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The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough

The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough

Anyone who knows me knows that my work has been heavily influenced by Todd Herman.

I first found him through his program, 90 Day Year, which completely transformed my business, (and my life!)

Later I was coached by him in his Basecamp program. 

So having him on the show was kind of a big deal for me. In fact, I surprised myself by getting emotional halfway through. But I guess that’s how it is when you get overwhelmed with all the feels, talking to your mentor.

I think you are going to love this conversation.

We talk a lot about how many of us think we should be ditching the one-to-one coaching model in exchange for the “passive income” models. Todd shares some pretty powerful thoughts about this. 

Other stuff  you’ll get from this episode:

👉Discover the Accidental Journey of a Coaching Titan: Todd shares his unexpected path from a passionate sports coach to a globally recognized coaching expert. His story is a testament to the power of embracing the unexpected.

👉 The $75 Blueprint to Coaching Success: Learn how Todd's humble beginnings, charging just $75 for three sessions, laid the foundation for his coaching empire. This story is a masterclass in valuing growth over greed.

👉 Unlocking the Power of One-to-One Coaching: Dive into Todd's insights on the irreplaceable value of personalized coaching. Find out why he believes this approach is crucial for uncovering transformational ideal.

👉 The Alter Ego Effect: Uncover the groundbreaking concept that has transformed the lives of athletes, entrepreneurs, and professionals across the globe. Todd discusses how adopting an alter ego can unleash your highest potential.

👉 The 90-Day Sprint to Viral Success: Be inspired by how Todd leveraged a series of free talks to never have to market his signature program again. A story of strategic generosity leading to exponential growth.

👉 The Transformation Age: Todd Herman argues that we've moved beyond the information age into a time where people crave transformation. Discover how coaches can thrive by focusing on accountability and implementation


👉 A Verb, Not a Noun: Learn why Todd  describes himself through actions rather than titles, and how this perspective fuels his continuous growth and impact in the coaching world.

Podcast Guesting (and Hosting) Secrets with Joe Fier

Podcast Guesting (and Hosting) Secrets with Joe Fier

You're going to love this episode. I sat down with Joe Fier, the digital marketing expert and founder of the Hustle and Flow Chart Podcast. He shared some amazing tips and strategies for using podcasting, both as a guest and a host, to boost brand visibility and establish authority. Some of the highlights include:

  • Using the Dream 100 strategy to get all-star guests on your podcast and secure dream collaborations, even if you don’t have a podcast.

  • Maximizing the reach and impact of your content across various platforms.

  • Utilizing AI tools like Delphi AI for innovative content creation and audience engagement.

  • Crafting meaningful partnerships and managing sponsorships to benefit your brand.

  • Exploring the impact of AI on marketing and content creation, and the opportunities it presents.

  • Sharing his journey of balancing professional ambitions with personal life, including fatherhood and personal growth.

Dive deep with me and Joe into the tools and strategies essential for success in the digital age.

How to Create Your Brand Voice with Sandra Scaiano

How to Create Your Brand Voice with Sandra Scaiano

This podcast is with one of my favorite people Sandra Scaiano. She’s a branding, PR, Kajabi, and digital marketing expert. I wanted to get her insights on identifying and creating your brand voice. Sandra has a great method for helping her clients do this and she shared it all. You’re going to love how easy she makes it to understand and implement your own brand voice.

How to Host an Accountability Challenge

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SHOWNOTES

Twice a year, we have an accountability challenge in the Front Row VIP community.

I wanted our members to connect and support each other while also achieving some slam dunks in their businesses.

The members embraced the challenge and I was amazed with our results that first year... we had an 80% completion rate.

And it's been that way every time.

We launch it in the fall and in the spring and each time, we end up with a minimum of an 80% completion rate.

And by "completion", I mean that 80% of the people who sign up for this four week challenge end up completing it.

In this podcast I outline why this works so well, and how you can make your challenge a success as well. It is one of the best things for creating loyal, raving fans and it’s one of the most popular things we do in Front Row VIP.

