Unleashing the Power of Profitable Online Challenges: Alina Vincent's Winning Formula
The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough
Anyone who knows me knows that my work has been heavily influenced by Todd Herman.
I first found him through his program, 90 Day Year, which completely transformed my business, (and my life!)
Later I was coached by him in his Basecamp program.
So having him on the show was kind of a big deal for me. In fact, I surprised myself by getting emotional halfway through. But I guess that’s how it is when you get overwhelmed with all the feels, talking to your mentor.
I think you are going to love this conversation.
We talk a lot about how many of us think we should be ditching the one-to-one coaching model in exchange for the “passive income” models. Todd shares some pretty powerful thoughts about this.
Other stuff you’ll get from this episode:
👉Discover the Accidental Journey of a Coaching Titan: Todd shares his unexpected path from a passionate sports coach to a globally recognized coaching expert. His story is a testament to the power of embracing the unexpected.
👉 The $75 Blueprint to Coaching Success: Learn how Todd's humble beginnings, charging just $75 for three sessions, laid the foundation for his coaching empire. This story is a masterclass in valuing growth over greed.
👉 Unlocking the Power of One-to-One Coaching: Dive into Todd's insights on the irreplaceable value of personalized coaching. Find out why he believes this approach is crucial for uncovering transformational ideal.
👉 The Alter Ego Effect: Uncover the groundbreaking concept that has transformed the lives of athletes, entrepreneurs, and professionals across the globe. Todd discusses how adopting an alter ego can unleash your highest potential.
👉 The 90-Day Sprint to Viral Success: Be inspired by how Todd leveraged a series of free talks to never have to market his signature program again. A story of strategic generosity leading to exponential growth.
👉 The Transformation Age: Todd Herman argues that we've moved beyond the information age into a time where people crave transformation. Discover how coaches can thrive by focusing on accountability and implementation
👉 A Verb, Not a Noun: Learn why Todd describes himself through actions rather than titles, and how this perspective fuels his continuous growth and impact in the coaching world.
Podcast Guesting (and Hosting) Secrets with Joe Fier
You're going to love this episode. I sat down with Joe Fier, the digital marketing expert and founder of the Hustle and Flow Chart Podcast. He shared some amazing tips and strategies for using podcasting, both as a guest and a host, to boost brand visibility and establish authority. Some of the highlights include:
Using the Dream 100 strategy to get all-star guests on your podcast and secure dream collaborations, even if you don’t have a podcast.
Maximizing the reach and impact of your content across various platforms.
Utilizing AI tools like Delphi AI for innovative content creation and audience engagement.
Crafting meaningful partnerships and managing sponsorships to benefit your brand.
Exploring the impact of AI on marketing and content creation, and the opportunities it presents.
Sharing his journey of balancing professional ambitions with personal life, including fatherhood and personal growth.
Dive deep with me and Joe into the tools and strategies essential for success in the digital age.
How to Create Your Brand Voice with Sandra Scaiano
This podcast is with one of my favorite people Sandra Scaiano. She’s a branding, PR, Kajabi, and digital marketing expert. I wanted to get her insights on identifying and creating your brand voice. Sandra has a great method for helping her clients do this and she shared it all. You’re going to love how easy she makes it to understand and implement your own brand voice.
How to Host an Accountability Challenge
SHOWNOTES
Twice a year, we have an accountability challenge in the Front Row VIP community.
I wanted our members to connect and support each other while also achieving some slam dunks in their businesses.
The members embraced the challenge and I was amazed with our results that first year... we had an 80% completion rate.
And it's been that way every time.
We launch it in the fall and in the spring and each time, we end up with a minimum of an 80% completion rate.
And by "completion", I mean that 80% of the people who sign up for this four week challenge end up completing it.
In this podcast I outline why this works so well, and how you can make your challenge a success as well. It is one of the best things for creating loyal, raving fans and it’s one of the most popular things we do in Front Row VIP.
Here is how it works:
We start with setting a 4-week goal. Only rule: it must be measurable.
Identify a good, better, best scenario.
We have a points system where members “earn” as they progress through the challenge.
We have teams (randomly chosen) and we offer juicy rewards for the team members.
Tasking and Basking (the only 2 things required)
My team and I follow up with those who miss a check in. We are truly supporting them and encourage everyone along the way.
We use the challenge to bring in new members. It’s one of the best ways to show the value of being part of VIP.
There is an opportunity for bonus points, and a way to make up points in case someone misses a check-in.
Celebrate! At the end, everyone participates in our group celebration and prizes are awarded.
Want to host your own accountability challenge and see your membership or community grow? We created a resource for you to make it super simple.
