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Coping vs Thriving: Online Marketing During a Pandemic 

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SHOWNOTES

 There’s no roadmap for where we are today. I know we’re all wondering “what do I do now?” I am too. That’s why I recorded this episode. 

First, I wanted to tell you that you are not alone. Everyone of us is affected by world events that we can’t control. Second, I don’t have it all figured out, but I have decided on a few things that are working for me. I outlined those on today’s episode, and I hope you find it helpful.

I share the 2 guiding questions that help me make business decisions; especially those related to marketing and selling. 

“We’re in This Together” hashtags are everywhere and it’s encouraging. As hopeful as that is, I also know there will be days when uncertainty is going to show up. When it does ask for help, reach out to someone you trust. 

I’ve made a list of free resources that you and your family can use while we’re all at home and our schedules are out the window. 

I encourage you to continue to serve your audience. Keep showing up. Be sensitive, be real and let people know you care. 

DOWNLOAD THE RESOURCE LIST BELOW

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Resources:

EMERGENCY ASSISTANCE

  • If you are experiencing loss of job or income, please see this New York Times article for assistance 

  • College Students in need of STORAGE SPACE, U-Haul is offering free 30 day storage

  • IRS is providing tax relief for some affected families

  • Find your state's unemployment benefits signup page here

  • Banks offering assistance to their customers

  • A pretty comprehensive list of financial relief options for people working in specific industries or states. Seems to mostly be interest-free loans and grants.

EMERGENCY ASSISTANCE FOR WORKERS

BOOKS, AUDIOBOOKS, GRAPHIC NOVELS, MAGAZINES

  • Overdrive Most libraries have accounts here that allow you to check out eBooks, eAudiobooks, digital comics, manga, newspapers, magazines and stream movies and television shows for free. Most libraries also have ways for you to sign up for a digital card so you can create an account online.

  • Standardebooks.org has free e-books for download that are high-quality. - 

  • https://openlibrary.org for tons of book options.

  • You can now download over 300,000 books from the NYPL for free

  • some libraries offer other services, like Hoopla, Flipster...; check your local library’s website (need a library card number usually) 

  • Project Gutenberg is a digital library of books that have all entered the public domain, meaning many classics such as Shakespeare, Moby Dick, and A Tale of Two Cities are available for free as ebooks.

STREAMING FOR MOVIES, DOCUMENTARIES, AND TELEVISION

  • If you have internet access you can watch all local television channels for free with this not-for-profit service: https://www.locast.org/ This free streaming service is available for the cities of Seattle, San Francisco, Los Angeles, Phoenix, Denver, Rapid City, Sioux Falls, Sioux City, Chicago, Dallas, Houston, Atlanta, Washington D.C., Baltimore, Philadelphia, New York, and Boston. 

OTHER MEDIA ENTERTAINMENT

HOBBIES, LEARNING, TOOLS, TIME PASSERS, AND EXERCISE

  • Duolingo is a free app that teaches you other languages!

  • Affinity, an art studio alternative to Adobe, is offering a free 90 day trial

  • The YMCA is offering free online classes and include some of the Y’s most popular group exercise classes like Boot Camp, Barre, Yoga and low impact programs for seniors

  • JSTOR is allowing free access to its articles even if you aren't a university student right now

  • Down dog yoga is offering free classes on their app!

  • Planet Fitness is hosting daily workout routines on their YouTube channel. Live stream starts tonight at 7pm EST.

  • Peloton, an exercise app, is offering a free 90 days

  • Minimoog, a digital synthesizer app, is now free.

  • Adult coloring book pages for printout

  • KORG is a music-making app that normally costs $20, but is free until March 31st

  • 450 Ivy League online courses for adults

  • Yale’s most popular course is free The Science of Well-being

  • Zencastr is a website that helps you start your own podcast. Right now it is offering free services due to the virus.

  • Rock and Roll Hall of Fame is offering free lessons

  • Creativebug offers free hobby classes through many libraries. Check to see if your library has an account with them!

  • Google Hangouts Meet

  • https://www.zooniverse.org/ Participate in various historical transcription projects to help scientists & researchers. Some projects available in their app. Everything from transcribing Civil War records to looking at photos from nature cams and marking if and which animal actually set it off. 