Here is how it works:

  • We start with setting a 4-week goal. Only rule: it must be measurable.

  • Identify a good, better, best scenario.

  • We have a points system where members “earn” as they progress through the challenge.

  • We have teams (randomly chosen) and we offer juicy rewards for the team members.

  • Tasking and Basking (the only 2 things required)

  • My team and I follow up with those who miss a check in. We are truly supporting them and encourage everyone along the way.

  • We use the challenge to bring in new members. It’s one of the best ways to show the value of being part of VIP.

  • There is an opportunity for bonus points, and a way to make up points in case someone misses a check-in.

  • Celebrate! At the end, everyone participates in our group celebration and prizes are awarded.

Want to host your own accountability challenge and see your membership or community grow? We created a resource for you to make it super simple.

RESOURCES

  • Front Row VIP

  • How to Host an Accountability Challenge Resource Pack 👇🏻👇🏻👇🏻

 
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How to Identify the Next Best Step in Your Business with Mike Michalowicz

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SHOWNOTES

Today’s guest is one of my favorite business leaders. Author Mike Michalowicz joined me to talk about Fix This Next: Make the Vital Change That Will Level Up Your Business. The timing couldn’t be better.

Business owners often struggle to identify the biggest obstacle facing their business.

How can we know for sure the best place to put our resources and our energy to get the best results?

That’s the million-dollar question isn’t it?

Mike created what he calls "The Business Hierarchy of Needs" and explains how it will show you exactly what will make the biggest impact. Right. Now.

Business Hierarchy of Needs Includes:

  • Sales (create cash)

  • Profit (create stability)

  • Order (create efficiency)

  • Impact (create transformation)

  • Legacy (create permanence)

He provides the 2 key questions you can use to know which area needs immediate attention. You’re going to find the real-life examples he shared inspiring. Be ready to take notes. 😉

Mike also explains how important it is for the business to run without you. How nice would it be to take 4 weeks off without checking in and come back to a well-running business?

Mike explains how you (and I) can make this a reality. Be ready to be inspired when you listen, then have your team check it out as well.

RESOURCES

Free Evaluation Tool

The Book

Let it Be Easy with Susie Moore

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SHOWNOTES

“We’ve been worried about what other people think since day one.”

Susie Moore is the author of the recently published book "Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life" and she walks the talk.

Susie has great insights on:

  • Screening the raves and critical reviews. 

  • Not giving away our power to others.

  • Why rejection isn’t negative. I promise this will make sense when you hear how Susie explains it. 

  • The story we make up is just that. A story we make up. 

  • There’s no tapping out of opportunities; no one person or thing is defining. 

  • Understanding the cause and effect of being stuck. (game-changer)

  • Using COVID as a reason to not do the scary thing. Susie has great advice that’s not what I expected. 

Susie also shares some of the criticism she’s received for promoting her book during this time. It ties to a great section in the book about being defensive. In our podcast conversation, she breaks it down. I know you’ll find this helpful.

Hear Susie’s unique definition of confidence. I love it. It’s also connected to her love of cemeteries. Trust me, this all makes sense when you hear her explain it.

RESOURCES

Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life

Susie’s Website

The Middle Finger Project with Ash Ambirge

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SHOWNOTES

You are going to LOVE this podcast episode. I got to chat with my “best friend” Ash Ambirge. She’s the creator and founder of The Middle Finger Project and book by the same name. 

This is for Front Row people. Ash says that “normal is the most disappointing thing in life for her” and I know you will relate. She starts by addressing the sunk costs of creating a life that doesn’t end up serving you as only she can. 

Hear Ash explain:

  • What it’s like to realize you’re smarter than the people who are making the “rules”

  • You don’t need a license to create

  • How you can create whatever job you want

  • Why showing up IS the game

Just one of my favorite quotes from the book:

“.. .while the rest of the world is getting ready, you’re getting better” 

Don’t miss the conversation about imposter syndrome. It’s going to change how you look at making offers. 

