The Coaching Industry's Best-Kept Secret: Todd Herman's Blueprint for Breakthrough
Anyone who knows me knows that my work has been heavily influenced by Todd Herman.
I first found him through his program, 90 Day Year, which completely transformed my business, (and my life!)
Later I was coached by him in his Basecamp program.
So having him on the show was kind of a big deal for me. In fact, I surprised myself by getting emotional halfway through. But I guess that’s how it is when you get overwhelmed with all the feels, talking to your mentor.
I think you are going to love this conversation.
We talk a lot about how many of us think we should be ditching the one-to-one coaching model in exchange for the “passive income” models. Todd shares some pretty powerful thoughts about this.
Other stuff you’ll get from this episode:
👉Discover the Accidental Journey of a Coaching Titan: Todd shares his unexpected path from a passionate sports coach to a globally recognized coaching expert. His story is a testament to the power of embracing the unexpected.
👉 The $75 Blueprint to Coaching Success: Learn how Todd's humble beginnings, charging just $75 for three sessions, laid the foundation for his coaching empire. This story is a masterclass in valuing growth over greed.
👉 Unlocking the Power of One-to-One Coaching: Dive into Todd's insights on the irreplaceable value of personalized coaching. Find out why he believes this approach is crucial for uncovering transformational ideal.
👉 The Alter Ego Effect: Uncover the groundbreaking concept that has transformed the lives of athletes, entrepreneurs, and professionals across the globe. Todd discusses how adopting an alter ego can unleash your highest potential.
👉 The 90-Day Sprint to Viral Success: Be inspired by how Todd leveraged a series of free talks to never have to market his signature program again. A story of strategic generosity leading to exponential growth.
👉 The Transformation Age: Todd Herman argues that we've moved beyond the information age into a time where people crave transformation. Discover how coaches can thrive by focusing on accountability and implementation
👉 A Verb, Not a Noun: Learn why Todd describes himself through actions rather than titles, and how this perspective fuels his continuous growth and impact in the coaching world.
Podcast Guesting (and Hosting) Secrets with Joe Fier
You're going to love this episode. I sat down with Joe Fier, the digital marketing expert and founder of the Hustle and Flow Chart Podcast. He shared some amazing tips and strategies for using podcasting, both as a guest and a host, to boost brand visibility and establish authority. Some of the highlights include:
Using the Dream 100 strategy to get all-star guests on your podcast and secure dream collaborations, even if you don’t have a podcast.
Maximizing the reach and impact of your content across various platforms.
Utilizing AI tools like Delphi AI for innovative content creation and audience engagement.
Crafting meaningful partnerships and managing sponsorships to benefit your brand.
Exploring the impact of AI on marketing and content creation, and the opportunities it presents.
Sharing his journey of balancing professional ambitions with personal life, including fatherhood and personal growth.
Dive deep with me and Joe into the tools and strategies essential for success in the digital age.
The Best Black Friday and Cyber Monday Deals 2023
I like the ONLINE Black Friday. If you are like I am, you spend a lot of your business dollars on online tools and services. So we might as well get the best deals possible, right? I’ve spent the last several weeks compiling a list of the best Black Friday deals for online entrepreneurs. I’ll be updating this list all the way through Cyber Monday (November 27).
Breaking up with Twitter/X
I finally deleted my Twitter/X account.
As you may know, I report the news each morning on my Amazon Alexa/Google Home flash briefing, The Front Row Entrepreneur, and each day the news regarding X continues to reveal that chaos and toxicity is the name of the game over there.
DM's, Bots and Gym Lockers: An Epic Marketing Mashup with Miriam Schulman
Back to Basics: Revitalizing Your Business with a Beginner's Mindset
The Most Impactful Things You Can Do Right Now to Get a Handle on Your Finances with Mandyy Thomas
Navigating the Challenges of a Maturing Business with Jon Loomer
When I first started my business and was learning about Facebook ads, I was obsessed with Jon Loomer’s content. He is arguably the most knowledgeable Facebook ads person out there, but more importantly, he’s a great teacher.
He started his business in advanced Facebook advertising beginning in 2012. He experienced some bumps in the road over the past few years but listen to how he addresses these challenges…I think you’ll be inspired.