VIRTUAL TOURS AND LIVE WEBCAMS

The Georgia Aquarium Has Live Cams So You Can Go Under The Sea At Home

Other resources: 

Front Row CEO

Front Row VIP

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Simplify Life at Home with 10+ Easy to Use Alexa Skills

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SHOWNOTES

 Wonder what your Alexa can do in addition to playing music? This podcast is for you.  If you’ve been slow to use your device, you’ll find at least 3 new things (probably more) to make life easier and we can all use some of that!

Now that we’re all at home for a bit, this is the time to take advantage of your Alexa device. 

Here are just a few awesome things you’ll enjoy: 

  • 4 Alexa trivia games that your entire family will enjoy

  • Not only can you play with people at home, some games give you the ability to be matched up with someone else who wants to play

  • Ambient sound options – great resource to reduce anxiety and help you get a good night sleep

  • Learn what loop it means and why you might want to use brief mode

  • Use Alexa free meditations to clear the information overload (great for those who haven’t meditated before)

  • Find out how you can keep in touch with loved ones with your Alexa device – using calls and drop-ins (this is such a comfort!)

  • Get the low-down on the smart home devices that work well with your Alexa (a big surprise here)

  • What’s an Alexa routine and how can you use them?

  • Find out about follow up mode – this is perfect when you have a series of questions

  • Don’t have an Alexa speaker device – you can use the app instead

  • Alexa buds are here!

Resources: 

Subscribe at Voicebrew

How to Use Coaching Calls to Grow Your Business

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SHOWNOTES

 I’m pulling back the curtain and explaining exactly how we do our Q&A Coaching calls the Front Row VIP member group. Our members find this very valuable and I love knowing that we’re helping them succeed. 

I get to learn new things which I love. If know me even a little bit, you know that’s one of my favorite things to do. It’s also a great way for me to get to know the members better as well. 

I cover this process in detail on the podcast. Here’s our process outlined:  

  • Neeca announces that submissions are open in our private Facebook Group. Our deadline is 5 pm the Friday before our Tuesday calls.

  • She also sends an email to our members as well.

  • We use a Kajabi form for members to submit their questions.

  • Neeca creates a personalized slide for each member with their question.

  • Speaker notes have the relevant links for me to reference on the call.

  • Neeca shares her input as well as screen shots for any resources I might want to reference.

  • I do my research, so I’m prepared to share the information with links and details.

  • Before we go live, we make an announcement in the Facebook group.

  • We also send an email 30 minutes before we go live.

  • 5 minutes before we send out a message with the messenger bot.

  • Calls are recorded and members can get answers even if they can’t be there live.

  • The replay link is emailed with timestamps to each question.

  • After the live call, Neeca downloads the recording and uploads it to our private group.

  • We create a graphic to promote this resource in the free Front Row group. It’s an easy way to demonstrate the value of the membership. They can see the types of questions that were asked with the time stamps. 

Marketing tip: If you host Q&A or training calls be sure to snap a screenshot and share it via Instagram and/or Facebook tagging participants. It’s a great way to highlight the value you provide. 

I hope you’ll add this type of call if you are looking for a way to connect with members and provide some personalized feedback. It’s a huge benefit. 

Join The Front Row Facebook Group

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How to Productize Your Offers with LeAnna Weller Smith

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SHOWNOTES

Today’s guest is a graphic design rock-star. She’s award winning (announced on the podcast!) with incredible talent. I had the chance to work with her on my new branding for Front Row CEO and on the Front Row CEO Planner. 

She shared so much good information. Listen for great ideas for your brand and product offers. 

Find out: 

  • How LeAnna helped me bring my Pinterest board ideas to life for the Front Row CEO brand.

  • Why her process didn’t just make something that looks amazing. Hear how it can also give you confidence about your offers.

  • The one thing that made a huge impact for the planner. It truly made it a system. Everyone loves this feature!

  • Why a product can become the building block of your business. This will change how you think about everything!

  • What it looks like to work with LeAnna about your project. She’s breaks it down for you. (She mentions 3 things I’d never even thought of!)

  • The many ways you can use your physical product to boost business and raise your profile. One big thing that wasn’t even on my radar before working with LeAnna.

  • Why people want physical products – 4 key things that you can translate to your business.

  • Who is Productologie for?

  • Great insights for course creators. This is huge!

  • Why the trapper-keeper might be making a comeback. If you loved new school supplies, you’re going to love this.

