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How to uncover your own remarkability with Rich Brooks

How to uncover your own remarkability with Rich Brooks

Our guest today has been on the show before, but I had to have him back because there was so much we needed to talk about!

Rich Brooks is the founder and president of Flyte New Media, a digital agency in Portland, Maine, and is a nationally recognized speaker on entrepreneurship, digital marketing, and social media.

Today, we’re talking about our own remarkability.

The Best Black Friday and Cyber Monday Deals 2021

The Best Black Friday and Cyber Monday Deals 2021

I like the ONLINE Black Friday. If you are like I am, you spend a lot of your business dollars on online tools and services. So we might as well get the best deals possible, right? I’ve spent the last several weeks compiling a list of the best Black Friday deals for online entrepreneurs. I’ll be updating this list all the way through Cyber Monday (November 29).

Eat Your Plants Off with Stefanie Ignoffo

Eat Your Plants Off with Stefanie Ignoffo

In this brand new podcast episode, I chat with Stefanie Ignoffo, the founder of Plantspiration NFP Inc., and Food For Life Instructor with the Physicians Committee for Responsible Medicine.

This isn’t the kind of conversation you normally hear on the Front Row Entrepreneur podcast, because a good bit of this is about wellness.

But when I discovered Stefanie Ignoffo, I knew I HAD to have her on the show! Her story is amazing and her energy and passion is off the charts. You’ll see what I mean when you listen.

SEO quick wins that you can implement right now with Brian Dean

SEO quick wins that you can implement right now with Brian Dean

In this brand new podcast episode, I chat with SEO and copywriting expert Brian Dean, (founder of Backlinko and Exploding Topics).

When I ran across his blog a few months ago, I was completely blown away. In my opinion, Brian has mastered what it means to “give value” in his marketing. I started reading everything he was writing and have been studying his work very closely.

But I wanted to know more, so of course, I Invited him on the podcast!

You're dreaming too small with Miriam Schulman

You're dreaming too small with Miriam Schulman

Our guest today has been on the show before, but I had to have her back because there was so much we needed to talk about!

Miriam Schulman is the founder and chief inspiration officer of the top ranked Inspiration Place Podcast.

She inspires art lovers to reconnect with creativity, learn new skills and techniques and profit from their art.

Even if you aren’t an artist, you’ll love this episode.

Where to Find a Virtual Assistant?

 
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This is probably the most common question I am asked.

First of all, there’s no ONE place. I normally hire from Online Jobs, which is based in the Philippines, but the truth is, if you google “Where to Hire a VA in the Philippines”, so many choices will pop up, and for the most part, one is as good as the other. That’s because unless you want to use an agency (which I don’t recommend), these sites are simply data bases of people looking for work. They haven’t been screened much, except maybe to verify identity, and range of skill level in any given specialty is vast.

What’s far more important is HOW you hire, not WHERE you hire.

We follow a very structured process:

✔️ Job posting with very specific detail about who we are looking for, who we are, and the skills required.

✔️ Very specific instructions about what to do next 

✔️ This process alone will disqualify the majority of the applicants, who don’t read the directions

✔️ Those who have not been disqualified will receive a link to an external job application on a Google Form

✔️ Their responses on the Google Form will automatically disqualify many of the applicants.

✔️ Remaining applicants will be invited to complete a very brief test task

✔️ Based on this test task, only a few candidates wll remain

✔️ These candidates will complete an “interview” on a Google Form

✔️ The candidates remaining will be invited to a Skype interview

✔️ If more than one candidate does well during the interviews, they are invited to a trial week.

✔️ The person who best performs is offered a position.

This seems like a lot, but this entire system is templated, and mostly automated, until the applicant gets to the interview process.

I share this system in my program, Front Row CEO. All templates, forms, scripts and checklists are included, to make for a truly “plug and play” experience.

So, as you see, it’s not really about WHERE you hire as much as HOW you hire.

We’ve found very good VAs at Online Jobs so that’s where we usually post.

If you are looking for a freelancer, I love Upwork and Fiverr, because you each person is rated on their previous work by previous clients. You can see how many jobs they’ve completed, their success rate, and their overall rating. Clients also leave written reviews. In this post, I shared some of my favorite freelancers from those sites.

Earlier I mentioned that when hiring a VA in the Philippines, I discourage hiring from an agency...why is this?

Because typically, you will NOT be matched with one person. You will submit work through a portal, and they hand it off to whomever is available. This makes it difficult, if not impossible,  to establish rapor with a VA, which is, in my opinion, the best part of working with a virtual assistant. Also, continuity and consistency inevitably suffer when so many different hands are working in your business.

If you prefer to hire only in the USA/UK, there are wonderful independent virtual assistants! Typically the difference comes down to a big difference in rates (and time zones), which I discuss here.

Some of my favorite USA based VAs are, Gr8Collaboration VA, RocketGirl Solutions, Most Stellar Virtual and Assistants.

Have you hired a virtual assistant or freelancer before? What has been your experience? I’d love to know. Post in the comments below.


