In the world of blogging, content marketing, and online entrepreneurship, sometimes one of the biggest challenges we face is trying to figure out WHAT TO TALK ABOUT.
I know I’m not the only one who has spent the better part of a morning staring at a blinking cursor on a computer screen and feeling discouraged. It happens.
When I’m really stuck, I have a go-to list of exercises and resources and I’m going to share those with you today (Make sure to download the comprehensive cheatsheet and workbook below.)
Amazon (the Bestsellers section and the Most Wished For categories — just make sure you drill down!) Look in the comments for questions that might help you.
Answer the Public http://answerthepublic.com/
Portent Idea Generator https://www.portent.com/tools/title-maker
Take a peek at what’s trending on YouTube (type in your topic) https://trends.google.com/trends/hotvideos
Graphiq Search (alternative to Google Squared)
Dummies Research (what topics have they published books on?)
Alexa (specifically their Top Sites by Category)
Social Bearing (a search engine powered by tweets)
Also search on Google:
[topic/niche] +forum (example)
[topic/niche] +discussion (example)
[topic/niche] +community (example)
[topic/niche] +blog (example)
And of course, Twitter. Even if you are not a big Twitter user, when it comes to looking for ideas, it’s a gold mine and worth having an account if only for that purpose. Here’s what to do: (watch the video)
The very best way to come up with great ideas is to ask your audience. Even if your audience is very very small. Pick up the phone and call a customer or client and ask them what they want to know! Yes, the good old fashioned telephone works wonders!
If you have a list of ideas, but you just aren’t feeling motivated, you might be a little burned out. It happens to the best of us. No matter how passionate you may be about your business, some days are just blue days and it’s hard to get excited. On days like this, acknowledge what is happening and trust that the fire in your belly will return. In the interim, WALK AWAY for a little bit.
Work on something completely different, such as:
E-learning. Catch up on that online course you never finished.
Podcasts. Go for a walk and listen to a podcast that is outside of your niche. Find something inspiring.
Ted Talks. Listen to a random Ted Talk. These are marvelous for inspiration.
Listen to music.
Read a book (again, outside of your niche.)
Organize your workspace.
What do you do when you need a little motivation? I’d love to know. Reply below or send me an email email@example.com
In order to really grow an audience, it's so important to create good content, CONSISTENTLY. You want to become the go-to person in your niche. But creating good content, consistently is not exactly an easy proposition, right? This was a challenge for me, for sure. When I did create content, it was usually pretty good, but it was the consistency that I had trouble with. It might be months between vlogs or blog posts. Or even live streaming or posting on my Facebook business page.
That's when I decided to create a system, and it's made all the difference.
Use this as a guide, but don't feel like you have to do every single thing I've mentioned. The gist of it all is this:
1. Batch your content (you create several videos or blog posts at one time)
2. Move each piece of content through a process. A content assembly line.
(Having a virtual assistant to help with this is a game changer, and I created a free mini-course on the topic here.)
My favorite place to create this assembly line is in Trello, and I've made a template for you
Here is the video I made on the topic:
Thinking about my content creation systems like this is really a credit to Todd Herman, who is a genius performance coach. A year ago I signed up for his course, 90 Day Year and using his methods I was able to accomplish a year's worth of progress in 90 days. He's got great free videos here.
Make sure and grab the workbook and checklist below.
MAKE SURE AND GRAB THE ENTIRE WORKBOOK BELOW
What are your biggest challenges with creating content consistently?