  • How LeAnna helps her clients understand selling their products – the step beyond the creative part of her work. 

Products bring your work to life. It’s also about creating experiences for your clients in a tangible way. I left the podcast conversation with a great new idea. That’s what listening to this podcast will do for you too!

Connect with Leanna: 

Website 

Productologie Quiz 

The Front Row CEO Planner

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Growing a Thought Leader Brand with Jason Van Orden

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SHOWNOTES

Today’s podcast is a full circle moment for me. Years ago, I listened to Jason’s first podcast before the Front Row was in existence! I learned so much from him then so it’s a treat to have him on the podcast today. 

Like many of us, he didn’t set out to be a marketing expert. It started with a need to promote his band. He figured out what worked and soon found himself helping others. His story is inspiring, and this episode is filled with actionable information. 

Here are just a few of the things we covered: 

  • The power of information marketing.

  • Jason shares 4 ways he found clients pre-social media, pre-email list. The best part is some of these strategies carry over to today’s methods.

  • Find out how to translate your unique brilliance with Jason’s formula; Position, Platform and Product.

  • How to distill your message so it’s compelling, unique and clear to your audience.

  • The best way to align your marketing approach with your skills and abilities.

  • Find out why shared meaning, shared value and shared stories are so powerful. (Don’t miss this - it’s the key to creating marketing that truly inspires!)

  • Jason breaks down why we under-value our strengths and explains why embracing them is key to creating an impact. (game-changer!)

  • Get Jason’s insight about taking time to think and create. This is a huge shift in how to look at giving away content.

  • Find out why understanding frameworks is so powerful. 

This podcast episode is packed with great insights from Jason. He has a great way of framing how to step into your expertise. I know you’ll get a few aha’s when you listen in. 

Be sure to check out his new podcast linked below. 

Jason’s Podcast: Impact: How to Grow Your Thought Leadership Brand and Business

Jason’s Website

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LinkedIn Strategies with Judi Fox

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SHOWNOTES

Be ready to take notes when you listen to today’s episode! My guest Judi Fox shares her incredible LinkedIn strategy and it’s AMAZING. 

Listen, take notes then take action! 

There’s so much good info in this episode – here are a few of the highlights: 

  • Leadership by listening. This will change how you think about commenting and posting your own content

  • Get the latest info on LinkedIn Live and Judi’s experience with it so far. 

  • What to do when posting on LinkedIn. The exact formula!

  • Company pages. Judi shares why you want one and how to make it work for you.

  • What content works where on LinkedIn. (Seriously valuable info!)

  • LinkedIn in-box strategy. The good, the bad and how to manage it.

  • Judi’s brilliant solution: The best way for us to start this connection is through the public comments on the platform. Go follow my hashtag #foxrocks and I’ll see you online in the comments.

  • Hear why you should have a personal hashtag and the best way to use it.

  • Using LinkedIn DM without being obnoxious is possible. Judie shares 2 ways that work! 

Create a LinkedIn profile that makes you $$ while you’re sleeping. For real. Judi generously shares her strategy that you can make your own. These are just the highlights. There’s much more on messaging strategies, how this can also help you on Instagram, why images work so well (and the exact type) and more. 

Here’s how to connect with Judi: 

Application process that leads to a 30-minute call

Website 

LinkedIn

Follow Judi’s hashtag on LinkedIn #FoxRocks

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The Front Row CEO Content Planning System

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SHOWNOTES

You’re going to love today’s episode. I’m sharing the Front Row CEO Content Planning System. You’ll see how I create 3 months of content in just a couple of hours. 

If you follow the plan that I’m breaking down in this podcast you will never have to worry about what to post, or how to show up. 

You’ll be consistent and you’ll always know what’s happening each day. That may be the best part of all, the clarity. (And the results!) 

Here’s what I cover: 

  • How to determine your themes 

  • The best way to support your upcoming promotions

  • Anchor content – what is it and how to create it

  • Micro-content and why it’s going to make your life super easy

I also cover how to determine what goes where. Literally how to put this on the calendar or your content management software so it’s ready to go. 

Get the C E O content formula. 

  • Connection content – find out why it’s so important 

  • Expert content – see how to use this to position yourself as the expert

  • Original content – great ideas to help your audience see the real you 

Imagine how nice it would be to see more engagement while spending less time planning and creating content. This system will do that for you!

