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Coping vs Thriving: Online Marketing During a Pandemic 

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SHOWNOTES

 There’s no roadmap for where we are today. I know we’re all wondering “what do I do now?” I am too. That’s why I recorded this episode. 

First, I wanted to tell you that you are not alone. Everyone of us is affected by world events that we can’t control. Second, I don’t have it all figured out, but I have decided on a few things that are working for me. I outlined those on today’s episode, and I hope you find it helpful.

I share the 2 guiding questions that help me make business decisions; especially those related to marketing and selling. 

“We’re in This Together” hashtags are everywhere and it’s encouraging. As hopeful as that is, I also know there will be days when uncertainty is going to show up. When it does ask for help, reach out to someone you trust. 

I’ve made a list of free resources that you and your family can use while we’re all at home and our schedules are out the window. 

I encourage you to continue to serve your audience. Keep showing up. Be sensitive, be real and let people know you care. 

DOWNLOAD THE RESOURCE LIST BELOW

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Resources:

EMERGENCY ASSISTANCE

  • If you are experiencing loss of job or income, please see this New York Times article for assistance 

  • College Students in need of STORAGE SPACE, U-Haul is offering free 30 day storage

  • IRS is providing tax relief for some affected families

  • Find your state's unemployment benefits signup page here

  • Banks offering assistance to their customers

  • A pretty comprehensive list of financial relief options for people working in specific industries or states. Seems to mostly be interest-free loans and grants.

EMERGENCY ASSISTANCE FOR WORKERS

BOOKS, AUDIOBOOKS, GRAPHIC NOVELS, MAGAZINES

  • Overdrive Most libraries have accounts here that allow you to check out eBooks, eAudiobooks, digital comics, manga, newspapers, magazines and stream movies and television shows for free. Most libraries also have ways for you to sign up for a digital card so you can create an account online.

  • Standardebooks.org has free e-books for download that are high-quality. - 

  • https://openlibrary.org for tons of book options.

  • You can now download over 300,000 books from the NYPL for free

  • some libraries offer other services, like Hoopla, Flipster...; check your local library’s website (need a library card number usually) 

  • Project Gutenberg is a digital library of books that have all entered the public domain, meaning many classics such as Shakespeare, Moby Dick, and A Tale of Two Cities are available for free as ebooks.

STREAMING FOR MOVIES, DOCUMENTARIES, AND TELEVISION

  • If you have internet access you can watch all local television channels for free with this not-for-profit service: https://www.locast.org/ This free streaming service is available for the cities of Seattle, San Francisco, Los Angeles, Phoenix, Denver, Rapid City, Sioux Falls, Sioux City, Chicago, Dallas, Houston, Atlanta, Washington D.C., Baltimore, Philadelphia, New York, and Boston. 

OTHER MEDIA ENTERTAINMENT

HOBBIES, LEARNING, TOOLS, TIME PASSERS, AND EXERCISE

  • Duolingo is a free app that teaches you other languages!

  • Affinity, an art studio alternative to Adobe, is offering a free 90 day trial

  • The YMCA is offering free online classes and include some of the Y’s most popular group exercise classes like Boot Camp, Barre, Yoga and low impact programs for seniors

  • JSTOR is allowing free access to its articles even if you aren't a university student right now

  • Down dog yoga is offering free classes on their app!

  • Planet Fitness is hosting daily workout routines on their YouTube channel. Live stream starts tonight at 7pm EST.

  • Peloton, an exercise app, is offering a free 90 days

  • Minimoog, a digital synthesizer app, is now free.

  • Adult coloring book pages for printout

  • KORG is a music-making app that normally costs $20, but is free until March 31st

  • 450 Ivy League online courses for adults

  • Yale’s most popular course is free The Science of Well-being

  • Zencastr is a website that helps you start your own podcast. Right now it is offering free services due to the virus.

  • Rock and Roll Hall of Fame is offering free lessons

  • Creativebug offers free hobby classes through many libraries. Check to see if your library has an account with them!

  • Google Hangouts Meet

  • https://www.zooniverse.org/ Participate in various historical transcription projects to help scientists & researchers. Some projects available in their app. Everything from transcribing Civil War records to looking at photos from nature cams and marking if and which animal actually set it off. 

VIRTUAL TOURS AND LIVE WEBCAMS

The Georgia Aquarium Has Live Cams So You Can Go Under The Sea At Home

Other resources: 

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