Ash also shares the 1 question that’s going to help you right now, today. It’s a lens that you can use when you are framing how to talk about your work and/or make an offer.  

Speaking of offers, what if you made an offer every single day? Ash makes it so simple you’ll wonder why you haven’t thought about it this way. 

Don’t miss the conversation about Brad Pitt, Ryan Reynolds and Once Upon a Time in Hollywood. There’s a business-relevant point here, I swear! 

This episode is must listen and then get the book if you haven’t already. I promise you’ll thank me later. 

My copy of the book is full of hot pink and yellow post-It notes plus highlighter sections everywhere. That’s how good it is!

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Coping vs Thriving: Online Marketing During a Pandemic 

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SHOWNOTES

 There’s no roadmap for where we are today. I know we’re all wondering “what do I do now?” I am too. That’s why I recorded this episode. 

First, I wanted to tell you that you are not alone. Everyone of us is affected by world events that we can’t control. Second, I don’t have it all figured out, but I have decided on a few things that are working for me. I outlined those on today’s episode, and I hope you find it helpful.

I share the 2 guiding questions that help me make business decisions; especially those related to marketing and selling. 

“We’re in This Together” hashtags are everywhere and it’s encouraging. As hopeful as that is, I also know there will be days when uncertainty is going to show up. When it does ask for help, reach out to someone you trust. 

I’ve made a list of free resources that you and your family can use while we’re all at home and our schedules are out the window. 

I encourage you to continue to serve your audience. Keep showing up. Be sensitive, be real and let people know you care. 

DOWNLOAD THE RESOURCE LIST BELOW

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Resources:

EMERGENCY ASSISTANCE

  • If you are experiencing loss of job or income, please see this New York Times article for assistance 

  • College Students in need of STORAGE SPACE, U-Haul is offering free 30 day storage

  • IRS is providing tax relief for some affected families

  • Find your state's unemployment benefits signup page here

  • Banks offering assistance to their customers

  • A pretty comprehensive list of financial relief options for people working in specific industries or states. Seems to mostly be interest-free loans and grants.

EMERGENCY ASSISTANCE FOR WORKERS

BOOKS, AUDIOBOOKS, GRAPHIC NOVELS, MAGAZINES

  • Overdrive Most libraries have accounts here that allow you to check out eBooks, eAudiobooks, digital comics, manga, newspapers, magazines and stream movies and television shows for free. Most libraries also have ways for you to sign up for a digital card so you can create an account online.

  • Standardebooks.org has free e-books for download that are high-quality. - 

  • https://openlibrary.org for tons of book options.

  • You can now download over 300,000 books from the NYPL for free

  • some libraries offer other services, like Hoopla, Flipster...; check your local library’s website (need a library card number usually) 

  • Project Gutenberg is a digital library of books that have all entered the public domain, meaning many classics such as Shakespeare, Moby Dick, and A Tale of Two Cities are available for free as ebooks.

STREAMING FOR MOVIES, DOCUMENTARIES, AND TELEVISION

  • If you have internet access you can watch all local television channels for free with this not-for-profit service: https://www.locast.org/ This free streaming service is available for the cities of Seattle, San Francisco, Los Angeles, Phoenix, Denver, Rapid City, Sioux Falls, Sioux City, Chicago, Dallas, Houston, Atlanta, Washington D.C., Baltimore, Philadelphia, New York, and Boston. 

OTHER MEDIA ENTERTAINMENT

HOBBIES, LEARNING, TOOLS, TIME PASSERS, AND EXERCISE

  • Duolingo is a free app that teaches you other languages!

  • Affinity, an art studio alternative to Adobe, is offering a free 90 day trial

  • The YMCA is offering free online classes and include some of the Y’s most popular group exercise classes like Boot Camp, Barre, Yoga and low impact programs for seniors

  • JSTOR is allowing free access to its articles even if you aren't a university student right now

  • Down dog yoga is offering free classes on their app!

  • Planet Fitness is hosting daily workout routines on their YouTube channel. Live stream starts tonight at 7pm EST.