RESOURCES

Get the Content Planning Worksheets: Text: CEOCONTENT to 44222

Front Row CEO Planner (because sometimes nothing beats pen and paper!)

Get your March content planner!

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What Kind of CEO Are You?

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I recorded this episode with you in mind. After working in the entrepreneurial and online marketing space for several years I recognized a pattern. First in my own business, and then with clients. No matter what type of business, or what field of expertise I saw the same struggles. 

Are you a solopreneur or a CEO?

Are you the queen of doing it all? This was me at one point in my business. I’m sure you’ll see some similarities. 

Are you successful but stuck and feeling swamped? It’s more common that you might realize. I’m breaking that down as well. 

Maybe your business is a series of on again/off again cycles. How do you find the way to a regular sustained income? I’ve got the answer.

Why I know this will help you. 

Hire your VA. A professional who can become a partner in your business and help you grow. That’s the next step.

Listen to this episode and hear why this is the right time. There’s always a reason not to. Now let me explain why you should. 

My team (I love saying I have a team!) and I figured out how you can find the exact right person (or people) that will help you get back to the work only you can do. 

Find out why I know this will work for you. Not in theory, not in the hazy some day future. Right now. 

RESOURCES

How to Know When It’s Time to Hire

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Jen and Neeca Share How They’ve Created a True Partnership

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Neeca has been working with Jen for 4 years. She’s well known in the Front Row community. You’ll find her answering questions, sharing resources and being her lovely helpful self. 

Jen crowdsourced the questions and the Front Row community did not disappoint. 

Here’s what they covered: 

  • Some many people want to find their own Neeca so naturally Jen asked her if she has a twin. 

  •  Neeca breaks down how she and Jen deal with the time difference and why it works for them. 

  • Find out why Neeca enjoys her job so much. 

  • Hear how Jen recognized the connection Neeca has with the community. (It was a happy surprise!) 

  • Get Neeca’s backstory about her previous work life.

VA related questions: 

  • Neeca shares her best advice for hiring. This is super helpful!

  • She relays a significant cultural difference that will help you create the best methods for communication. Tip: This is covered in a Bonus training for those who graduate from the Front Row CEO course. No one else is doing anything like this. Game changer!

  • Get the inside scoop on what not to do when hiring. (So helpful) 

  • Find out why Neeca loves working with Jen.

  • Jen shares the one thing (among many) that Neeca handles that makes the biggest difference.

  • You’ll love hearing how Neeca tried to find a member in the big Front Row when she first started. (Jen didn’t even know this one!) 

  • Great tips from Neeca on how to show appreciation for your VA. (It’s not just about the paycheck) 

  • This will come as no surprise, but good communication is key. 

Neeca’s friends and family know Jen too. This is a great share about how they support her and are happy she’s doing work she loves to do. This is a fun interview and a must for anyone who wants to find their own “Neeca”. 

RESOURCES

Kajabi 

Front Row CEO

Calendly

Acuity

Jen’s Flash Briefing

Trello

Voxer

Udemy

Coursera

Skillshare

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Yes, a Control Freak Can Find the Perfect Virtual Assistant with Belinda Wasser

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Belinda Wasser (self-confessed control freak) talks to Jen about hiring her first VA. She wasn’t sure that any of this would work for her. Following the process outlined in the Front Row CEO program made the difference. 

Belinda shares how things started:

  • She used a test week to make sure her VA would be a good fit 

  • Get her suggestions for the tasks to assign that make an impact without worry

  • Using videos helped to make sure she was communicating exactly what she needed as part of VA training

Get the breakdown on 3 specific processes that Belinda created that her VA implements. Repeat tasks that used to take hours, now feel automatic. A key benefit: her VA was able to get up to speed on her content, voice and messaging from the beginning. 

Other projects that Brenda has in the works: 

  • Periscope research and process development

  • YouTube updates based on a content template

  • Social media posting/scheduling

Jen and Belinda discuss the time difference and how that works. Hear how they keep track of projects and how they’ve developed a process flow for each day. (Copy this and make it your own.)

Belinda has used her videos and Teamwork to create a knowledge library. She also outlines 2 other benefits that were completely unexpected and delightful.

Taking the Front Row CEO course to hire her VA has been a huge help. More than anything, Belinda says she feels supported and that the sense of overwhelm is gone!

RESOURCES

Front Row CEO

The VA Connection

Teamwork

Loom

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