If you have ever opened ChatGPT, Claude, Gemini, or another AI tool and felt unsure where to start, this episode will give you clarity.

This is one of the most common questions I hear, and in this episode, I walk you through how to think about AI tools in a way that removes confusion and decision fatigue.

A Core Prompt gives AI a clear source of truth so you are not starting from scratch every time. The result is better output, less editing, and responses that actually sound like you.

If you have been using AI and feeling like the output is generic or off, this episode will change how you use it. The issue is usually not the tool. It is the lack of context. In this episode, I share how to create a Core Prompt, a single document that helps AI understand your business, your audience, and your voice.

A Core Prompt gives AI a clear source of truth so you are not starting from scratch every time. The result is better output, less editing, and responses that actually sound like you.

Every year, we hunt for the juiciest Black Friday and Cyber Monday deals, but this year we're focused on the AI tools we actually use day in and day out to run our business smarter, faster, and more creatively. These aren’t just tools we admire from afar—these are in our actual workflows for content creation, automation, research, marketing, client communication, and beyond.

I’ll be updating this list all the way through Cyber Monday (December 1), so make sure to bookmark this post and check back regularly.

Many of these links are affiliate links, which means that I will receive some sort of small reward for telling you about the product. But as always, I don’t recommend anything I don’t love, or use myself.

This episode is a must-listen if you're a solopreneur or small business owner who's curious about AI but doesn’t speak “tech.”

I sat down with Jacob Bank, founder and CEO of Relay.app—a no-code platform that lets you build your own AI agents (even if you’ve never written a line of code). Jacob shares exactly how he uses 40+ AI agents to run marketing, support, sales, finance, and more... all without a team.

This isn’t theoretical. Jacob is doing this right now—running a full company solo, with the help of AI.

In this episode, I sit down with ManyChat expert, Mel Eilers, to uncover how to unlock explosive engagement, higher conversions, and seamless customer experiences through the power of DM automation. If you’ve been sleeping on ManyChat—or if you’ve barely scratched the surface—this conversation will blow your mind.

In this episode, I sit down with LinkedIn expert, Scott Aaron to dig into what’s really working on LinkedIn right now—and what you absolutely need to stop doing. Whether you're brand new to the platform or trying to reignite your strategy, Scott drops an insane amount of wisdom (and practical steps) to turn LinkedIn into a business-building machine.

In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025.

If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strategy to stay ahead. We cover everything from building an audience the right way, leveraging other people’s platforms, crafting a winning pre-launch strategy, and the paid workshop model that’s working like crazy right now.

In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing.

I like the ONLINE Black Friday. If you are like I am, you spend a lot of your business dollars on online tools and services. So we might as well get the best deals possible, right? I’ve spent the last several weeks compiling a list of the best Black Friday deals for online entrepreneurs. I’ll be updating this list all the way through Cyber Monday (December 2).