RESOURCES
Front Row VIP
How to Host an Accountability Challenge Resource Pack 👇🏻👇🏻👇🏻
How to Identify the Next Best Step in Your Business with Mike Michalowicz
SHOWNOTES
Today’s guest is one of my favorite business leaders. Author Mike Michalowicz joined me to talk about Fix This Next: Make the Vital Change That Will Level Up Your Business. The timing couldn’t be better.
Business owners often struggle to identify the biggest obstacle facing their business.
How can we know for sure the best place to put our resources and our energy to get the best results?
That’s the million-dollar question isn’t it?
Mike created what he calls "The Business Hierarchy of Needs" and explains how it will show you exactly what will make the biggest impact. Right. Now.
Business Hierarchy of Needs Includes:
Sales (create cash)
Profit (create stability)
Order (create efficiency)
Impact (create transformation)
Legacy (create permanence)
He provides the 2 key questions you can use to know which area needs immediate attention. You’re going to find the real-life examples he shared inspiring. Be ready to take notes. 😉
Mike also explains how important it is for the business to run without you. How nice would it be to take 4 weeks off without checking in and come back to a well-running business?
Mike explains how you (and I) can make this a reality. Be ready to be inspired when you listen, then have your team check it out as well.
RESOURCES
Let it Be Easy with Susie Moore
SHOWNOTES
“We’ve been worried about what other people think since day one.”
Susie Moore is the author of the recently published book "Stop Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life" and she walks the talk.
Susie has great insights on:
Screening the raves and critical reviews.
Not giving away our power to others.
Why rejection isn’t negative. I promise this will make sense when you hear how Susie explains it.
The story we make up is just that. A story we make up.
There’s no tapping out of opportunities; no one person or thing is defining.
Understanding the cause and effect of being stuck. (game-changer)
Using COVID as a reason to not do the scary thing. Susie has great advice that’s not what I expected.
Susie also shares some of the criticism she’s received for promoting her book during this time. It ties to a great section in the book about being defensive. In our podcast conversation, she breaks it down. I know you’ll find this helpful.
Hear Susie’s unique definition of confidence. I love it. It’s also connected to her love of cemeteries. Trust me, this all makes sense when you hear her explain it.
RESOURCES
Checking Your Likes: Shake Off the Need for Approval and Live an Incredible Life
The Middle Finger Project with Ash Ambirge
SHOWNOTES
You are going to LOVE this podcast episode. I got to chat with my “best friend” Ash Ambirge. She’s the creator and founder of The Middle Finger Project and book by the same name.
This is for Front Row people. Ash says that “normal is the most disappointing thing in life for her” and I know you will relate. She starts by addressing the sunk costs of creating a life that doesn’t end up serving you as only she can.
Hear Ash explain:
What it’s like to realize you’re smarter than the people who are making the “rules”
You don’t need a license to create
How you can create whatever job you want
Why showing up IS the game
Just one of my favorite quotes from the book:
“.. .while the rest of the world is getting ready, you’re getting better”
Don’t miss the conversation about imposter syndrome. It’s going to change how you look at making offers.
Ash also shares the 1 question that’s going to help you right now, today. It’s a lens that you can use when you are framing how to talk about your work and/or make an offer.
Speaking of offers, what if you made an offer every single day? Ash makes it so simple you’ll wonder why you haven’t thought about it this way.
Don’t miss the conversation about Brad Pitt, Ryan Reynolds and Once Upon a Time in Hollywood. There’s a business-relevant point here, I swear!
This episode is must listen and then get the book if you haven’t already. I promise you’ll thank me later.
My copy of the book is full of hot pink and yellow post-It notes plus highlighter sections everywhere. That’s how good it is!
Coping vs Thriving: Online Marketing During a Pandemic
SHOWNOTES
There’s no roadmap for where we are today. I know we’re all wondering “what do I do now?” I am too. That’s why I recorded this episode.
First, I wanted to tell you that you are not alone. Everyone of us is affected by world events that we can’t control. Second, I don’t have it all figured out, but I have decided on a few things that are working for me. I outlined those on today’s episode, and I hope you find it helpful.
I share the 2 guiding questions that help me make business decisions; especially those related to marketing and selling.
“We’re in This Together” hashtags are everywhere and it’s encouraging. As hopeful as that is, I also know there will be days when uncertainty is going to show up. When it does ask for help, reach out to someone you trust.
I’ve made a list of free resources that you and your family can use while we’re all at home and our schedules are out the window.
I encourage you to continue to serve your audience. Keep showing up. Be sensitive, be real and let people know you care.
DOWNLOAD THE RESOURCE LIST BELOW
Resources:
EMERGENCY ASSISTANCE
If you are experiencing loss of job or income, please see this New York Times article for assistance
College Students in need of STORAGE SPACE, U-Haul is offering free 30 day storage
IRS is providing tax relief for some affected families
Find your state's unemployment benefits signup page here
Banks offering assistance to their customers
A pretty comprehensive list of financial relief options for people working in specific industries or states. Seems to mostly be interest-free loans and grants.