Jon shares some really powerful things with us:
How he started his business
His journey into TikTok
What’s new in Facebook ads
What his content creation process looks like behind the scenes
The importance of being scrappy and the value of seeking out mentors and advisers
The importance of staying focused and being transparent with clients and customers
The challenges of managing growth and scaling operations, and the role of innovation in a constantly changing market.
What is ChatGPT
This is going to not only rock your world as an entrepreneur and content creator, but it’s going to change things for the whole world, in general.
Am I being dramatic? A little.
But this is worth paying attention to immediately.
It’s called Chat GPT and if you haven’t heard about it, hang on to your pigtails.
Chat GPT, or Generative Pretrained Transformer, is a type of artificial intelligence language model that can generate human-like text. It works by using machine learning algorithms to process and analyze large amounts of text data, which it uses to generate new text that is similar to the input data. This allows GPT to generate responses to prompts or questions that sound natural and human-like.
I’ve been playing with it for the last two days and I. Am. Obsessed.
And I’m not here to say whether or not this beast of a robot is good or bad. The point is, it’s here, and we have to deal with it.
As content creators, things are about to change…BIG TIME.
And to be honest, I have just scratched the surface of use case scenarios for this, but here are some of the things you can do…
You can ask for suggestions for content to create:
What about asking it to create a poem for you?
How often am I looking for poetry as content? NEVER. But this is a great way to demonstrate what a big deal this is…that a machine can do that!
How about this??? You can pick the VOICE you want things written in!
And although I’ve read that the folks at ChatGPT have set it up to be a tool for good (and not evil), there are clearly work-arounds……
#ChatGPT You would do it to save a baby right? pic.twitter.com/W8Tr9358A4
— ChatGpt_AI (@AI_ChatGpt) December 11, 2022
You can ask it to create actual blog posts for you:
In this example, I asked the bot: “What are some of the benefits of hiring an assistant in the Philippines?”, since this is something I talk about often.
Here’s the response from the bot, I’ve edited nothing:
There are several benefits to hiring an assistant in the Philippines, including:
1. Access to a large pool of highly skilled and educated workers: The Philippines has a large and growing population of highly skilled and educated workers, many of whom are fluent in English and have experience working in a variety of industries.
2. Cost savings: Labor costs in the Philippines are generally lower than in many other countries, which can help companies save money on salaries and other employee-related expenses.
3. Time zone advantages: The Philippines is located in the same time zone as many Asian countries, which can make it easier for companies to coordinate with their Philippine-based employees and handle time-sensitive tasks.
4. Cultural compatibility: The Philippines has a strong cultural connection with many Western countries, which can make it easier for Philippine-based employees to understand and work with clients and colleagues from these countries.
5. Government incentives: The Philippine government offers a range of incentives and support programs for companies that hire local workers, which can help companies save money and access other benefits.
Overall, hiring an assistant in the Philippines can provide companies with access to a highly skilled and cost-effective workforce, as well as other benefits that can help them grow and succeed.
Is that a great blog post? Not really, but what a head start it gives me!
Yes, this does seems like the ultimate tool for students to cheat on their homework, but then I saw this, so maybe it won’t be that bad:
Wasn't aware of this, but sounds like Scott Aaronson at OpenAI is working on cryptographically watermarking GPT outputs. Means it should be easy enough (in principle) for e.g. teachers to check if students used GPT to do their homework, StackOverflow to check for GPT use, etc. pic.twitter.com/ah9hAjUKvl
— Nabeel (@nabeelqu) December 7, 2022
Need to whip up a quick lease agreement?
Chat GPT writing a lease agreement >>> pic.twitter.com/d8CpjkPlFt
— Design Chief Priest (@dnaijatechguy) December 10, 2022
Now, let’s talk about the bot itself.
Because this is an open platform, you could hire a programmer to create this for your business specifically. Imagine loading up your bot with everything there is to know about your business, and never having to answer another customer service question again. This makes ManyChat and the like look like an old Beta Max.
In fact, if you want to know how you would post a job posting for a freelancer to build this kind of bot, ask the bot!
The best way to understand this *thing* is to try it out for yourself. Go to https://chat.openai.com/ and have fun!
(Because the world is going nuts over this right now, you may not be able to access it during peak hours…but keep trying!)
Again, I’m not saying this thing is good or bad. It’s here. We have to deal with it.
As always, would love to hear your thoughts on this. Comment below and let me know what you think about ChatGPT!