  • Peloton, an exercise app, is offering a free 90 days

  • Minimoog, a digital synthesizer app, is now free.

  • Adult coloring book pages for printout

  • KORG is a music-making app that normally costs $20, but is free until March 31st

  • 450 Ivy League online courses for adults

  • Yale’s most popular course is free The Science of Well-being

  • Zencastr is a website that helps you start your own podcast. Right now it is offering free services due to the virus.

  • Rock and Roll Hall of Fame is offering free lessons

  • Creativebug offers free hobby classes through many libraries. Check to see if your library has an account with them!

  • Google Hangouts Meet

  • https://www.zooniverse.org/ Participate in various historical transcription projects to help scientists & researchers. Some projects available in their app. Everything from transcribing Civil War records to looking at photos from nature cams and marking if and which animal actually set it off. 

VIRTUAL TOURS AND LIVE WEBCAMS

The Georgia Aquarium Has Live Cams So You Can Go Under The Sea At Home

Other resources: 

Front Row CEO

Front Row VIP

Simplify Life at Home with 10+ Easy to Use Alexa Skills

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SHOWNOTES

 Wonder what your Alexa can do in addition to playing music? This podcast is for you.  If you’ve been slow to use your device, you’ll find at least 3 new things (probably more) to make life easier and we can all use some of that!

Now that we’re all at home for a bit, this is the time to take advantage of your Alexa device. 

Here are just a few awesome things you’ll enjoy: 

  • 4 Alexa trivia games that your entire family will enjoy

  • Not only can you play with people at home, some games give you the ability to be matched up with someone else who wants to play

  • Ambient sound options – great resource to reduce anxiety and help you get a good night sleep

  • Learn what loop it means and why you might want to use brief mode

  • Use Alexa free meditations to clear the information overload (great for those who haven’t meditated before)

  • Find out how you can keep in touch with loved ones with your Alexa device – using calls and drop-ins (this is such a comfort!)

  • Get the low-down on the smart home devices that work well with your Alexa (a big surprise here)

  • What’s an Alexa routine and how can you use them?

  • Find out about follow up mode – this is perfect when you have a series of questions

  • Don’t have an Alexa speaker device – you can use the app instead

  • Alexa buds are here!

Resources: 

Subscribe at Voicebrew

How to Use Coaching Calls to Grow Your Business

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SHOWNOTES

 I’m pulling back the curtain and explaining exactly how we do our Q&A Coaching calls the Front Row VIP member group. Our members find this very valuable and I love knowing that we’re helping them succeed. 

I get to learn new things which I love. If know me even a little bit, you know that’s one of my favorite things to do. It’s also a great way for me to get to know the members better as well. 

I cover this process in detail on the podcast. Here’s our process outlined:  

  • Neeca announces that submissions are open in our private Facebook Group. Our deadline is 5 pm the Friday before our Tuesday calls.

  • She also sends an email to our members as well.

  • We use a Kajabi form for members to submit their questions.

  • Neeca creates a personalized slide for each member with their question.

  • Speaker notes have the relevant links for me to reference on the call.

  • Neeca shares her input as well as screen shots for any resources I might want to reference.

  • I do my research, so I’m prepared to share the information with links and details.

  • Before we go live, we make an announcement in the Facebook group.

  • We also send an email 30 minutes before we go live.

  • 5 minutes before we send out a message with the messenger bot.

  • Calls are recorded and members can get answers even if they can’t be there live.

  • The replay link is emailed with timestamps to each question.

  • After the live call, Neeca downloads the recording and uploads it to our private group.

  • We create a graphic to promote this resource in the free Front Row group. It’s an easy way to demonstrate the value of the membership. They can see the types of questions that were asked with the time stamps. 

Marketing tip: If you host Q&A or training calls be sure to snap a screenshot and share it via Instagram and/or Facebook tagging participants. It’s a great way to highlight the value you provide. 

I hope you’ll add this type of call if you are looking for a way to connect with members and provide some personalized feedback. It’s a huge benefit. 

Join The Front Row Facebook Group