SHOWNOTES
Today’s podcast is a full circle moment for me. Years ago, I listened to Jason’s first podcast before the Front Row was in existence! I learned so much from him then so it’s a treat to have him on the podcast today.
Like many of us, he didn’t set out to be a marketing expert. It started with a need to promote his band. He figured out what worked and soon found himself helping others. His story is inspiring, and this episode is filled with actionable information.
Here are just a few of the things we covered:
The power of information marketing.
Jason shares 4 ways he found clients pre-social media, pre-email list. The best part is some of these strategies carry over to today’s methods.
Find out how to translate your unique brilliance with Jason’s formula; Position, Platform and Product.
How to distill your message so it’s compelling, unique and clear to your audience.
The best way to align your marketing approach with your skills and abilities.
Find out why shared meaning, shared value and shared stories are so powerful. (Don’t miss this - it’s the key to creating marketing that truly inspires!)
Jason breaks down why we under-value our strengths and explains why embracing them is key to creating an impact. (game-changer!)
Get Jason’s insight about taking time to think and create. This is a huge shift in how to look at giving away content.
Find out why understanding frameworks is so powerful.
This podcast episode is packed with great insights from Jason. He has a great way of framing how to step into your expertise. I know you’ll get a few aha’s when you listen in.
Be sure to check out his new podcast linked below.
Jason’s Podcast: Impact: How to Grow Your Thought Leadership Brand and Business
