in the short amount of time that I've been experimenting with it is that it allows you to integrate with your CRM. When someone purchases something from you or opts into your list, the APP creates a checklist for you and then you can quickly move through the checklist and send these personal messages to people. I have to say that as great as this conference was, and it really was, my favorite thing was meeting so many of you in the front row. 

We had a lot of people show up at our Front Row meet up for dinner, and it was just a blast to meet people in person who I've only known virtually up to this point. It's sort of surreal actually. If you aren't yet a member of my free online classroom, the Front Row, please head over to frontrowclassroom.com and join today and that link will take you there. I'll let you right in.