 
 
 
 

What Entrepreneurs Need to Know About PPP Round Two

 
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This post comes from Bench, America’s largest bookkeeper for small businesses. If you’re looking to get professional bookkeeping support for loan applications or tax season they can help you get started—you’ll also get a special discount with my referral link

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The US government passed a new stimulus bills in the final days of 2020. If you run a small business, that’s good news: You may be eligible for additional funding. On top of that, the bill has expanded how you can spend existing loans, and made new tax deductions available.

In case you don’t feel like reading through all 5,000 pages of the new stimulus package, here’s everything you need to know.

PPP loans, round two

Didn’t apply for a PPP loan in 2020? You can apply for your first round of funding in 2021.

Got a PPP loan in 2020? You can apply for a second round in 2021. In some cases, you an also increase the amount of your first round retroactively.

In order to qualify for a second round of PPP funding, you’ll need to prove a financial loss for your business in 2020. That means showing, for any quarter of 2020, that you suffered at least a 25% reduction in gross receipts compared to the same quarter in 2019.

Whether you’re applying for your first PPP loan or your second, your loan will have the same, original terms.

That means your second PPP loan follows the same forgiveness guidelines as the first. To qualify, you’ll need to spend at least 60% of the loan amount on payroll, and the rest on eligible expenses.

(Good news, though: The eligible expenses have been expanded. More on that shortly.)

If your PPP loan is not forgiven, you’ll have to pay it back with an interest rate of 1% over five years. The first payments are deferred until 10 months after the term of the loan ends, or when you have your loans forgiven—whichever comes first.

Are you eligible for a PPP loan in 2021?

First PPP loans

You need to meet the following requirements to apply for your first PPP loan in 2021:

  • Your business was operating before February 15, 2020

  • Your business is still open and operating

  • You have less than 500 employees

  • If your business has multiple locations, you employ no more than 500 people at each location

Second PPP loans

You need to meet the following requirements to apply for your second PPP loan in 2021:

  • You have used all of your first PPP loan amount on eligible expenses

  • Your business was operating before February 15, 2020

  • Your business is still open and operating

  • You have no more than 300 employees

  • If your business has multiple locations, you employ no more than 300 people at each location

  • You can prove a 25% or greater reduction in gross revenue compared to 2019

Expanded eligible expenses for PPP loans

For the first round of PPP in 2020, the eligible expenses for the loan included payroll, rent, and utilities.

The new stimulus package adds the following eligible expenses. This applies to all PPP loans, past and present:

  • Operations costs. Including HR, accounting, and small business bookkeeping, and any software or SaaS tools.

  • Property damage costs. Including any damage caused by public disturbances in 2020 that aren’t covered by your insurance.

  • Supplier costs. Any purchase of goods essential to operations made prior to receiving your PPP loan.

  • Worker protection costs. Including any personal protection equipment or property improvements made to comply with COVID regulations. This applies from March 1, 2020 onwards.

How to increase a previous PPP loan

Many small business owners were approved for PPP loans in 2020, but were uncomfortable keeping the full amount they were approved for. In those cases, the business owners only opted to take a portion of the loan, or returned some of it.

If this situation applies to you, you can apply to receive the difference to meet the full amount. For instance, if you qualified for a $30,000 loan in 2020, but only took $20,000, you can apply now to take the remaining $10,000.

You are not eligible for a loan increase if the SBA has already remitted forgiveness payments for you for the original loan amount. In that case, however, you can still apply for the second PPP loan.

Also, to qualify for an increase, the lender must have reported, prior to Dec. 27, 2020, that you did not take the full loan amount.

BONUS: EIDL is back

The new stimulus introduces an additional $20 billion to relaunch the Economic Injury Disaster Loan (EIDL) program. This allows small businesses to apply for up to $10,000 in grant money. The funding is made available to businesses in low-income communities.

If your business received an EIDL advance last year, but didn’t qualify for the full $10,000, you can apply to receive the difference this year.

If you received an EIDL loan, but didn’t get an advance because the program ran out of money, you can now apply for the entire $10,000 grant.

As part of the CARES act, these loans were promised to be distributed in three days in less. Under the new program, they will be disbursed in 21 days or less.

Good news! EIDL no longer reduces your PPP forgiveness

In 2020, many small businesses learned they would not be forgiven the full amount of their PPP because they got an EIDL advance grant.

Any amount these businesses took as an EIDL grant equally reduced their eligibility for PPP forgiveness. For instance, if you borrowed $20,000 with PPP, and got an EIDL grant of $7,000, you could only apply to have $13,000 of your PPP forgiven.

That’s changed. Now, receiving an EIDL grant will not reduce your forgiveness amount.

How to apply for PPP

To receive either your first or second round of PPP funding, you’ll need to apply through an SBA-approved lending institution. To get started, check out this list of PPP lenders by state.

How to make sure your business navigates 2021

As your business navigates 2021, organized bookkeeping is a must. You’ll need up-to-date, accurate financial statements and records to qualify for PPP or EIDL. 

For this, I recommend Bench, the online bookkeeping service for small businesses. It’s the service I use in my own business. In 2020, Bench helped hundreds of small businesses keep their doors open by aiding them in compliance and reporting, and connecting them with lenders.

Plus, if you’re behind on your bookkeeping, they can get you caught up—so you’re able to apply for funding ASAP.