EMERGENCY ASSISTANCE FOR WORKERS
Assistance for Service Workers
Assistance for those in Student Loan Crisis
Assistance for Bartenders
Assistance for Restaurant Workers
Assistance for Musicians
Assistance for Authors
Assistance for CoVid-19 Positive tested Restaurant Workers
Assistance for Freelance Artists
Assistance for our Military and Families
Assistance to all Veterans, Active Duty, Reserves and National Guard
Assistance for Painters, Printmakers, and Sculptors
BOOKS, AUDIOBOOKS, GRAPHIC NOVELS, MAGAZINES
Overdrive Most libraries have accounts here that allow you to check out eBooks, eAudiobooks, digital comics, manga, newspapers, magazines and stream movies and television shows for free. Most libraries also have ways for you to sign up for a digital card so you can create an account online.
Standardebooks.org has free e-books for download that are high-quality. -
https://openlibrary.org for tons of book options.
You can now download over 300,000 books from the NYPL for free
some libraries offer other services, like Hoopla, Flipster...; check your local library’s website (need a library card number usually)
Project Gutenberg is a digital library of books that have all entered the public domain, meaning many classics such as Shakespeare, Moby Dick, and A Tale of Two Cities are available for free as ebooks.
STREAMING FOR MOVIES, DOCUMENTARIES, AND TELEVISION
If your library offers it, you can get a trove of documentaries through https://www.kanopy.com/ - u/FIREDrillTW
Shudder the horror streaming platform is offering a free 30 days
Sling, an internet alternative to television, is offering free trials
The NFL, NBA, and NHL are offering free league passes and streaming of games from other seasons
Crunchyroll offers many, many anime free without an account (mostly subtitled), while Funimation offers quite a number of its anime for free if you sign up for an account (mostly English dubbed).- u/Unique_Emerald_Sol_I
Here’s How to Get in on Extended Free Trials from Your Favorite Streaming Services
A list of free trials for streaming services
Watch Netflix with your fellow quarantined with this Chrome Extension
If you have internet access you can watch all local television channels for free with this not-for-profit service: https://www.locast.org/ This free streaming service is available for the cities of Seattle, San Francisco, Los Angeles, Phoenix, Denver, Rapid City, Sioux Falls, Sioux City, Chicago, Dallas, Houston, Atlanta, Washington D.C., Baltimore, Philadelphia, New York, and Boston.
OTHER MEDIA ENTERTAINMENT
The Met Opera is offering free performance streams
Mayhaps a symphony
The fascinating world of the Marble Olympics (Hazers forever!)
15 Broadway Plays and Shows you can watch free.
BroadwayHD has a free 7 day trial allowing you to enjoy Broadway hits from home
Seattle Symphony Announces Free Video Broadcasts and Livestreams
Metropolitan Opera to Offer Up ‘Nightly Met Opera Streams’
HOBBIES, LEARNING, TOOLS, TIME PASSERS, AND EXERCISE
Duolingo is a free app that teaches you other languages!
Affinity, an art studio alternative to Adobe, is offering a free 90 day trial
The YMCA is offering free online classes and include some of the Y’s most popular group exercise classes like Boot Camp, Barre, Yoga and low impact programs for seniors
JSTOR is allowing free access to its articles even if you aren't a university student right now
Down dog yoga is offering free classes on their app!
Planet Fitness is hosting daily workout routines on their YouTube channel. Live stream starts tonight at 7pm EST.
Peloton, an exercise app, is offering a free 90 days
Minimoog, a digital synthesizer app, is now free.
Adult coloring book pages for printout
KORG is a music-making app that normally costs $20, but is free until March 31st
450 Ivy League online courses for adults
Yale’s most popular course is free The Science of Well-being
Zencastr is a website that helps you start your own podcast. Right now it is offering free services due to the virus.
Rock and Roll Hall of Fame is offering free lessons
Creativebug offers free hobby classes through many libraries. Check to see if your library has an account with them!
https://www.zooniverse.org/ Participate in various historical transcription projects to help scientists & researchers. Some projects available in their app. Everything from transcribing Civil War records to looking at photos from nature cams and marking if and which animal actually set it off.
VIRTUAL TOURS AND LIVE WEBCAMS
Tons of different art and museum galleries
Get a dose of nature or wildlife from all over the world. There are numerous live webcams, many are educational and others are simply fascinating and entertaining. https://explore.org/livecams/ Cornell Lab Bird Cams -
The Cincinnati Zoo & Botanical Garden is doing a Home Safari live on their FB page at 3 PM every week day. They highlight an animal each day and incorporate an at-home activity to keep children learning at home.
The Houston Zoo and San Diego Zoo has various webcams
Tour a real farm!
National Park virtual tours
The Georgia Aquarium Has Live Cams So You Can Go Under The Sea At Home
Other resources: